Northern Lights Immigration Law

As an immigration attorney, growing their clientele wasn't just a matter of keeping the lights on. It was an all-too-important support for under-served populations in the community. Their hope was to reach more of the people who need their support, and share important legal updates in both English and Spanish, and they weren't interested in doing that on social media.

Email Marketing

Building on their existing client list, we created a welcome sequence that let subscribers self-select their language preference, and then delivered monthly emails with key details about immigration law in plain language. We then built a lead magnet to encourage new subscribers based on the expertise of the Northern Lights team, to help their list continue to grow outside of their existing audience.

email content provided for English- and Spanish-language speakers

developed lead magnet and associated welcome sequence

monthly emails show consistent open rate of over 50%