Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post […]
With website builders like Wix, Squarespace, and others coming into their own, it’s becoming easier to put a website online. And, that makes it harder for the average person to tell the difference between what you get from a website builder, and what you get when you hire a website professional. After all, why would […]
A letter without a message is just a blank piece of paper in a fancy envelope. (And who wants to look at that?) How Design Communicates When we build websites, draw logos, and make marketing assets, we’re using our (awesome) creative powers to help our clients share their message. We use colors, shapes, letterforms, photo […]
Working in web design can be a complicated process. A lot of creative decisions need to be made while working under a deadline, and within a budget. Both functionality and the client’s needs have to take priority, all while looking prettier than the previous iteration. So how do the pros do it? We’d like to […]
There are so many options for website management and building these days, it can be overwhelming. Customization, flexibility and ease-of-use are all important to consider when choosing a platform. With these qualities in mind, Team Upswept chooses WordPress as the platform for nearly all of our clients’ website redesign needs. Here’s why: Ease of Use […]
Designers have a reputation for being fussy, opinionated, and disinterested in client feedback, or even for needing to have things their way concerning your project. But your pals at Upswept are here to say that when you work with us, that is simply not the case. We believe that design is a collaborative process between […]
WHAT IS SEO? SEO stands for Search Engine Optimization. It’s the practice of building your website in a way that makes it easier for a search engine to find it, and give it a high-ranking in search results. Think of it as improving your website’s communication with search engines. I’m not going to lie, implementing […]
Creativity can be a boon in difficult times. Self-expression is an essential part of being human. Finding an outlet is especially important when the world around us seems intent to silence individuality. The image of the Artist mining their pain for the page or canvas is a popular one, but it’s important to remember that […]
When we first met with Emily of Happy Nest, she had a busy day-to-day of running her professional organizing business and caring for her young children. She had the start of an online presence, but her brand didn’t feel like a good fit. “It’s just… not awesome,” she told us. So, we made a plan to turn her disappointment into excitement, and […]
Summer is upon us in Portland, and that means tourism! People from all over come here for vacations, explore our city, and fall in love with it. You might be making special plans to get ready for the buzz of tourists, especially if you have a storefront or tourism-based business, but there’s one thing you might […]
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