Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t soon forget. Systemic racism came to the forefront of so many issues we faced in 2020, and folks all over the U.S. felt moved to do something about it. A lot of people and businesses …
When you started your business, you probably didn’t plan to spend all of your energy on sales calls (unless you’re a sales coach, that is). Still, even if you’re brilliant at selling, sales takes time and energy, doesn’t it? And sometimes, just the idea of trying to persuade someone to buy can send your anxiety …
If you’ve ever tried to build a website, you know how challenging it can be! The complexities of a great website go beyond coding and design. It’s a tricky balance of serving your needs and serving your audience’s wants. No matter what service or product you offer, there’s one universal truth for every website on …
You have the power to make real change. Seriously, I want you to sit with that idea for a minute. I know that it feels like there’s a lot wrong in the world. Add in the uncertainty of COVID, and it may feel like there’s not much we can do about any of it. But, …
I believe that a website should do more than take up space on the internet. I’ve created websites with features ranging from online booking to membership programs to interactive quizzes, and y’all, the power of a website as a business tool is massive. A pretty universal goal for most any website, however? Get someone to …
If you’re like me, you’ve been waking up feeling a lot of things, over the past week-or-so. We’re in a pivotal moment, and all of us on Team Upswept have been grappling with how to move forward, as people who think of ourselves as allies. If you’re reading this, I hope that you, too, are …
A consistent mistake I see in websites, across a variety of industries, is that they don’t show clear goals or intentions. Or, perhaps a business website reflects goals from their past, rather than reflecting what they are now. Your website has the potential to be a powerful tool, but if your website isn’t trying to …
We know a lot of small businesses are stressing out during these times (trust us, we’re among them). And, we also know that we want to just do something to help. So, we’re channeling our deep tech-savvy to help other small businesses who may need the skills we have. In these uncertain times, we’re offering our …
“Values” has become a bit of a buzzword in the age of online branding. Buzzwords aren’t exactly our favorite thing, but behind the buzz, we do believe there’s a lot of value in seeing and identifying your values–both as a person and as an organization. What do you want to see in your business? Once you’ve …
For a lot of people, the web seems like weird tech magic—you create something out of bits and bytes, and it somehow generates sales, right? For organizations redesigning their websites, the “process” might look like this: Build new website and launch it. …???… Profit! Sounds pretty easy, right? Not so, friends. An updated design isn’t …
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