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		<title>Not Another Productivity Hack</title>
		<link>https://www.upsweptcreative.com/2023/not-another-productivity-hack/</link>
		
		<dc:creator><![CDATA[Sara Ray]]></dc:creator>
		<pubDate>Wed, 08 Mar 2023 20:03:34 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<category><![CDATA[Life at Upswept]]></category>
		<category><![CDATA[Work/Life Balance]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=10680</guid>

					<description><![CDATA[<p>You’ve heard it before. “Create the perfect morning routine!”&#160; “3 Hacks to 10x your productivity!”&#160; “How to force yourself into an unnatural routine to conform to society’s productivity expectations and burn yourself out!” Okay, maybe not that last one. But it seems like that’s what most “productivity hacks” actually do—force you to create some unattainable [...]</p>
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										<content:encoded><![CDATA[<p>You’ve heard it before.</p>



<p>“Create the perfect morning routine!”&nbsp;</p>



<p>“3 Hacks to 10x your productivity!”&nbsp;</p>



<p>“How to force yourself into an unnatural routine to conform to society’s productivity expectations and burn yourself out!”</p>



<p>Okay, maybe not that last one. But it seems like that’s what most “productivity hacks” actually do—force you to create some unattainable goal that doesn’t consider who you are and how you work best.&nbsp;</p>



<p>There’s an idea that gets thrown around a lot— “You have the same 24 hours in a day that Beyonce does.”&nbsp;</p>



<p>Well, sure, technically. But do you have millions of dollars? A personal trainer? A maid, a nanny, an assistant? Queen Bey is fabulous, but she’s also got a lot of help getting the little things, like grocery shopping and laundry, done.&nbsp;</p>



<p>What if you decided you don’t need to 10x your productivity?</p>



<p>(seriously, why are we always 10x-ing things? can’t we just 1x and see how it goes?)</p>



<h2 class="wp-block-heading">Productivity Culture&nbsp;</h2>



<p>So much of our perceived self-worth is tied up in our work output and overall productivity.&nbsp;</p>



<p><em>Thanks, capitalism!</em></p>



<p>We’re constantly bombarded with messages like:&nbsp;</p>



<ul class="wp-block-list">
<li>We can have it all.</li>



<li>We should be able to handle it all—and more.</li>



<li>If we can’t handle it all we’re failing as employees, business owners, partners, parents, or general human beings.</li>
</ul>



<p>And we’re done with it! Whether it’s The Great Resignation, quiet quitting, or the rise of the anti-work movement. We. Are. Tired.</p>



<p>But quitting the crushing standards of productivity culture is easier said than done. There are a lot of factors that make it impossible for some people to cut back on work and still make enough to meet their needs. We definitely acknowledge that.&nbsp;</p>



<p>We’re specifically talking to you—an entrepreneur who can’t help but do everything yourself or a small business owner that can’t quit working evenings and weekends—and telling you it’s okay to give up someone else’s idea of what productivity means and embrace your own version.</p>



<h2 class="wp-block-heading">Know Your Limits and Lower Your Expectations</h2>



<p>Some people are hummingbirds with unlimited energy, able to get a crazy amount of things accomplished in a day. Some of us are tortoises, slow to start and steadily working through our tasks.&nbsp;</p>



<p>How much can you realistically do in a day? We all have different amounts of bandwidth and mental energy to devote to work. Constantly over-scheduling and over-promising (even to yourself) makes you feel like a failure every time you don’t reach those impossible goals, and leads directly to burning out.</p>



<p>Set yourself up for success by limiting the number of tasks you set yourself in a day. Make it an easily achievable goal. If you have time left over you can complete another task or just take a break!</p>



<h2 class="wp-block-heading">Let Things Go</h2>



<p>If you’re feeling overwhelmed, instead of trying to increase your productivity, can you decrease your responsibilities?&nbsp;</p>



<p>Finding things you can let go of or ask for help with can dial down the pressure to <em>get it all done. </em>Prioritize what’s really important. What absolutely has to get done? And let some of the not-so-important stuff fall away. Then you can structure your day around what <em>actually </em>works for you.</p>



<p>If you’re having trouble prioritizing, check out the <a href="https://asana.com/resources/eisenhower-matrix?utm_campaign=NB--NAMER--EN--Catch-All--All-Device--DSA&amp;utm_source=google&amp;utm_medium=pd_cpc_nb&amp;gclid=CjwKCAiAu5agBhBzEiwAdiR5tNQQdCvU43-n_wCcOi9DFNUA4rHIO9sumSRi9cz6p5xF9lOC5_EvnhoCT5QQAvD_BwE&amp;gclsrc=aw.ds">Eisenhower Matrix</a>.</p>



<h2 class="wp-block-heading">Find Your Best Hours</h2>



<p>When do you have the most energy? What helps get your brain going? When do you get your best work done? Figure out what works best for you and, as much as possible, plan your days around that information.</p>



<p>Not everyone is a morning person who thrives on routine. If you are, great! If your brain doesn’t really get going until 10 am, don’t start on any really important tasks until then. Maybe you can’t concentrate after 3 pm. Fine, save all of your small-stakes tasks for the afternoon.&nbsp;</p>



<p>If you have the flexibility to set your own schedule, there’s no reason to be chained to a 9-5 mentality.&nbsp;</p>



<h2 class="wp-block-heading">Keep It Going</h2>



<p>Unlearning all of the harmful ideas around productivity doesn’t happen overnight. We still struggle! Case in point: recently, one of our team members was debating taking her laptop on vacation, to PARIS.&nbsp;</p>



<p>We threatened to change all the passwords so she couldn’t work.&nbsp;</p>



<p>Time is a non-renewable resource, and we try our best to protect ours. We think you should, too.</p>



<p><em>You can follow us on Instagram </em><a href="https://www.instagram.com/upsweptcreative/"><em>@upsweptcreative</em></a><em> for all of our thoughts about navigating business ethically, sustainably, and professionally.&nbsp;</em></p>The post <a href="https://www.upsweptcreative.com/2023/not-another-productivity-hack/">Not Another Productivity Hack</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Doing The Work as an Anti-Racist Small Business</title>
		<link>https://www.upsweptcreative.com/2021/anti-racist-small-business/</link>
		
		<dc:creator><![CDATA[Sarah Giffrow]]></dc:creator>
		<pubDate>Thu, 21 Jan 2021 19:44:27 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life at Upswept]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[anti-racist]]></category>
		<category><![CDATA[anti-racist small business]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[making a difference]]></category>
		<category><![CDATA[small business]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=8780</guid>

