We recently worked with a known leader in vocational training here in Portland, Oregon, and you’ll find many of their graduates building thriving careers here in town and beyond. In 2017, however, they decided to revamp their online experience, to better connect their audience with the details they don’t already know about their diverse programs. …
The web is a go-to place for your audience to learn about–and buy from!–your business. As the online market grows, security is becoming more important, both for you and your customers. A secure site means that the people who visit you online feel safer, and are more likely to stick around. That’s why, beginning this …
Do you get an uneasy feeling in the pit of your stomach when you look at your logo? Do you feel sheepish when you hand out your business card? You may be thinking about a brand redesign, or even know deep down that you need to refresh your brand… and yet, it feels like an …
Let’s talk about feelings for a minute. Don’t worry, it’s not a heart-to-heart about your innermost dreams and desires. We’re talking about the feelings your branding creates. It’s often said that your brand design and messaging should create a feeling, but there isn’t as much said about what the heck that means. How do you …
When we talk website design with potential clients, one thing we hear pretty regularly is, “I have no idea what this kind of thing costs.” It’s not just about shopping around between different providers, either–there are a lot of factors that can affect your total investment. If you want to get a better sense of …
With website builders like Wix, Squarespace, and others coming into their own, it’s becoming easier to put a website online. And, that makes it harder for the average person to tell the difference between what you get from a website builder, and what you get when you hire a website professional. After all, why would …
Logo design has come under a ton of scrutiny, thanks to increasing numbers of people using social media. Now, basically any well-known company who dares to update their brand assets open themselves to critique from the internet at large. (even I had some choice words about a big-name logo redesign, several years ago!) Patreon’s recent …
Branding can be a hard thing to understand. You know that a strong brand can help you land more clients and make more sales, but you may wonder: how does that happen? It’s important to make your brand distinctive, so it sticks in your clients mind. That means knowing your own values and staying in touch with …
Building and nurturing a strong brand is a process. It take time and focus, and the process isn’t always clear. It’s easy to put your focus in the wrong places when you create a new business brand, or rebrand an existing business. Here are a couple of mistakes to watch out for during the process, …
Upswept Creative is turning FIVE years old, and we want you to party with us! Join us for a sweet soiree to celebrate five years of creating strong, smart, beautiful business brands. Way back in 2011, Upswept began as a one-woman show with a different name, but now we have a small-but-fierce team to help …
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