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The Story Behind The Rebrand

Apr 23 2019

The Story Behind The Rebrand

If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret – our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it’s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what […]

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Artist applying makeup on a woman's face.
Aug 04 2017

Portland Business Spotlight: Janet Price, Makeup Artist

Janet Price is a Portland-based professional makeup artist with over 13 years experience in film and television, as well as print, stage, and theatre makeup design. Janet Price grew up in Los Angeles during the reign of Mouseketeers and The Gong Show. As a kid, she felt surrounded by the entertainment industry — it was normal […]

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Feb 02 2017

How To Build A Brand That Reaches Your Dream Clients

Branding can be a hard thing to understand. You know that a strong brand can help you land more clients and make more sales, but you may wonder: how does that happen? It’s important to make your brand distinctive, so it sticks in your clients mind. That means knowing your own values and staying in touch with […]

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Nov 11 2013

Brand development: Are you a Maker, a Giver, or a Guide?

When you dig into brand development, you need to know as much about yourself as you do about your audience! Getting in touch with who you are as a business can give you some important clues about what matters most in your branding. I know that every one of you has a unique story–it’s my job […]

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