					<description><![CDATA[<p>Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t soon forget. Systemic racism came to the forefront of so many issues we faced in 2020, and folks all over the U.S. felt moved to do something about it. A lot of people and businesses [...]</p>
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										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Last summer might feel like it happened 100 years ago, but it was a period in history that we won’t soon forget. Systemic racism came to the forefront of so many issues we faced in 2020, and folks all over the U.S. felt moved to do </span><i><span style="font-weight: 400;">something</span></i><span style="font-weight: 400;"> about it. A lot of people and businesses made some big promises, too. However, others have observed, it’s a marathon, not a sprint. It takes more than just one day of action or one donation: it’s continued effort over time that fuels lasting change.</span></p>
<p><span style="font-weight: 400;">I’m one of those who felt fired up to make a difference, and together, Team Upswept took the </span><a href="https://helloseven.co/townhall-2/"><span style="font-weight: 400;">Anti-Racist Small Business Pledge</span></a><span style="font-weight: 400;"> last June. Now that we’re in a new year, it feels like a good time to take a look at how our own efforts towards anti-racism are going so far.</span></p>
<h3><span style="font-weight: 400;">Supporting Black People, Supporting Our Community</span></h3>
<p><span style="font-weight: 400;">We’d already been providing support to our small business friends during COVID with our </span><a href="https://www.upsweptcreative.com/online-learning/"><span style="font-weight: 400;">online learning series</span></a><span style="font-weight: 400;">, so one of our first moves was to harness that audience by collecting and matching </span><a href="https://www.upsweptcreative.com/online-learning/community-donation/"><span style="font-weight: 400;">community donations for local, Black-led nonprofits</span></a><span style="font-weight: 400;">. Since June of 2020, we’ve been able to support a different organization each month, and I’ve loved having the chance to shine a light on some of the amazing work that’s being done in our community.</span></p>
<p><span style="font-weight: 400;">I also more recently had the pleasure of offering pay-what-you-will scholarships for </span><a href="https://www.upsweptcreative.com/programs/purpose-powered-website"><span style="font-weight: 400;">our new Purpose-Powered Website program</span></a><span style="font-weight: 400;"> to Black and Indigenous small businesses and nonprofits. It feels like a small step, but making education and resources accessible, especially for marginalized populations, is something I feel strongly about. It’s one step of hopefully several to follow.</span></p>
<p>I also did some digging on the companies we support with our dollars each month for services like website hosting, social media analytics, etc. I found that the companies we&#8217;ve come to trust with online support have made clear statements and efforts in the realm of equity and inclusion.</p>
<p>Many of them have a long way to go when it comes to bringing BIPOC folks into their ranks, particularly in leadership roles. That wasn&#8217;t exactly surprising, given how the tech industry has historically been, shall we say, less-than-welcoming towards folks who aren&#8217;t white and male. However, there was one bright spot: I was delighted to learn that our scheduling app of choice, <a href="http://www.calendly.com">Calendly</a>, is Black-owned!</p>
<h3><span style="font-weight: 400;">Learning, Refining, and Raising Our Voices</span></h3>
<p><span style="font-weight: 400;">Even though we’re a small company, I want to make sure that embracing anti-racism as a business feels like a group effort for our team. Even though Upswept is a woman- and minority-owned business (fun fact: one of my parents is a Taiwanese immigrant), we all recognized that we are a predominantly white crew, and we almost certainly have quite a bit left to learn.</span></p>
<p><span style="font-weight: 400;">I’m lucky to have </span><a href="https://www.upsweptcreative.com/your-website-social-media-agency/the-team/"><span style="font-weight: 400;">a very mindful social media manager</span></a><span style="font-weight: 400;">, and being able to trust her judgment was a gift during tough times. Anna did an incredible job of being both aware of and sensitive to the maelstrom of current events, and adapting our content to better suit the moment.</span></p>
<p><span style="font-weight: 400;">Still, we as a team know how massively important content is in creating actually-good, impactful website design and social media, so I chose </span><a href="http://alisontedford.com/"><span style="font-weight: 400;">Alison Tedford’s</span></a><span style="font-weight: 400;"> “Stay Woke Not Broke” summer program as a starting point for our education. The program focused on creating content that better speaks to our values, </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> it guided us through creating our first honest-to-god </span><a href="https://www.upsweptcreative.com/your-website-social-media-agency/diversity-equity-and-inclusion/"><span style="font-weight: 400;">DEI Statement</span></a><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Upswept has never been particularly shy about our politics, but we collectively felt that fully stepping into our values in a public way was the right call. Not only did we strive to do more of that ourselves, we also </span><a href="https://www.instagram.com/tv/CI8pGYaB4uG/"><span style="font-weight: 400;">encouraged other small businesses to do the same</span></a><span style="font-weight: 400;">. Every small business who stands up for their values creates more space for others to follow!</span></p>
<h3><span style="font-weight: 400;">There’s Always Room to Grow</span></h3>
<p><span style="font-weight: 400;">There were so, so many things I’d hoped to do and give, but I have to admit that anti-racism efforts haven’t always been top-of-mind. After all, I not only had to keep running a small business, I had to do so at a time when many small businesses who might have become our clients were hit hard by a global pandemic. </span></p>
<p><span style="font-weight: 400;">I would have loved to add some Black folks to our team, but hiring just wasn’t in the cards in 2020. I definitely wanted to do more learning, both on my own and with my team, but there were a lot of evenings when chowing on cookies and watching the DuckTales reboot was all my brain could hold. The reality is, 2020 gave everyone a LOT of emotional weight to carry, and it’s hard to do the work each day when you can barely muster the energy to get out of bed. </span></p>
<p><span style="font-weight: 400;">That’s part of why this needs to be an ongoing effort: change needs to be sustainable if it’s going to be lasting. Burning ourselves out doesn’t help the movement—we need to be doing the work </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> giving ourselves breaks when we need them. If enough of us are working at making an anti-racist world a reality, we’ll still be collectively moving forward even when some of us need a break.</span></p>The post <a href="https://www.upsweptcreative.com/2021/anti-racist-small-business/">Doing The Work as an Anti-Racist Small Business</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>The Story Behind The Rebrand</title>
		<link>https://www.upsweptcreative.com/2019/the-story-behind-the-rebrand/</link>
		
		<dc:creator><![CDATA[Anna Antic]]></dc:creator>
		<pubDate>Tue, 23 Apr 2019 18:26:55 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Life at Upswept]]></category>
		<category><![CDATA[Pro Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[web design]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5725</guid>

