Sarah Giffrow

Doing It! PDX Fat Fashion Collective

Summer in Portland brings us some of the most awesome fashion runways this town has to offer, and we’re pleased as punch to be trusted photographers for some high-profile shows! One of our proudest fashion photography bookings this summer has been shooting the runway for Summer Strut, a fashion show produced by the PDX Fat Fashion …

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First Thursday returns in August!

Hooray! Our First Thursday Open Studio parties return to Upswept Creative in August! Come visit us and enjoy beautiful wearable designs and visual art. This month, we’re featuring a fashion trunk show by Hubris Apparel, including all-new garments for Fall/Winter 2014. STAY TUNED: we’ll be announcing more awesome makers for our August lineup soon! New photos …

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Doing It! The Silver Lining in producing apparel locally

“Where is your shirt made?” A lot of us probably don’t know the answer to that question, and too often, the answer is, “not in the U.S.A.” We recently worked with Silver Lining Productions on creating the perfect logo design for their business: garment manufacturing for clothing designers! As we worked with them, we really got to the …

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Branding designer in the Portland Mercury

Upswept Creative was profiled by the Portland Mercury earlier this week, and we couldn’t be more flattered!  Take a look at their write-up, and get a peek behind-the-scenes at Upswept–the article hints at some changes that we’ll be telling you about soon. And, branding designer ninja and Benevolent Overlord Sarah even makes a rare appearance in front …

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Brand Means Knowing Who You Are and What You Want

We’ve been doing interviews for our next Project Manager recently, and whenever we do that, it’s always a little bit of a learning experience for me. Part of the process is sharing what we’re looking for, and what Upswept is all about, and I always end up spending some time thinking about that and re-evaluating …

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Could You Be Our Next Project Manager?

The first part of this year has brought some shifts in how we do things at Upswept. Some of those changes are great, but there has also been the occasional sad note: we had to say goodbye to Lexx, who stepped down from her position. She’s been with us since the early days, and she …

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Your Brand is Something to Lean Against

Branding is an important part of running your own business, but it’s hard to do when you’re first starting out. Your vision might not be 100% in-place, but don’t let yourself believe that you’re “not big enough” to build an effective brand! There are plenty of reasons to start putting the pieces of your brand together …

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Stepping Out of Your Comfort Zone

When it comes to branding your business, you may have to consider some crazy ideas. When you’re looking to make yourself stand out among other businesses, you probably won’t get very far doing exactly what “the other guys” did. You’re different from them, and you’ll need to find your own path. And sometimes, that means pursuing …

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Branding design for the WedBrilliant web site

Branding for the wedding industry isn’t exactly new territory for us at Upswept. In my earlier days as a photographer, I photographed quite a few weddings, so I got a taste of the industry, worked some vendor events, encountered more than a few wedding brands and pinboards, and learned just how much planning, energy, and sentiment …

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