Aug 04 2017

Portland Business Spotlight: Janet Price, Makeup Artist

Janet Price is a Portland-based professional makeup artist with over 13 years experience in film and television, as well as print, stage, and theatre makeup design.

Janet Price grew up in Los Angeles during the reign of Mouseketeers and The Gong Show. As a kid, she felt surrounded by the entertainment industry — it was normal for people she knew to go in for auditions, and shows that she saw on TV were being produced right down the road. Her involvement in the industry felt natural. It wasn’t strange to think she’d  grow up to be a Mouseketeer, because that’s what LA kids did.

Artist applying makeup on a woman's face.
Janet Price at work. Photo credit: Gary Norman,

In 1984, Janet moved to Oregon with her family and got involved with high school drama productions. Fascinated by the parentally-forbidden art of makeup, she studied library books to teach herself how to work with theatrical makeup while secretly painting her face at school and making sure to arrive home before her dad did to wash off the evidence of her artistic rule-breaking.

While Janet chose not to pursue makeup artistry as a career, she continued to expand her knowledge about new products and techniques as a hobby she couldn’t shake off.

Some years later, Janet was flipping through a Northwest School of Film class catalog and found a 3-month intensive Makeup for Film + TV class and was excited to get formal education. The class instructor, Christina, began to casually mentor Janet after the class ended, no doubt seeing Janet’s talent for the work and her affinity for the industry. Christina was preparing to retire, so she gifted Janet makeup and tools that she wouldn’t need once she retired. Christina recommended Janet for her first job as an assistant makeup artist, on a Paramount Universal film that was shooting in Portland. It took just the one recommendation from a veteran artist, and Janet’s work as a makeup artist  took off from there, booking jobs of all sizes in film, TV, theater, and studio settings.

Janet Price Logotype by Upswept Creative, 2016.
Janet Price Logotype by Upswept Creative, 2016.

We worked with Janet in 2016 to create a new logotype, business card, and brochure website, which resides at She hoped to modernize her brand, and make her work easier to find. Now, when professionals in the film industry are planning Portland-based productions, they can easily find Janet’s work and contact her through her new website. That means less of her time spent looking for work, and more of her time spent doing the work.

What is your passion? Whether it’s a side-hustle or your main gig, we’d love to help make your brand shine and spread the word about how awesome you are. Whether you want to revise your website, change your branding, build a strategy for marketing more effectively, or you’re not sure where to start, get in touch with us to schedule your FREE consultation, and we’ll use our extensive online experience to help you get clear on your next steps.

Feb 02 2017

How To Build A Brand That Reaches Your Dream Clients

Branding can be a hard thing to understand. You know that a strong brand can help you land more clients and make more sales, but you may wonder: how does that happen?

It’s important to make your brand distinctive, so it sticks in your clients mind. That means knowing your own values and staying in touch with your Why, instead of focusing too much on your competition. But, knowing who you are is only one piece of the puzzle: you also need to know who your customer is.

Know Who Your Brand is Talking To

There’s no such thing as a one-size-fits-all brand. It’s often said that, “you can’t please everyone,” and that’s especially true for branding. A brand that appeals to a hip, trendy 20-something isn’t likely to attract a 40-something shopper who’s more interested in quality than trends.

To build an effective brand, you need to know who you’re talking to. That means making choices about what kind of people you want to attract! Think about their age, their preferences, their habits, and you can start making choices about how your brand will engage with them and appeal to them.

Choosing your audience might seem scary, at first. You might feel as if you’re turning away other customers by choosing an ideal audience, but trust the process! Your brand will be much more powerful when you tailor your brand to a specific group, instead of trying to please everyone. If you try to attract too wide of an audience, you can easily end up with a weak, non-specific brand that doesn’t resonate well with anyone.

Are You the Same As Your Customer?

When you’re an independent business owner, it’s easy to think that building your brand is just a matter of choosing things that appeal to you. If that’s what you’ve been doing so far, STOP for a second, and ask yourself: “are my ideal customer and I actually alike?” 

A lot of people make the mistake of thinking that their customers are just like them when, in reality, their customer is much different. You are not your customer, and even though you may both like your work, they may be drawn to it for different reasons.