					<description><![CDATA[<p>If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret &#8211; our purpose and mission haven’t changed; just our brand identity! Let’s be real, though: it&#8217;s not just a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what [...]</p>
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										<content:encoded><![CDATA[<p>If you’ve been following Upswept Creative for some time, you’ve likely noticed things look a bit different these days. Don’t fret &#8211; our purpose and mission haven’t changed; just our brand identity!</p>
<p>Let’s be real, though: it&#8217;s not <i>just</i><span style="font-weight: 400;"> a brand identity. It’s a first impression, an aesthetic, a mood, a visual representation of what we’re about. Making this change is not something we took lightly. Since branding is at the heart of our business, we asked our Creative Director/Benevolent Overlord Sarah Giffrow to give y’all a peek behind the curtain into our rebranding process. </span></p>
<h3>Upswept Creative: What inspired the rebrand? And why now?</h3>
<p><span style="font-weight: 400;"><strong>Sarah: </strong></span><span style="font-weight: 400;">I’m a little embarrassed to admit that this is something I’ve wanted to do for well over a year! I’ve been sitting with the feeling that our brand didn’t quite measure up to the quality of work Upswept has been providing for our clients. We’ve learned so much and worked to refine our skills and processes, and it was time to look at how we’ve changed, and how we can update our brand to better reflect that growth.</span></p>
<p><span style="font-weight: 400;">I think there just wasn’t enough space in my brain to really bring all of these ideas together until now. The stereotype about designers being too busy to work on their own brands or websites is very real! </span></p>
<h3>UC: Walk us through the rebranding process. Where did you start?</h3>
<p><span style="font-weight: 400;"><strong>SG: </strong></span><span style="font-weight: 400;">I started by thinking about what was working well for us, and what we wanted to see more of in our work and our clientele. Our values and overall mission were still on-point&#8211;the change and growth was more about who we want to design for. We’ve also worked on our brand voice and website copy within the last year. So, after looking at all of the various pieces, I knew it was the visual design that needed the most attention.</span></p>
<p><span style="font-weight: 400;">As far as visual design, the logo is where we like to start with our brand projects for clients, and it was the piece that really kick-started our own rebrand, too. I wanted to keep some aspects familiar&#8211;such as the teal color&#8211;but I definitely wanted the new logo to look cleaner and less literal.</span></p>
<h3>UC: What was the most surprising part of the process? How about the most challenging (if you can pick just one part!)?</h3>
<p><span style="font-weight: 400;"><strong>SG:</strong> The biggest challenge might have been keeping the finished logo under wraps for over two months! Our whole team was excited about it, and it was tempting to just blast it out everywhere, but we also knew we had to do this rebrand right. It was definitely worth taking the time to update our entire visual presence, which meant everything from our website to business cards to proposal templates. But, it did take a lot of patience!</span></p>
<h3>UC: What advice would you give someone looking to rebrand or refresh their brand identity?</h3>
<p><span style="font-weight: 400;"><strong>SG: </strong></span><span style="font-weight: 400;">Always,</span><i><span style="font-weight: 400;"> always</span></i><span style="font-weight: 400;"> start with your values. Businesses grow and change, and things are going to look different after 5, 10, or 20 years. And, well, what we want out of our work is also going to change, because that’s part of being a human being. </span></p>
<p><span style="font-weight: 400;">Does the mission you came up with when you started your business still make sense now? Does your visual presence reflect the nature and quality of the work you want to be doing? Looking at how far you’ve come, and where you want to go next, makes a powerful foundation for your brand decisions.</span></p>
<p><span style="font-weight: 400;">And, give yourself time and space. You’ll need time to do the work, and to really think about the hard questions, so plan for that. Block it out on your calendar, set aside that time, and make that commitment to yourself. </span><span style="font-weight: 400;">You’ll also need to show yourself some kindness, because a change like this can be intimidating! It’s okay to take time to adjust to your new brand and the new way of thinking that often comes with it&#8211;as long as you make sure to <i>plan</i> for it.</span></p>
<p>&#8212;</p>
<p><strong>If our story resonates with you, but you’re not sure how best to start your rebranding process, we&#8217;ve got your back.</strong> We can help you <a href="https://www.upsweptcreative.com/brand-strategy-session/">make a plan for your business brand with a Two-Hour Strategy Session</a>, if you&#8217;re just dipping your toe in the water. Or, <a href="https://www.upsweptcreative.com/branding-your-business-portland/">book a consultation with us</a>, and you&#8217;ll get a taste of how we can handle everything from top to bottom.</p>The post <a href="https://www.upsweptcreative.com/2019/the-story-behind-the-rebrand/">The Story Behind The Rebrand</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Reflect + Refine: How We Wrote Better Creative Proposals in 2018</title>
		<link>https://www.upsweptcreative.com/2018/write-better-creative-proposals/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Fri, 07 Dec 2018 00:02:09 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life at Upswept]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5649</guid>

