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Tag: branding

Portland logo design for branding
Nov 18 2013

Does Your Brand Design Make You Feel Something?

More than anything, your brand should create a feeling. Whether it’s a sense of whimsy or lightness, bold confidence, trust and wisdom, your brand should make you, and your audience, feel something. That feeling is what makes your audience want what you have to offer. When you’re rebranding or building a new brand, make sure […]

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Nov 11 2013

Brand development: Are you a Maker, a Giver, or a Guide?

When you dig into brand development, you need to know as much about yourself as you do about your audience!¬†Getting in touch with who you are as a business can give you some important clues about what matters most in your branding. I know that every one of you has a unique story–it’s my job […]

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