“Where is your shirt made?” A lot of us probably don’t know the answer to that question, and too often, the answer is, “not in the U.S.A.” We recently worked with Silver Lining Productions on creating the perfect logo design for their business: garment manufacturing for clothing designers! As we worked with them, we really got to the […]
Upswept Creative was profiled by the Portland Mercury earlier this week, and we couldn’t be more flattered! Take a look at their write-up, and get a peek behind-the-scenes at Upswept–the article hints at some changes that we’ll be telling you about soon. And, branding designer ninja and Benevolent Overlord Sarah even makes a rare appearance in front […]
We’ve been doing interviews for our next Project Manager recently, and whenever we do that, it’s always a little bit of a learning experience for me. Part of the process is sharing what we’re looking for, and what Upswept is all about, and I always end up spending some time thinking about that and re-evaluating […]
The first part of this year has brought some shifts in how we do things at Upswept. Some of those changes are great, but there has also been the occasional sad note: we had to say goodbye to Lexx, who stepped down from her position. She’s been with us since the early days, and she […]
Branding is an important part of running your own business, but it’s hard to do when you’re first starting out. Your vision might not be 100% in-place, but don’t let yourself believe that you’re “not big enough” to build an effective brand! There are plenty of reasons to start putting the pieces of your brand together […]
Branding for the wedding industry isn’t exactly new territory for us at Upswept. In my earlier days as a photographer, I photographed quite a few weddings, so I got a taste of the industry, worked some vendor events, encountered more than a few wedding brands and pinboards, and learned just how much planning, energy, and sentiment […]
We’re just a few days into 2014, and you’re probably dreaming up some grand designs for what you want to accomplish in the new year. It’s a time for changes, but while you’re thinking of new ideas, you might want to take a look at your brand. Does your branding fit where you’re going, or […]
It’s been a memorable year in a lot of ways! It feels like it’d be near-impossible to mention all of it, but we’ve had some fun, made a lot of pretty, and made some memories. In with the New in Old Town We opened 2013 settling into our new space on NW Couch St. in […]
More than anything, your brand should create a feeling. Whether it’s a sense of whimsy or lightness, bold confidence, trust and wisdom, your brand should make you, and your audience, feel something. That feeling is what makes your audience want what you have to offer. When you’re rebranding or building a new brand, make sure […]
When you dig into brand development, you need to know as much about yourself as you do about your audience! Getting in touch with who you are as a business can give you some important clues about what matters most in your branding. I know that every one of you has a unique story–it’s my job […]