					<description><![CDATA[<p>As one indicator of success, we zoomed in on our creative proposals. In 2017, we had an acceptance rate that we felt pretty good about. But, end-of-year goal setting isn’t about maintaining the status quo, and we wanted to put some of the same problem-solving tools that we use on client projects to work internally. [...]</p>
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The post <a href="https://www.upsweptcreative.com/2018/write-better-creative-proposals/">Reflect + Refine: How We Wrote Better Creative Proposals in 2018</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">As one indicator of success, we zoomed in on our creative proposals. In 2017, we had an acceptance rate that we felt pretty good about. But, end-of-year goal setting isn’t about maintaining the status quo, and we wanted to put some of the same problem-solving tools that we use on client projects to work internally. So we wondered, </span><i><span style="font-weight: 400;">what would it take to push that acceptance rate even higher?</span></i><span style="font-weight: 400;"> We made it our goal to have 25% more accepted proposals in 2018, and then took a deep dive into how our processes could better support that goal.</span></p>
<h3><span style="font-weight: 400;">Process Improvement Process</span></h3>
<ol>
<li style="list-style-type: none;">
<ol>
<li><b>Reality Check!</b><span style="font-weight: 400;"> We asked ourselves: </span><i><span style="font-weight: 400;">What’s going on here now?</span></i> <i><span style="font-weight: 400;">What’s working well?</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">What parts are sticky? </span></i><span style="font-weight: 400;">We didn’t have any significant complaints with the proposal process, but saw that a fair number of those who didn’t sign with us opted out on the basis of budget alone. We also knew we wanted to feel more in control of the process once we shared proposals with prospective clients, rather than being at the mercy of others to give us an answer — or not.</span></li>
<li><b>Define Success.</b><span style="font-weight: 400;"> It was important to note that we wanted more than to just increase our acceptance rate — our focus was also on meeting and signing more of the type of clients we want to work with, and who want to work with us. We also wanted a more efficient process overall, and one that was well-defined and consistently repeatable for all team members, current and future.</span></li>
<li><b>Identify Opportunities to Refine Thoughtfully. </b><span style="font-weight: 400;">Once we identified pain points and visualized our desired results, it was time to make a plan!  In addition to researching how other businesses handle initial consultations and proposals, we talked about what changes seemed appealing to make, what we could implement with relative ease, and how we thought those changes could impact the process and outcome. Having an open discussion helped us make the changes that served both our clients </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> our own core values.</span></li>
<li><b>Run the Experiment. <span style="font-weight: 400;">With an updated workflow in place that touched the entire proposal lifecycle, we tried it out, and logged data on each proposal we created and shared with potential clients.</span></b></li>
<li><strong>Iterate + Progress. </strong>Now that the proposal lifecycle felt more like a <i>practice</i> rather than an inflexible series of steps, we continued to refine our language, and took a more customized approach to the process for each client within the new framework.</li>
</ol>
</li>
</ol>
<p style="display: inline !important;"><span style="font-weight: 400;"><img fetchpriority="high" decoding="async" class="alignleft wp-image-5653 size-medium" src="https://www.upsweptcreative.com/wp-content/uploads/2018/12/master-plan-upswept-creative-300x200.jpg" alt="write more effective creative proposals" width="300" height="200" srcset="https://www.upsweptcreative.com/wp-content/uploads/2018/12/master-plan-upswept-creative-300x200.jpg 300w, https://www.upsweptcreative.com/wp-content/uploads/2018/12/master-plan-upswept-creative-768x513.jpg 768w, https://www.upsweptcreative.com/wp-content/uploads/2018/12/master-plan-upswept-creative.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></span></p>
<h2><span style="font-weight: 400;">The Fruits of Our Labors</span></h2>
<p><span style="font-weight: 400;">Our new iterative strategy helped us provide more personalized communication and make deeper connections, which both felt good and helped reach our goal. In 2018, Team Upswept wrote fewer total proposals, but those proposals were overwhelmingly for all-good-fit prospective clients. Our project proposals were also more information-rich, visually-appealing and user-friendly.  Best of all, our acceptance rate increased by over 75%, smashing our original goal of 25%. This feels like an appropriate moment to toot our own horns just a little. <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f389.png" alt="🎉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> </span></p>
<h2><span style="font-weight: 400;">2019, Coming At You!</span></h2>
<p><span style="font-weight: 400;">Team Upswept is committed to solving problems and making things better — that means using an adaptive approach and continual refinement, not only in welcoming and working with new client partners, but also in our internal ops as well. With Anna’s arrival as our new Online Marketing Maven, we’re energized at the prospect of applying our Process Improvement Process to our social media and e-mail marketing services in 2019!</span></p>
<p><span style="font-weight: 400;">What are some of your business goals for 2019? We’d love to help you reach them with smart, beautiful design. There’s still time to get on our calendar for next year, so give us a shout!</span></p>
<p><a class="button" title="Contact Upswept Creative about your website design" href="https://www.upsweptcreative.com/contact/">Contact Us »</a></p>The post <a href="https://www.upsweptcreative.com/2018/write-better-creative-proposals/">Reflect + Refine: How We Wrote Better Creative Proposals in 2018</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Be Our Next Social Media Maven!</title>
		<link>https://www.upsweptcreative.com/2018/be-our-next-social-media-maven/</link>
		
		<dc:creator><![CDATA[Sarah Giffrow]]></dc:creator>
		<pubDate>Tue, 02 Oct 2018 18:08:50 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life at Upswept]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5553</guid>

					<description><![CDATA[<p>UPDATE: this position is now closed as of Oct 26th, 2018! Thank you for your interest! We&#8217;re seeking someone who&#8217;s interested in social media management for small-to-medium-sized businesses. It&#8217;s currently a part-time, ongoing role, but it&#8217;s growing into a larger time commitment–-the more you bring to the role, the better it is for both of [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.upsweptcreative.com/2018/be-our-next-social-media-maven/">Read More...</a></p>
The post <a href="https://www.upsweptcreative.com/2018/be-our-next-social-media-maven/">Be Our Next Social Media Maven!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<h2>UPDATE: this position is now closed as of Oct 26th, 2018! Thank you for your interest!</h2>
<p><b>We&#8217;re seeking someone who&#8217;s interested in social media management for small-to-medium-sized businesses.</b> It&#8217;s currently a part-time, ongoing role, but it&#8217;s growing into a larger time commitment–-the more you bring to the role, the better it is for both of us!</p>
<h2>we&#8217;d be a great fit for each other if&#8230;</h2>
<ul>
<li>you&#8217;re interested in creating engaging content that helps independent businesses grow and prosper</li>
<li>you understand the importance of brand voice and feel comfortable bringing it into social media</li>
<li>you&#8217;re comfy with analytics data and hashtag research, and use data to make smart choices for your clients&#8217; social media feeds</li>
<li>you know how to advise, communicate with, and collaborate with entrepreneurs who want to take an active role in their social media presence</li>
<li>you&#8217;re laid-back and maybe even a little geeky, but always on top of important details</li>
<li><i>BONUS:</i> if you have skills and experience in graphic design or video production, that can help us open doors for you to put these skills to work for our clients!</li>
</ul>
<h2>a taste of the things you’d be doing:</h2>
<ul>
<li>Collaborating with clients to design and implement social media strategy that fits their business goals</li>
<li>Create, edit, publish and share engaging content (e.g. original text, photos, videos and news)</li>
<li>Setting clear expectations and goals, and reporting on analytics data to show progress</li>
<li>Make sure social media accounts&#8217; design looks top-notch (e.g. Facebook timeline cover, profile pictures and blog layout)&lt;/&gt;</li>
<li>Recommending and implementing new features to boost brand awareness, such as promotions, boosted posts, etc.</li>
<li>Staying in-the-know with technologies and trends in social media, design tools and applications</li>
<li>Contributing to our blog presence — <i>if you have opinions about design, marketing, and creative, we’d love to have you share them!</i></li>
</ul>
<p>We&#8217;d like you to be able to commit approximately 20 hours per week to the position to start&#8211;hours may vary depending on client needs. You&#8217;ll need to come to the studio for client meetings, so if you have a flexible schedule, that would be ideal! Outside of face-to-face meetings, this position is flexible, and much of the work can be done from your home or your favorite coffee shop, if you like. A fast internet connection is a must, however!</p>
<p>We believe strongly in working with local talent, and we want to grow and create opportunities in our own super-gifted Portland-y garden. With that in mind, <b>we are </b><b><i>only</i></b><b> interested in candidates based in the Portland Metro area.</b></p>
<p>We&#8217;re a small-but-fierce company, and we have a lot of experience producing solid work, but our process is always evolving and improving. You&#8217;ll have the support of our Creative Director and Project Manager for whatever you need&#8211;talking through ideas, scheduling meetings, onboarding clients, and so forth. But, we recognize that you&#8217;re the expert in social, and we welcome any wisdom and ideas that you can bring to the table.</p>
<p>If you’re a good listener and communicator, and this sounds like something you could grow into, let’s talk about it! Or, if you can think of a trusted human who’d be a good fit, we’d love to hear from them, too.</p>
<p>Rate is $18-25/hr, depending on experience.</p>
<h2>This position is now closed as of Oct 26th, 2018! Thank you for your interest!</h2>The post <a href="https://www.upsweptcreative.com/2018/be-our-next-social-media-maven/">Be Our Next Social Media Maven!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Communication is Collaboration</title>
		<link>https://www.upsweptcreative.com/2018/communication-is-collaboration/</link>
		
