Between recent reports of censorship at TikTok, and ongoing shenanigans at Meta, now feels like a good time to ask: what alternatives are out there? […]
Feb
20
2026
Jan
15
2026
Is 2026 really the year of the storyteller?
In these past few weeks, how many times have you seen someone claim, “2026 will be the year of the storyteller?” You almost certainly did NOT hear it here first. 😉 A lot of the marketing bros and self-proclaimed thought leaders are acting like this is a big revelation or a masterful prediction, too. However, […]
Oct
27
2025
LinkedIn’s algorithm doesn’t want your external links.
When I read earlier this year that LinkedIn’s algorithm tends to de-prioritize posts that contain external links, I wasn’t surprised, since this is how Meta’s algorithm operates as well. I was a bit annoyed, though, to have yet another social media platform that requires a silly song and dance just to share an external link. […]
Sep
18
2025
Ethical Social Media Marketing Prompts
With dramatic changes in the political and social media landscape, it’s hard to know what to do as a human – let alone as the boss of your business’ online presence. How do you exist ethically on social media? Our businesses give us a platform to seed and amplify radical ideas on social media. That […]
Aug
28
2025
What’s the deal with Instagram Edits?
Back in April, Instagram launched its new platform-integrated video editing app, Edits, to a mixed bag of reviews. Some of them are positive, though. Now, if you’ve been following along with me these past few months, you can guess my feelings about giving Meta access to even more of our time, energy, and money. 😉 […]
Jan
30
2025
Big Shifts in the Online Marketing Realm!
What’s With All the Major Changes Happening in Online Marketing? Over the past few months, it seems like online marketing (social media) has been turned upside down. From the latest (infuriating) Meta updates to the TikTok ban, to the possibility of breaking up Google’s search and advertising tools, major changes seem to be hiding around […]
Jan
10
2025
Why You Need Social SEO
Whether you saw our post on social, you’ve only heard whispers, or this is your first time hearing about it, these days you need social SEO. But what is social SEO? Social SEO refers to collectively optimizing your social media profiles and content. The goal is to make your social easier to discover on a […]
Oct
10
2024
Do I need to worry about what’s going on with WP Engine and WordPress?
You may have recently caught wind of the dust-up between WP Engine and WordPress. Maybe you didn’t even get the details, and you just heard that “something” was happening between WP Engine and WordPress. Tech folks like me had some Big Feelings about it. (nerds having strong opinions? Who could’ve predicted?! 😆) For business owners, however, […]
Sep
12
2024
Why Social SEO matters for your business
Whether you saw our post on social, you’ve only heard whispers, or this is your first time hearing about it, these days you need social SEO. But what even is social SEO? Social SEO refers to collectively optimizing your social media profiles and content. The goal is to make your social easier to discover on […]
Aug
06
2024
Three Things I Wish I’d Known in My First Year as a Small Business
To say ‘running a small business is hard’ is an understatement. We put so much of ourselves into making our business the best it can be, and inevitably, we make some mistakes along the way. They’re usually not as earth-shattering as we think, and even when it feels dire, we learn from those stumbles and […]
