The Team

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Sarah Giffrow

Creative Director + Benevolent Overlord (she/her)

Sarah’s path was set in the days of the Old Internet, after she built her very first webpage in 1995. She was raised in a very tech-savvy household and went on to get a B.S. in Multimedia Design from the University of Oregon. Upswept was born out of Sarah’s side-hustle as a photographer, where she often found herself seized by the irrepressible urge to help her clients improve their websites. In her spare time, she can be found lifting heavy barbells, dabbling in musical theatre, and cuddling her best boy Zergling, an affectionate and extremely food-motivated tuxedo cat.

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Emily Einolander

Project Manager (she/her)

Emily got her master’s in publishing at Portland State University and spent three years as a publisher’s and acquisitions assistant at a new age press before joining the Upswept team. She’s passionate about promoting meaningful conversations across all different mediums. You can find her chatting with authors, editors, and other book professionals on the Hybrid Pub Scout podcast or working out in the garden.

Favorite Sandwich: anything with thick crusty bread, heavily pickled vegetables, and cured meats

Dream Job When You Were 8 Years Old: homesteader, paleontologist, or award-winning screenwriter, depending on the day

Go-To Album/Playlist: Early 2000s dance rock and the music of pretty much anyone considered a “diva”

Thing(s) You’ll Talk About Forever Even When Nobody Gets It: horror movies, astrology, the social dangers of grammar pedantry, and the importance of high-pass filters in sound editing

Thing(s) You Crave When You Feel Blah: creating a literal nest of pillows and blankets and watching one-star rated found-footage movies with my dog 

(Not-so-)Secret Shame: Rewatching Vine compilations

Arch-Nemesis: overuse of ellipses (and comma ellipses now??)

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Anna Antic

Social Media Maven (she/her)

Anna is a seasoned pro when it comes to growing and promoting businesses, honing her knowledge in positions such as the first full-time woman instructor at the United Bicycle Institute and owner of her own yoga studio. For every client and position she holds, she is fueled by the question, “What actions can I take to care for every member of this community?” and the belief that each of us has a unique story to tell. Anna asserts that Doge will always and forever be the king of memes. Such royalty. Many funnies. Wow.