		<dc:creator><![CDATA[Josselyn Haldeman]]></dc:creator>
		<pubDate>Mon, 06 Aug 2018 22:42:26 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life at Upswept]]></category>
		<category><![CDATA[Pro Tips]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5515</guid>

					<description><![CDATA[<p>Last month one of our team members moved out of Portland, all the way to another state! Social Media Maven Josselyn Haldeman now calls Olympia, Washington home. We couldn’t be happier for her, but working remotely can present unique challenges. As a company, we value the personal connection and efficient brainstorming that can come with [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.upsweptcreative.com/2018/communication-is-collaboration/">Read More...</a></p>
The post <a href="https://www.upsweptcreative.com/2018/communication-is-collaboration/">Communication is Collaboration</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p>Last month one of our team members moved out of Portland, all the way to another state! <a href="https://www.upsweptcreative.com/social-media-management-marketing-services-portland/">Social Media Maven Josselyn Haldeman</a> now calls Olympia, Washington home. We couldn’t be happier for her, but working remotely can present unique challenges.</p>
<p>As a company, we value the personal connection and efficient brainstorming that can come with in-person meetings. It’s one of the reasons that we make an effort to have initial consultations with new clients before we even write their project proposals. In a typical week, though, we may not see each other’s radiant faces in person. We’re busy making marketing magic at Upswept HQ, in coffee shops and home offices, or anywhere we find ourselves with a speedy internet connection and a job to do.</p>
<p>We felt confident we could meet these remote working challenges head-on, mostly due to our <b>strong communication</b>. To that end, we’re continually refining our process of internal communication. We use a handful of tools to help keep us all connected and knowledgeable about the work.</p>
<h2>TOOLS OF THE TRADE</h2>
<p>If you’re looking for a task management system, we’re big fans of <a href="https://freedcamp.com/">Freedcamp</a>. <a href="https://slack.com/">Slack </a>is great for multi-channel workplace chatter. <a href="https://zoom.us/">Zoom Communications</a> allows us to make eye contact over any distance, and share the documents we’re working on as easily as passing them across a table. We’re also big fans of the Google suite of apps that allow us to collaborate directly all in the same document. With all of these tools at our disposal, long-distance collaboration becomes much easier. Not to say that there hasn’t been a learning curve.</p>
<p>The best way for a team to use a tool or service effectively is to, well, use it! You’ll never know if the tool is right for your team if you don’t get everyone on board. On Team Upswept, we talk a lot about different protocols for setting up tasks and refining processes. This helps us all stay on the same page for how the service is meant to be used, and thus helps us use it more effectively.</p>
<p>&nbsp;</p>
<p>We know that we can continue to collaborate with Josselyn because we already have an effective system of communication in place. Across town or across state lines, not a lot has to change. We credit the success of our communication plan first to a <b>common dedication to openly collaborating and operating as a team</b>. This is <a href="https://www.upsweptcreative.com/your-brand-architecture/">one of our core philosophies</a>, both in working with each other and with our clients. So if you’re looking for more than an impersonal client/firm relationship, reach out to us and let’s get collaborating!</p>The post <a href="https://www.upsweptcreative.com/2018/communication-is-collaboration/">Communication is Collaboration</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Meet Josselyn Haldeman, Our Social Media Maven!</title>
		<link>https://www.upsweptcreative.com/2017/meet-josselyn-haldeman-our-social-media-maven/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Thu, 26 Oct 2017 18:12:17 +0000</pubDate>
				<category><![CDATA[Life at Upswept]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5215</guid>

