Hello 2015 – Goodbye 2014! The New Year is only hours away, the bubbly is already chilling, the resolutions are already written (let’s hope they are different from last year). Is creating new business this next year one of your goals? You are probably not the only one! In this final installment of “Making 2015 […]
We all have New Year’s resolutions – and if your resolution in 2012 was that you’d start blogging more often, chances are things have started to stagnate by now! But not to worry – in this second part of “Making 2015 Awesome”, we’ll address what you can do for your blog and blog audience to dust things […]
Welcome to December – and happy (almost) New Year from us at Upswept Creative! Whether you’ll be spending your the holidays at home or out on the town, the move from 2014 to 2015 is the perfect opportunity to breathe new life into your brand’s online presence and social media. From making the most of […]
We’ve been doing interviews for our next Project Manager recently, and whenever we do that, it’s always a little bit of a learning experience for me. Part of the process is sharing what we’re looking for, and what Upswept is all about, and I always end up spending some time thinking about that and re-evaluating […]
Branding is an important part of running your own business, but it’s hard to do when you’re first starting out. Your vision might not be 100% in-place, but don’t let yourself believe that you’re “not big enough” to build an effective brand! There are plenty of reasons to start putting the pieces of your brand together […]
More than anything, your brand should create a feeling. Whether it’s a sense of whimsy or lightness, bold confidence, trust and wisdom, your brand should make you, and your audience, feel something. That feeling is what makes your audience want what you have to offer. When you’re rebranding or building a new brand, make sure […]
When you dig into brand development, you need to know as much about yourself as you do about your audience! Getting in touch with who you are as a business can give you some important clues about what matters most in your branding. I know that every one of you has a unique story–it’s my job […]
You have an awesome business, and you’ve found an awesome designer to help bring your web site vision to life. That’s not the end of the process, though–building a web site takes more than just waving a magic wand, and you might see the occasional strange quirk along the way. A good client knows to […]
A huge piece of branding design, for me, is getting to know the client I’m working with. I don’t just mean getting to know their business, either–I mean getting to know them personally. Small businesses and solopreneurs are becoming more and more prominent, and those extra personal touches can be a huge advantage for smaller […]
If Facebook is a big part of your online marketing plan–and it should be!–here’s your heads-up: Facebook is dramatically redesigning their News Feed, and that means updating your pages to keep up! Read on for tips to guide you towards getting your Facebook graphics up-to-speed. OR, if you need some professional help with your Facebook […]
