Ever wonder who the mad scientist hiding behind the curtain of your social media feeds is, determining what to show you next? He’s got a name, friends: Al. Al Gorithm. OKAY terrible jokes aside: what exactly is the algorithm, and why does it matter? I appreciate the simplicity of this definition from Pedro Domingos’s The […]
If you’re keeping up with the wild world of social media, you may have heard about Instagram testing hidden “likes” in select countries earlier this year. It seems our friends at the photo sharing platform liked what they saw (pun very much intended) enough to extend testing into the United States market. If you haven’t […]
I’d wager a guess that many of us spend more time on social media sites than we’re willing to admit publicly. Don’t worry; I’m not here to judge! If anything, I’m here to gently remind you, my small business owner friend, to use social media more to your advantage. According to the Pew Research Center, […]
Social media has done wonders for connection and exposure. It is easier than ever to reach out to folks you don’t know and stay in touch with those you do, and its ubiquity makes it an accessible tool to promote yourself and your business. Unlike you or your business, however, the threads of the world […]
UPDATE: this position is now closed as of Oct 26th, 2018! Thank you for your interest! We’re seeking someone who’s interested in social media management for small-to-medium-sized businesses. It’s currently a part-time, ongoing role, but it’s growing into a larger time commitment–-the more you bring to the role, the better it is for both of […]
I’m back this week with yet another lesson in social media marketing basics! Hashtags are ubiquitous on social media. Not only are they fun to use in a creative way, but they can also be used as an effective marketing tactic… if you use them strategically. Learn how to hashtag the right way! Hashtag Platforms […]
So you’ve committed to, and prioritized your social media presence. You’ve thought about your audience, found a ton of free image content you can use, and started posting pretty regularly… you think. It’s been about a month, and you’ve lost that determination that got you started in the first place. Your numbers are horrible. You […]
Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them. Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing […]
Running a full-scale social media marketing campaign for one business is a lot of work. You’re responsible for creating and scheduling content, keeping up on analytics, honing strategies, and developing a brand voice that engages directly with potential customers. All across multiple accounts, ideally with some coordination between them (but without too much crossover). Luckily […]
One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media […]