When you’re building a refreshed brand, it’s important to find the balance between your own values, and what will appeal to your customer. You don’t need to pretend to be something you’re not (please, don’t do that!), but you DO need to make choices that appeal to your ideal customer.

“How Do I Start To Identify My Ideal Customer?”

This can be a question with a lot of layers, depending on where you are in your business. If you’re an established business looking at a refresh, you can learn a few things from your past customers and experience. If you’re a newer business, however, you’ll need to operate more on research and instinct.

As a starting point, here are a few questions that businesses at any level can start with:

  • What are my ideal client’s demographics? Think about age, gender, family size, income, education, and so forth.
  • What are their habits? How does their typical day go? How do they spend their free time?
  • How does what my business offers fit into their life? What problem will it solve for them?
  • What do they value most? What is important to them? Style? Practicality? Uniqueness? Being socially conscious? Choosing high-quality work? Etc.

Understanding your ideal customer’s mindset is huge for building a strong brand that helps you grow and succeed! Try putting yourself in their shoes and seeing how they think. Walk yourself through what their experience with your business might be like. You could learn a lot from it!

Need more help understanding your brand?

Our Finding Your Brand Center workbook is free, and here to help you build your brand foundation. >>

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Nov 11 2013

Brand development: Are you a Maker, a Giver, or a Guide?

When you dig into brand development, you need to know as much about yourself as you do about your audience! Getting in touch with who you are as a business can give you some important clues about what matters most in your branding. I know that every one of you has a unique story–it’s my job to help people like you find that story!–but you can start to narrow it down on your own by asking yourself: are you a Maker, a Giver, or a Guide?

Do you sell jewelry or physical product? You’re probably a Maker!

Are you a Maker?

  • Makers are offering a product–this includes fashion, accessories, beauty products, even food or drink.
  • A lot of small-business Makers (especially here in Portland!) make their own product! They design, produce, package, and even sell and ship their own products.
  • Makers have styles, techniques, and ideas that are unique to them, and they’re driven to express those ideas tangibly.
  • Makers are amazing at taking inspiration, and manifesting it into real, physical objects that their clients can experience and interact with.

Are you a Giver?

  • Givers are offering a service (don’t worry, you’re not giving it away!)–this includes most creative professionals, and also consultants, stylists, non-profits, and others who don’t sell tangible products.
  • If your work does result in a physical end product, but it is one-of-a-kind and highly customized to your client, you may still be a Giver. (for instance: hair styling, interior design, construction)
  • Givers listen to their clients’ needs, and tailor their ideas and techniques to best fit what their client needs.
  • Givers are amazing at gathering in information and feedback, and using it to create the perfect solution for the people they serve.

Are you a Guide?

  • Guides are offering a way of thinking–this includes speakers, thought leaders, life coaches, and people who offer workshops online classes. Writers can also fit into the Guide category.
  • Guides may sometimes have physical products, such as books or recordings, but their main “products” are their ideas and their perspectives.
  • Guides are most interested in sharing their ideas, and having an influence on how their audience thinks or approaches a problem.
  • Guides are amazing at conceptualizing great ideas, and turning them into compelling content that can help, guide, or influence others.

Are you feeling like you might fit into more than one of these categories? That’s okay! A lot of Givers are also Guides–even if you’re not actually selling your way of thinking, you may be taking a Guide’s approach and educating your audience, so you can find the right people to share your Giver or Maker magic with.

I know what I am–now what?

Now that you know what you are, you can start thinking about where to focus your energy in building your brand (or rebranding!). There are a lot of pieces to building a successful brand, and you might not be able to take on all of it at once. Knowing where to focus your energy can be a huge help in building your authentic brand.

If you’re a Guide, your content is the product, so your brand really needs to communicate your ideas. You’ll want to put most of your energy towards your content, so hiring help for your branding design and photos is a good idea.

If you’re a Maker, showing your product and creating the experience is key to getting people interested. Invest in professional photography and graphic design first, and maybe save those style blog ideas for after you’ve established your brand’s look-and-feel.

If you’re a Giver, your services may speak for themselves, but a brand with a strong graphic presence will make you look professional and stand out. Content can also be a powerful lure that helps new customers find you, and you’re probably fine with just a few key photos, to start out.

Portland branding design – Upswept Creative