Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them. Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing […]
Running a full-scale social media marketing campaign for one business is a lot of work. You’re responsible for creating and scheduling content, keeping up on analytics, honing strategies, and developing a brand voice that engages directly with potential customers. All across multiple accounts, ideally with some coordination between them (but without too much crossover). Luckily […]
One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media […]
Social media marketing is unlike any other type of marketing. Facebook, LinkedIn, and all the various platforms provide unique opportunities to build an audience organically, made up of people that are just as psyched about your product/brand/business as you are. These platforms are highly personal. It’s prudent to keep in mind that your posts will […]
Josselyn Haldeman is Upswept Creative’s in-house Social Media Maven, an expert in taking advantage of the internet’s social spaces, using them to increase brand awareness, drive traffic to stores and websites, and share an organization’s stories to connect with the internet on a personal level. What do you enjoy about working in social media? J: […]
We’ve talked about how setting goals and tracking them is super important in planning an effective social media marketing strategy. But how do you go about that? With analytics, of course! Analytics is simply gathering data and thinking critically about what that data means in context. By using analytics wisely, you can determine whether or […]
Online marketing is so widespread, it’s hard to imagine a business today without some kind of presence on social media. But how do you even get started? It can be a lot to tackle. What is a good social media strategy? How do you manage posts across platforms? What does success even look like? This […]
