When you run your own business, you naturally wear many hats. Founder, creator, customer service rep, shipper… the roles can seem endless, especially when you’re first starting out. One role that’s especially important: marketing. While you may not think of yourself as a marketer, you do know your business better than anyone, which is handy […]
Visitors to your website are usually there for a purpose, and it’s important that all the content you write shows them what to do to fulfill that purpose. Imagine you’re having a party at your house (I know I have been imagining it a lot this year!). What would you do to make a guest […]
If I were to tell you that you should use SEO keywords in your website copy, you might have a few questions: Who are you and how did you get into my house? How do I find good keywords without having to spend a bunch of money on online tools I won’t actually use that […]
With all of the twists and turns our lives and our businesses have taken in the past year, it’s only natural that we’d look for new ideas and new ways to engage and connect with our people. Truth is, though: one of the most effective tools for staying connected is one you’ve had in your […]
Like SEO, the phrase “good content” gets thrown around a lot as “something you need” for your website. So if your ears start ringing when you hear it, I can’t really blame you. To keep the definition simple, website “content” is anything that the website contains that informs or entertains the client. Things that make […]
I know, I know, the idea of having eight-legged beasts crawl my website gives me the heebie-jeebies, too. But organizing your site like a well-structured web is honestly the key to the SEO prize you want: getting seen when your potential customers query a search engine. I apologize for the arachnid symbology, as I often […]
“What is SEO?” you type into the search bar. In microseconds, the algorithm delivers its results. These results come from a never-ending process of collecting data from every website on the internet and indexing them within a virtual library. And it’ll probably turn up something like: “SEO, or Search Engine Optimization, is the process of […]
Social media marketing is unlike any other type of marketing. Facebook, LinkedIn, and all the various platforms provide unique opportunities to build an audience organically, made up of people that are just as psyched about your product/brand/business as you are. These platforms are highly personal. It’s prudent to keep in mind that your posts will […]
WHAT IS SEO? SEO stands for Search Engine Optimization. It’s the practice of building your website in a way that makes it easier for a search engine to find it, and give it a high-ranking in search results. Think of it as improving your website’s communication with search engines. I’m not going to lie, implementing […]
