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Category: Design

Sep 26 2016

Building a Nest for a Happy Brand

When we first met with Emily of Happy Nest, she had a busy day-to-day of running her professional organizing business and caring for her young children. She had the start of an online presence, but her brand didn’t feel like a good fit. “It’s just… not awesome,” she told us. So, we made a plan to turn her disappointment into excitement, and […]

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Jun 24 2016

Why Letting Purpose Drive Your Brand Makes Your Business Stronger

Jessica and I recently enjoyed a panel discussion at Pull The Weeds, an exhibition and event centered around purpose-driven branding hosted by FIRNW. Kirk Souder, Thom Walters, and Jen Michaelis Van Arkel shared their thoughts about what drives branding when social good is at the center of the organization. The most obvious purpose-driven brands are the ones that are engaged […]

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May 06 2016

Bringing strong brand to web design for Random Order Pie Bar

When a once-humble pie shop gains a worldwide audience, a lot of eyes will suddenly be looking for it, especially on the internet–a lot of business dream of that level of fame, but not all of them are ready for it! It’s easy for a potential new fan to see you in a magazine or on TV, pull out […]

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Jan 11 2016

Breaking It Down: Setting Goals for 2016

The Future Is In Your Hands! Start Setting Goals and Make a Plan for 2016! It’s a new year, and everyone has resolutions and setting goals on their mind. If you’re anything like us, you might start feeling sort of anxious or overwhelmed about all the possibilities. You keep telling yourself to floss more, drink more water, […]

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Jul 01 2015

Open Source Bridge Day 2: You Are Not Your User

Day Two of Open Source Bridge encouraged us to look beyond our own experience, and try to see the world through a different lens. Not only does it help us be more compassionate as people, but it also helps us create and code better design and user experiences for everyone we want to reach. Algorithms […]

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Kronda Adair opened the Open Source Bridge conference by talking on what we really need to do to encourage diversity in tech.
Jun 25 2015

Open Source Bridge Day 1: Everyone In Tech Matters

We’re spending a big part of our week at Open Source Bridge, both taking in wisdom and taking photos! On Day 1, I spent a lot of time wishing that I could be in multiple places at once, but I did make it to a couple of different talks which drove home the message that tech needs to strive to […]

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May 28 2015

WebVisions PDX: Design is about People

I got to drop in on the WebVisions Portland conference earlier this month with a longtime collaborator, Jen Barth of Big Small Brands. The conference was a multi-day affair, but even a one-day peek felt like time well spent! The two talks I attended on Friday morning weren’t especially similar, but they had one very important thing in common: they […]

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