Portland Winter Ice Rink
social media for seasonal event promotion
Portland Winter Ice Rink came to us seeking social media support for their seasonal pop-up ice skating rink. As a first-year, citywide promotion, it was vital for us to quickly establish an active feed that builds excitement, while sharing vital information and a consistent brand presence.
We planned and created their feed for the event's season, sharing a blend of Reels and Posts that make use of graphics, brand assets, and photo and video taken on-site.
Portland Winter Ice Rink
social media for seasonal event promotion
These are just some of the results that Portland Winter Ice Rink saw thanks to our support between November 14th-February 11th:
- They saw a 1.7 million % increase in impressions on Facebook.
- Their Facebook and Instagram profiles received over 28,000 visits during this period.
- Across both Facebook and Instagram, their content was viewed more than 660,000 times.
- The received over 22,000 clickthroughs to their content and website through their Instagram and Facebook feeds.
- On Instagram, their content garnered hundreds of Shares and Saves during its 3-month run.
Portland Winter Ice Rink
social media for seasonal event promotion
We also supported the Portland Winter Ice Rink with website layout, graphic design, and content updates, including a co-branded homepage with the Portland Winter Lights Festival.
Additionally, we created promotional postcards and event graphics, as well as designing rink signage used throughout the event space.
