With dramatic changes in the political and social media landscape, it’s hard to know what to do as a human – let alone as the boss of your business’ online presence. How do you exist ethically on social media?
Our businesses give us a platform to seed and amplify radical ideas on social media. That can be pretty exciting, but it can also feel scary to put yourself out there in that way.
We’ve searched our feelings and analyzed our bounty of client data, and compiled some engaging content prompts with a social justice bent to seed your thinking:
1) A bold statement that advocates for change within your industry or community: a lot of us started our own businesses after working in corporate, and experiencing firsthand exactly how much the cultures of patriarchy, racism, and ableism hurt all of us. Say it out loud, and spark that conversation.
2) Cultural observances that matter to you: dates like Juneteenth, Pride Month, Trans Day of Visibility, Women’s History Month, Black History Month, Latinx Heritage Month, and AANHPI month give us great opportunities to uplift strategically undervalued populations and talk about creating a more just world.
3) Book or media recommendations: share your values by telling your audience about books, articles, and even podcasts that explore important societal issues.
4) Businesses that share your values: this could mean talking about a business you partner with, but it can very easily be simply highlighting local businesses you love, especially if they’re Black-, Indigenous-, POC- and/or Queer-owned.
Content like this has consistently felt genuine and rewarding to share, both for us and our clients. They’ve also delivered measurable results, time and again!
Want to learn about other ethical ways to market your business? Join us each week for The Radical Marketer. Or if, after this year’s events, you’re looking to give your online marketing a complete overhaul, check out The Social Shift.