					<description><![CDATA[<p>Josselyn Haldeman is Upswept Creative’s in-house Social Media Maven, an expert in taking advantage of the internet’s social spaces, using them to increase brand awareness, drive traffic to stores and websites, and share an organization’s stories to connect with the internet on a personal level. What do you enjoy about working in social media? J: [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.upsweptcreative.com/2017/meet-josselyn-haldeman-our-social-media-maven/">Read More...</a></p>
The post <a href="https://www.upsweptcreative.com/2017/meet-josselyn-haldeman-our-social-media-maven/">Meet Josselyn Haldeman, Our Social Media Maven!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Josselyn Haldeman is Upswept Creative’s in-house Social Media Maven, an expert in taking advantage of the internet’s social spaces, using them to increase brand awareness, drive traffic to stores and websites, and share an organization’s stories to connect with the internet on a personal level.</span></p>
<h4>What do you enjoy about working in social media?</h4>
<p><span style="font-weight: 400;">J: My approach to social media marketing allows me to marry two of my passions: statistics and creative writing. There is a lot of creativity in building a social media presence — the tone, intended message, length, vocabulary — are all important. But to determine if those aspects are </span><i><span style="font-weight: 400;">actually</span></i><span style="font-weight: 400;"> communicating your message, or if the message is even accomplishing your business goals, that’s where I use statistics and my analytic side.</span></p>
<p><figure id="attachment_5217" aria-describedby="caption-attachment-5217" style="width: 400px" class="wp-caption alignleft"><img decoding="async" class="wp-image-5217" src="https://www.upsweptcreative.com/wp-content/uploads/2017/10/SLG_1644_web-300x200.jpg" alt="Social media, marketing, branding Portland" width="400" height="267" srcset="https://www.upsweptcreative.com/wp-content/uploads/2017/10/SLG_1644_web-300x200.jpg 300w, https://www.upsweptcreative.com/wp-content/uploads/2017/10/SLG_1644_web-768x512.jpg 768w, https://www.upsweptcreative.com/wp-content/uploads/2017/10/SLG_1644_web.jpg 1000w" sizes="(max-width: 400px) 100vw, 400px" /><figcaption id="caption-attachment-5217" class="wp-caption-text">Josselyn making the socials work for you, at Upswept HQ.</figcaption></figure></p>
<h4>How did you get started in professional social media management?</h4>
<p><span style="font-weight: 400;">J: I moved to New York City in my early 20s to work with a medical genomics startup company in a sales capacity. Eventually, my role grew to a more Business Development position. Because the company was new, they needed a social media presence, so I took the initiative and started their Facebook and Twitter presences, as well as a medical genomics educational blog.</span></p>
<p><span style="font-weight: 400;">After I moved back to Portland, I took on clients as a freelance social media manager. I had learned so much about social media marketing in NYC, and it was my favorite aspect of my job there, that I wanted to continue in the field.</span></p>
<h4>When Team Upswept works with clients, we focus on telling authentic brand stories as a marketing approach — what are your thoughts on remaining authentic in social media?</h4>
<p><span style="font-weight: 400;">J: Social media gives a business such a unique opportunity to interact with customers and potential customers directly. It’s so important to strike a tone that is authentic to the core of the business. I strive to, even in more advertising-centric campaigns, <strong>communicate like a human being</strong>. I’m not just some intern who’s just getting content on the page; I really do care about what gets put up, and how I respond to messages and comments.</span></p>
<h4>How do you find an authentic voice to represent a client’s organization?</h4>
<p><span style="font-weight: 400;">J: A big part of finding that authentic voice, for me, is <strong>taking the time to build a strong relationship with my clients</strong>. Why did they start their business? How is your business different from competitors? What is the story of your brand? At the core of every social media campaign is a kind of story that communicates all of those things and more. It’s only possible for me to tell that story if I feel like I truly understand the client and their business.</span></p>
<h4>What’s a thing you enjoy in life that is not this?</h4>
<p><span style="font-weight: 400;">J: When I’m not working, I’m usually reading, writing, or performing poetry. Portland’s local poetry scene is so inviting and good that it’s hard for me to stay away! I’m in the editing stages of my second chapbook, slated to be released this winter.</span></p>
<p style="text-align: center;"><span style="font-weight: 400;">* * *</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">Josselyn is fantastic at what she does, running Upswept’s social media presence, as well as human-focused, data-driven campaigns for some of our clients. Whether you want to hand over the keys to your Facebook account and never look back, or you just need an expert to create a custom plan to make the social machine do your bidding, Josselyn and Team Upswept are here to help tap into your authentic brand voice, and extend your reach on the internet. Ready to talk about it? Get in touch </span><a href="https://www.upsweptcreative.com/branding-your-business-portland/"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">!</span></p>The post <a href="https://www.upsweptcreative.com/2017/meet-josselyn-haldeman-our-social-media-maven/">Meet Josselyn Haldeman, Our Social Media Maven!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Meet Sarah Giffrow, our fearless Creative Director and Benevolent Overlord!</title>
		<link>https://www.upsweptcreative.com/2017/meet-sarah-giffrow/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Thu, 25 May 2017 16:00:33 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life at Upswept]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5054</guid>

					<description><![CDATA[<p>Sarah steers the ship at Upswept Creative, deftly serving up smart branding solutions and building beautiful, usable websites that make sense and look awesome. Sarah created her first webpage more than two decades ago, when she taught herself HTML to stave off boredom over a summer in high school. In college, she ditched her journalism [...]</p>
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The post <a href="https://www.upsweptcreative.com/2017/meet-sarah-giffrow/">Meet Sarah Giffrow, our fearless Creative Director and Benevolent Overlord!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<h4><span style="font-weight: 400;">Sarah steers the ship at Upswept Creative, deftly serving up smart branding</span><span style="font-weight: 400;"> solutions</span><span style="font-weight: 400;"> and building beautiful, usable websites that make sense and look awesome. </span></h4>
<p><span style="font-weight: 400;"><img decoding="async" class="alignleft wp-image-4303 size-medium" src="https://www.upsweptcreative.com/wp-content/uploads/2013/10/SLG_9524-Edit_web-300x300.jpg" alt="Sarah Giffrow Headshot" width="300" height="300" />Sarah created her first webpage more than two decades ago, when she taught herself HTML to stave off boredom over a summer in high school. In college, she ditched her journalism major and decided to make a go of it in the then-fledgling industry of web design.</span></p>
<p><span style="font-weight: 400;">Before launching her own creative studio more than five years ago, Sarah was doing web design and management in the non-profit / education sector, and side-hustling in wedding and portrait photography. Motivated by a desire to explore different avenues for her creative skills, solve new problems, and feel more connected to clients, she decided to go out on her own, giving rise to Upswept Creative and, indirectly, this blog post you’re reading</span><i><span style="font-weight: 400;"> right now</span></i><span style="font-weight: 400;">. </span></p>
<h3><span style="font-weight: 400;">Creative Convergence</span></h3>
<p><span style="font-weight: 400;">Driving her own creative endeavor allowed Sarah more time to get to know local creators and business owners. She observed gaps in their marketing and online presences, and began to figure out ways to help them.  </span></p>
<p><b>“Getting to see their work close-up and experience it in-person, I knew how skilled and passionate they were, and I wanted to help them show that to others, and get the kind of die-hard fans they deserved.”</b></p>
<p><span style="font-weight: 400;">That connection to the vibrant independent business community remains a priority in Upswept’s work as we expand our service offerings and grow our team. On her hopes for the future of Upswept, Sarah says, “I&#8217;d love for us to really become known as a resource for independent businesses, so we can </span><b>keep</b> <b>helping people grow their passions into their livelihoods</b><span style="font-weight: 400;">.”</span></p>
<h3><span style="font-weight: 400;">Being Yourself</span></h3>
<p><span style="font-weight: 400;">Sarah has faced many of the challenges typical of creative work, and lessons learned along the way inform her strategies to help clients better, particularly in figuring out how to differentiate herself in the local market bursting of talented competition.</span></p>
<p><span style="font-weight: 400;">To attain success, Sarah says, you must </span><b>“understand deeply what sets you apart in your industry. Communicating that authentic expression of who you are and what you do in a clear way is critical.” </b></p>
<p><span style="font-weight: 400;">Though thriving in such a lively market can be tough, Upswept Creative wouldn’t be the same studio if it existed in a different city. One of the values Sarah identifies with in the Portland creative community is a “deeply-held belief that, if the service or the product doesn&#8217;t already exist, we can create it! We [Portlanders] place a lot of value on supporting businesses with local roots, and we aren&#8217;t afraid to try something that hasn&#8217;t been done before.”  </span></p>
<h3><span style="font-weight: 400;">Beyond Work</span></h3>
<p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="alignright wp-image-5058" src="https://www.upsweptcreative.com/wp-content/uploads/2017/05/13958227_607785499382258_5786772277819555634_o-1024x683.jpg" alt="Sarah on Skates!" width="450" height="300" srcset="https://www.upsweptcreative.com/wp-content/uploads/2017/05/13958227_607785499382258_5786772277819555634_o-1024x683.jpg 1024w, https://www.upsweptcreative.com/wp-content/uploads/2017/05/13958227_607785499382258_5786772277819555634_o-300x200.jpg 300w, https://www.upsweptcreative.com/wp-content/uploads/2017/05/13958227_607785499382258_5786772277819555634_o-768x512.jpg 768w, https://www.upsweptcreative.com/wp-content/uploads/2017/05/13958227_607785499382258_5786772277819555634_o.jpg 2048w" sizes="auto, (max-width: 450px) 100vw, 450px" />Outside of work, Sarah spends much of her time involved in roller derby with the Rose City Rollers, as a skater, official, and juniors coach. Sarah loves to bake, much to the enjoyment of anyone who’s attended an event at Upswept HQ, and this year is enrolled in the Google Academy of Organic Gardening.</span></p>
<h3><span style="font-weight: 400;">Your Turn!</span></h3>
<p><span style="font-weight: 400;">Now that you know a little bit more about Upswept’s leadership, we’d love to get to know you better, too. We like to kick off every new project with a get-to-know-you meeting, so we can assess your unique business problems and craft an elegant, beautiful solution just for you!  Get started by</span><a href="https://www.upsweptcreative.com/branding-your-business-portland/"><span style="font-weight: 400;"> scheduling your free clarifying consultation</span></a><span style="font-weight: 400;"> and see what kind of awesome Sarah and rest of Team Upswept has in store for you.</span></p>The post <a href="https://www.upsweptcreative.com/2017/meet-sarah-giffrow/">Meet Sarah Giffrow, our fearless Creative Director and Benevolent Overlord!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>DWP: Good Design Solves Problems</title>
		<link>https://www.upsweptcreative.com/2017/design-week-portland-good-design-solves-problems/</link>
		
