It’s not often that I get political in this space, but after Wednesday’s directive from the Justice Department that businesses can discriminate against workers based on their gender identity, what I’m about to write feels both right and necessary. Upswept Creative is now in its 7th year, and for the first few years, it was […]
Local Business Profile: Lindsay Kandra, Three Peaks Wellness
Upswept client Lindsay Kandra believes that movement and mindfulness can transform your life. She created Three Peaks Wellness in Bend, Oregon with two goals: to work as a counselor with individuals who want to explore a more holistic approach to mental wellness, and to be a consultant with with movement and wellness professionals who want […]
Be Our Next Social Media Maven!
UPDATE: this position is now closed as of Oct 26th, 2018! Thank you for your interest! We’re seeking someone who’s interested in social media management for small-to-medium-sized businesses. It’s currently a part-time, ongoing role, but it’s growing into a larger time commitment–-the more you bring to the role, the better it is for both of […]
Secure Your Website with SSL
The web is a go-to place for your audience to learn about–and buy from!–your business. As the online market grows, security is becoming more important, both for you and your customers. A secure site means that the people who visit you online feel safer, and are more likely to stick around. That’s why, beginning this […]
Communication is Collaboration
Last month one of our team members moved out of Portland, all the way to another state! Social Media Maven Josselyn Haldeman now calls Olympia, Washington home. We couldn’t be happier for her, but working remotely can present unique challenges. As a company, we value the personal connection and efficient brainstorming that can come with […]
Authenticity Online
Authenticity can often seem like it’s in short supply. Especially on the internet. Whether it’s a snarky meme or “fake news,” genuine voices are in high demand online. People are starved for them. Whether you’re managing the social media channels of an established business, or taking a DIY approach to building your own online marketing […]
Letting Go: 3 Things Holding You Back From an Awesome Brand Redesign
Do you get an uneasy feeling in the pit of your stomach when you look at your logo? Do you feel sheepish when you hand out your business card? You may be thinking about a brand redesign, or even know deep down that you need to refresh your brand… and yet, it feels like an […]
Social Media Trends 2018
One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media […]
How Much Will Your Website Really Cost?
When we talk website design with potential clients, one thing we hear pretty regularly is, “I have no idea what this kind of thing costs.” It’s not just about shopping around between different providers, either–there are a lot of factors that can affect your total investment. If you want to get a better sense of […]
SEO Made Easy: Keywords and Permalinks
Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post […]