Day Two of Open Source Bridge encouraged us to look beyond our own experience, and try to see the world through a different lens. Not only does it help us be more compassionate as people, but it also helps us create and code better design and user experiences for everyone we want to reach. Algorithms […]
We’re spending a big part of our week at Open Source Bridge, both taking in wisdom and taking photos! On Day 1, I spent a lot of time wishing that I could be in multiple places at once, but I did make it to a couple of different talks which drove home the message that tech needs to strive to […]
Business branding may seem like an odd stage for pranks, but I can’t help appreciating the creativity that April Fool’s Day seems to bring out in some parts of the internet–especially now that businesses are taking part in clever ways. Instead of being a terror-inducing and mean-spirited occasion, it can become a neat project for the business and a smart […]
Branding is an important part of running your own business, but it’s hard to do when you’re first starting out. Your vision might not be 100% in-place, but don’t let yourself believe that you’re “not big enough” to build an effective brand! There are plenty of reasons to start putting the pieces of your brand together […]
We’re just a few days into 2014, and you’re probably dreaming up some grand designs for what you want to accomplish in the new year. It’s a time for changes, but while you’re thinking of new ideas, you might want to take a look at your brand. Does your branding fit where you’re going, or […]
It’s been a memorable year in a lot of ways! It feels like it’d be near-impossible to mention all of it, but we’ve had some fun, made a lot of pretty, and made some memories. In with the New in Old Town We opened 2013 settling into our new space on NW Couch St. in […]
We love seeing people grow and prosper, so every so often, we’ll highlight people who inspire us. We couldn’t be more excited to kick off our Doing It! series with Portland’s independent shopping movement, Little Boxes. Little Boxes is Portland’s response to Black Friday: instead of braving the big-box mega-stores, Little Boxes unites local, independent […]
More than anything, your brand should create a feeling. Whether it’s a sense of whimsy or lightness, bold confidence, trust and wisdom, your brand should make you, and your audience, feel something. That feeling is what makes your audience want what you have to offer. When you’re rebranding or building a new brand, make sure […]
When you dig into brand development, you need to know as much about yourself as you do about your audience! Getting in touch with who you are as a business can give you some important clues about what matters most in your branding. I know that every one of you has a unique story–it’s my job […]