		<dc:creator><![CDATA[Josselyn Haldeman]]></dc:creator>
		<pubDate>Thu, 11 May 2017 23:17:48 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Life at Upswept]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design week portland]]></category>
		<category><![CDATA[Problem Solving]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5041</guid>

					<description><![CDATA[<p>On April 28th, Upswept Creative hosted a panel discussion at HQ as part of Design Week Portland. What started as a fun idea tossed to the group in one of our team meetings very quickly evolved into a fully realized, (and totally booked!) event. Creative Director and Benevolent Overlord Sarah had been thinking a lot [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.upsweptcreative.com/2017/design-week-portland-good-design-solves-problems/">Read More...</a></p>
The post <a href="https://www.upsweptcreative.com/2017/design-week-portland-good-design-solves-problems/">DWP: Good Design Solves Problems</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">On April 28th, Upswept Creative hosted a panel discussion at HQ as part of Design Week Portland. What started as a fun idea tossed to the group in one of our team meetings very quickly evolved into a fully realized, (and totally booked!) event. Creative Director and Benevolent Overlord Sarah had been thinking a lot about design, and what makes good design really work. So we assembled a diverse set of design professionals for our panel and happy hour, to help us explore the topic, “</span><i><span style="font-weight: 400;">Good Design Solves Problems.</span></i><span style="font-weight: 400;">”</span></p>
<p><span style="font-weight: 400;">Our hope was to represent perspectives on design from multiple design disciplines, so  panel consisted of Design Scientist and Innovative Strategist Stef Koehler, Architectural Designer Callie Coles, Apparel Designer and Founder of <a href="http://www.hubrisapparel.com/">Hubris Apparel</a> Rita Hudson-Evalt, and Upswept Creative’s very own <a href="https://www.upsweptcreative.com/your-brand-architecture/the-team/#tab_0_0">Sarah Giffrow</a>, who specializes in website design and branding.</span></p>
<h3>THE DISCUSSION</h3>
<p>&nbsp;</p>
<p><figure id="attachment_5043" aria-describedby="caption-attachment-5043" style="width: 416px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="wp-image-5043" src="https://www.upsweptcreative.com/wp-content/uploads/2017/05/DWP1.jpg" alt="Design Week Portland panel" width="416" height="416" srcset="https://www.upsweptcreative.com/wp-content/uploads/2017/05/DWP1.jpg 960w, https://www.upsweptcreative.com/wp-content/uploads/2017/05/DWP1-150x150.jpg 150w, https://www.upsweptcreative.com/wp-content/uploads/2017/05/DWP1-300x300.jpg 300w, https://www.upsweptcreative.com/wp-content/uploads/2017/05/DWP1-768x768.jpg 768w" sizes="auto, (max-width: 416px) 100vw, 416px" /><figcaption id="caption-attachment-5043" class="wp-caption-text">Our wonderful panel, from right to left: Stef Koehler, Rita Hudson-Evalt, Callies Coles, Sarah Griffrow, and the moderator, Josselyn Haldeman.</figcaption></figure></p>
<p><span style="font-weight: 400;">The panel dove right in, addressing the question at hand. How </span><i><span style="font-weight: 400;">does</span></i><span style="font-weight: 400;"> good design solve problems? Kohler spoke on her practice of making the problem bigger, “see all the parts,” she said. “Look at it as a system. Don’t make it simple, complexify it.”</span></p>
<p><span style="font-weight: 400;">A major piece of creating beautiful, problem-solving design is finding out exactly what a client’s problems are&#8211;and that can often be tricky. The panel agreed that most clients don’t have the language to communicate exactly what they want, and that means it’s a designer’s job to pull it out of them. “The client may not know what the problem is. Get ahead of the problem&#8230;Make the dress that lets them feel like themselves,” said Hudson-Evalt.</span></p>
<p><span style="font-weight: 400;">Sarah chimed in with an approach all of the panelists could agree with: communicate with your client. “Have a conversation. Engage with the client to pull answers out.”</span></p>
<p><span style="font-weight: 400;">As an architectural designer, Coles described how she will go into a space to observe how people use it. When do people start looking confused? Where do they look for direction? “[There is] no substitute for observing what people do real space,” said Coles.</span></p>
<p><span style="font-weight: 400;">“[Create a] balance between ‘brand’ and what the user actually wants to get to. First impressions- big photos, catchy phrases- can get in the way of finding the pie or buying the shoes. What is the interaction the end-user wants?” said Giffrow.</span></p>
<p><figure id="attachment_5049" aria-describedby="caption-attachment-5049" style="width: 300px" class="wp-caption alignright"><img loading="lazy" decoding="async" class="wp-image-5049 size-medium" src="https://www.upsweptcreative.com/wp-content/uploads/2017/05/Screenshot-2017-05-11-at-4.14.57-PM-300x300.png" alt="Design Week Portland nametags" width="300" height="300" srcset="https://www.upsweptcreative.com/wp-content/uploads/2017/05/Screenshot-2017-05-11-at-4.14.57-PM-300x300.png 300w, https://www.upsweptcreative.com/wp-content/uploads/2017/05/Screenshot-2017-05-11-at-4.14.57-PM-150x150.png 150w, https://www.upsweptcreative.com/wp-content/uploads/2017/05/Screenshot-2017-05-11-at-4.14.57-PM.png 601w" sizes="auto, (max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-5049" class="wp-caption-text">Professional name tags. So fancy!</figcaption></figure></p>
<p><span style="font-weight: 400;">This touched on a major theme of the evening, empathy. To get inside the end user’s head, a designer has to be empathetic to that experience. Hudson-Evalt suggested, “Talk to people constantly, what they need from the dress/what they want. Realizing themselves in the mirror.”</span></p>
<h3>UNTIL NEXT TIME</h3>
<p><span style="font-weight: 400;">Team Upswept Creative had such a blast putting on the event, and we hope everybody who came out enjoyed themselves, too. Thank you to all of the panelists, Design Week Portland, and our lovely audience for braving the heat to make it out to our little event.</span></p>The post <a href="https://www.upsweptcreative.com/2017/design-week-portland-good-design-solves-problems/">DWP: Good Design Solves Problems</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Are You Our Next Project Manager Extraordinaire?</title>
		<link>https://www.upsweptcreative.com/2016/next-project-manager-extraordinaire/</link>
		
