We’ve been doing interviews for our next Project Manager recently, and whenever we do that, it’s always a little bit of a learning experience for me. Part of the process is sharing what we’re looking for, and what Upswept is all about, and I always end up spending some time thinking about that and re-evaluating …
The first part of this year has brought some shifts in how we do things at Upswept. Some of those changes are great, but there has also been the occasional sad note: we had to say goodbye to Lexx, who stepped down from her position. She’s been with us since the early days, and she …
Branding is an important part of running your own business, but it’s hard to do when you’re first starting out. Your vision might not be 100% in-place, but don’t let yourself believe that you’re “not big enough” to build an effective brand! There are plenty of reasons to start putting the pieces of your brand together …
When it comes to branding your business, you may have to consider some crazy ideas. When you’re looking to make yourself stand out among other businesses, you probably won’t get very far doing exactly what “the other guys” did. You’re different from them, and you’ll need to find your own path. And sometimes, that means pursuing …
Branding for the wedding industry isn’t exactly new territory for us at Upswept. In my earlier days as a photographer, I photographed quite a few weddings, so I got a taste of the industry, worked some vendor events, encountered more than a few wedding brands and pinboards, and learned just how much planning, energy, and sentiment …
We’re just a few days into 2014, and you’re probably dreaming up some grand designs for what you want to accomplish in the new year. It’s a time for changes, but while you’re thinking of new ideas, you might want to take a look at your brand. Does your branding fit where you’re going, or …
It’s been a memorable year in a lot of ways! It feels like it’d be near-impossible to mention all of it, but we’ve had some fun, made a lot of pretty, and made some memories. In with the New in Old Town We opened 2013 settling into our new space on NW Couch St. in …
We love seeing people grow and prosper, so every so often, we’ll highlight people who inspire us. We couldn’t be more excited to kick off our Doing It! series with Portland’s independent shopping movement, Little Boxes. Little Boxes is Portland’s response to Black Friday: instead of braving the big-box mega-stores, Little Boxes unites local, independent …
More than anything, your brand should create a feeling. Whether it’s a sense of whimsy or lightness, bold confidence, trust and wisdom, your brand should make you, and your audience, feel something. That feeling is what makes your audience want what you have to offer. When you’re rebranding or building a new brand, make sure …
When you dig into brand development, you need to know as much about yourself as you do about your audience! Getting in touch with who you are as a business can give you some important clues about what matters most in your branding. I know that every one of you has a unique story–it’s my job …
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