When we first met with Emily of Happy Nest, she had a busy day-to-day of running her professional organizing business and caring for her young children. She had the start of an online presence, but her brand didn’t feel like a good fit. “It’s just… not awesome,” she told us. So, we made a plan to turn her disappointment into excitement, and rebuilt her brand from the ground up.
Photography: a view into a brand
Our photography session was a great opportunity to get to know her work and what drives her. When I moved through the spaces she’d organized, I could quickly see how her organizing work could make an entire lifestyle more orderly. And, as a mother of three (including twins!), she clearly had to be smart and creative with her solutions to keep her own life running smoothly.
Emily’s work is about creating balance and ease, rather than rigid rules. So, “helping you create a more calm and peaceful nest,” was a great way to capture that ease and show that her solutions are designed to fit your life.
Logo Design: making a nest modern
Finding the right look for Happy Nest’s logo was no small feat. The first logo had a flat, illustrated look to it, but we soon learned that Emily craved a cleaner look that wasn’t quite so literal. After a few rounds of design, we arrived at a logo that felt like just the right fit for Happy Nest.
Website Design: simplicity and structure
The Happy Nest web site didn’t have complicated needs, but, “simple,” doesn’t mean, “boring.” We wanted to create a clean look that echoes the structure that Happy Nest can bring to your life, and we’d learned a lot about Emily’s personal style and aesthetic during the project. We saw pleasing colors and clean geometric patterns in her own decor. So, we let photos from our photography session set the tone on her homepage, and framed it with patterns and colors that spoke to her.
Then, we did rounds of testing to ensure that the site worked well on mobile devices, because her clients are often busy, on-the-go people. The end result is a site that communicates her brand more strongly, and makes details about her services easy to find. (and really, if there’s anyone should have a well-organized, easy-to-use web site, it’s a professional organizer! 😉 )