		<dc:creator><![CDATA[Jessica Burchett]]></dc:creator>
		<pubDate>Thu, 13 Oct 2016 18:50:37 +0000</pubDate>
				<category><![CDATA[Life at Upswept]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=4568</guid>

					<description><![CDATA[<p>NOTE: Applications for this position are now CLOSED! Thank you for your interest! We’re hiring! We&#8217;re seeking someone who’s interested in project management for the creative industry, particularly in the area of branding and web design. It’s currently a part-time role, but it’s growing into a larger time commitment–the more you bring to the role, the [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.upsweptcreative.com/2016/next-project-manager-extraordinaire/">Read More...</a></p>
The post <a href="https://www.upsweptcreative.com/2016/next-project-manager-extraordinaire/">Are You Our Next Project Manager Extraordinaire?</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<h3>NOTE: Applications for this position are now CLOSED! Thank you for your interest!</h3>
<p><a href="https://www.upsweptcreative.com/wp-content/uploads/2016/09/SLG_0191-Edit_web.jpg"><img loading="lazy" decoding="async" class="size-medium wp-image-4557 alignright" src="https://www.upsweptcreative.com/wp-content/uploads/2016/09/SLG_0191-Edit_web-300x200.jpg" alt="Professional organizing photos" width="300" height="200" /></a></p>
<p>We’re hiring! <strong>We&#8217;re seeking someone who’s interested in project management for the creative industry, particularly in the area of branding and web design.</strong> It’s currently a part-time role, but it’s growing into a larger time commitment–the more you bring to the role, the better it is for both of us!</p>
<h2>We&#8217;d be a great fit for each other if&#8230;</h2>
<ul>
<li>you&#8217;re interested in helping create purpose-driven design that helps independent businesses grow and prosper</li>
<li>you know how to communicate high-level design and tech concepts in a way that&#8217;s easy for regular people to understand</li>
<li>you&#8217;re inquisitive and ready to connect with clients and learn about what drives them, and what makes their work special</li>
<li>you&#8217;re laid-back and maybe even a little geeky, but always on top of important details</li>
<li><strong>Bonus:</strong> if you have skills and experience in design or web development, we&#8217;d love to give you opportunities to get involved with design/production for our clients!</li>
<li><strong>Also a plus: </strong>you have interest in helping us develop workbooks and online courses centered around branding and web design</li>
</ul>
<h2>A taste of the things you’d be doing:</h2>
<ul>
<li>Communicating with clients and keeping them informed and happy — <em>strong written and verbal communication skills are a must, as is experience working with Gmail, Google Calendar, Google Docs and/or Microsoft Office.</em></li>
<li>Gathering and sharing info and assets between clients and our team</li>
<li>Setting clear expectations and keeping clients on track</li>
<li>Task management — <em>experience with Freedcamp, Basecamp, or similar is a plus!</em></li>
<li>Helping to facilitate client consultations and face-to-face meetings</li>
<li>Writing, editing and creating proposals for new clients</li>
<li>Building the right team for our clients, by choosing and managing the right talent for our larger design and development projects</li>
<li>Helping our clients get comfy with the WordPress Dashboard and facilitating in-person trainings when needed.</li>
<li>Scheduling, photoshoot coordination, and other administrative tasks; keeping calendars up to date, invoicing and receiving payments — <em>Quickbooks experience is a plus!</em></li>
<li>Contributing to our blog and/or social media presence — <em>if you have opinions about design, marketing, and creative, we’d love to have you share them!</em></li>
</ul>
<p>We’d like you to be able to commit approximately 1 hour Monday-Friday mornings to the position. Your work hours may vary a bit from week to week, but you can generally expect to work at least eight to ten hours in a typical week. You’ll need to come to the studio for client meetings, so if you have a flexible schedule, that would be ideal! Outside of face-to-face meetings, this position is flexible, and much of the work can be done from your home or your favorite coffee shop, if you like. A fast internet connection is a must, however!</p>
<p>We believe strongly in working with local talent, and we want to grow and create opportunities in our own super-gifted Portland-y garden. With that in mind, <strong>we are <em>only</em> interested in candidates based in the Portland Metro area.</strong></p>
<p>We’re a young company, and we have a lot of experience producing solid work, but our process is always evolving and improving. We welcome any wisdom/ideas that you can bring to the table.</p>
<p>So, if you’re a good listener and communicator, and this sounds like something you could grow into, let’s talk about it! Or, if you can think of a trusted human who’d be a good fit, we’d love to hear from them, too.</p>
<p>Rate is $18-25/hr, depending on experience.</p>
<h2>How to apply:</h2>
<ul>
<li>E-mail us at <em>ask (at) upsweptcreative (dot) com</em> and tell us why you’re awesome!</li>
<li>Include your resume and any professional references you may have.</li>
<li>Use the subject line: “<em>I’m a Project Management Bad-Ass!” </em>when you e-mail us.</li>
</ul>
<h3>Please be sure to apply by Friday, October 28th. Thank you!</h3>The post <a href="https://www.upsweptcreative.com/2016/next-project-manager-extraordinaire/">Are You Our Next Project Manager Extraordinaire?</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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