Imagine your potential customer is on a quest to find a magical object. One that will solve their particular problem. After searching far and wide, they see a sign in the wilderness. Is this what they’ve been looking for? Well, maybe. It’s kind of hard to tell. The sign seems like it might point them …
At one point or another, I think just about every small business owner who’s found themselves a bit strapped for resources has asked themselves: “can I build my own business website? Even just something basic to prove that my business exists?” I’ll freely admit that I’m biased when I tell you that, well, I don’t …
A consistent mistake I see in websites, across a variety of industries, is that they don’t show clear goals or intentions. Or, perhaps a business website reflects goals from their past, rather than reflecting what they are now. Your website has the potential to be a powerful tool, but if your website isn’t trying to …
Let’s talk about feelings for a minute. Don’t worry, it’s not a heart-to-heart about your innermost dreams and desires. We’re talking about the feelings your branding creates. It’s often said that your brand design and messaging should create a feeling, but there isn’t as much said about what the heck that means. How do you …
Branding is all about creating a memorable impression of your work that appeals to your ideal client. Sometimes, that means overcoming common assumptions about your product… and when it comes to public perception, legal marijuana dispensaries have an especially tough challenge. Marijuana was legalized in Portland less than a year ago, and as a previously illegal …
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