Back in April, Instagram launched its new platform-integrated video editing app, Edits, to a mixed bag of reviews. Some of them are positive, though.
Now, if you’ve been following along with me these past few months, you can guess my feelings about giving Meta access to even more of our time, energy, and money. 😉 On the other hand, I DO love an efficient tech stack. The idea of one less app is pretty appealing.
Is Edits actually good enough to replace tools like Canva or CapCut, though? Before you cancel any subscriptions, here’s what you should know:
Edits is intuitive, but with limitations
Thus far, users are saying Edits is pretty intuitive for non-designers! It also lets you post directly to Instagram and gives you full access to Instagram Reels features that social schedulers don’t have.
However, it doesn’t let you stitch together multiple video clips, due to its basic editing capabilities. Edits is also not ideal if you rely on templates to make Reels – it doesn’t support them. And, if you don’t like working on tiny screens, you won’t like that Edits is only available to use on your phone.
Compare that to tools like CapCut and Canva, where you can:
- edit videos on both mobile and desktop
- access an extensive library of templates and assets
- use more advanced editing capabilities, like combining multiple video clips
Canva is also an especially good option for small teams and organizations, because it offers easy sharing and collaborative editing.
Keep in mind, however: Canva and CapCut require a paid plan to unlock some of their more helpful features and libraries, and non-designers may find it to be less intuitive to use.
Ultimately, it all comes down to which option best fits your style, your time, and your business needs. Your video editing skill level – and how complex you want to get with your Reels – will help determine which tool is right for you.
