Still, in the interest of investigating, I made the change for one of our clients and started sharing external links in the comment section instead. Then, I included a call-to-action in the post description to send folks to the comments to get the link. 

Was this a good idea? Maybe, maybe not.

Does a link in the comments really help with LinkedIn engagement?

I was skeptical that this change would be a positive one. To me, it felt like it would just be another barrier to getting folks to click a link they may only be mildly interested in anyway. Would this practice really increase engagement?

After two months of including links in the comments, rather than the post description, here’s what happened:

1. Our client’s engagement rate actually went up! 
   
2. Their link clicks remained stable and/or decreased slightly – no significant change was seen, though. 

There are other variables that could account for higher engagement, however. Engagement could have gone up due to an unusually popular post, for example. So, I gave it more time.

Another two months passed, and our client’s engagement rate continued to increase! …but link clicks continued to slowly fall. 

What does engagement on LinkedIn get you?

When you have a healthy engagement rate on any social platform – which can often be as low as 2-5%, depending on the size of your audience – this typically gains you visibility. When a post gets more engagement, the algorithm is more likely to show it to a wider audience. 

Don’t get too caught up in on-platform metrics, though: above all, being active on social media platforms should feed our goals!… which almost always means getting your audience to leave the social platform, by clicking on one of your links. 

In other words, if your link clickthrough rate is dropping, that means fewer people are clicking through to actually buy from you.

Where should we put our links on LinkedIn? It depends.

If you want to drive folks towards your website, your email list, your webinar, you might as well put that link in the main text of your post. If someone has to make an extra click to access your link, they’re simply less likely to do it.

Website best practices support that, too: one of the guiding principles in website strategy is to make the most sought-after items accessible with as few clicks as possible. This doesn’t mean dumping everything on the homepage… but it does mean removing unnecessary steps. So, when you’re on LinkedIn, you’ll want to remove that unnecessary step, too.

If you’re specifically looking to reach new people, however, you may want to keep links out of the main text of your post, and go for that higher engagement rate. If you have a well-rounded social media strategy, you’ll be doing a bit of both: some posts will be designed for audience growth, and others will be intended to get those clickthroughs.

In short: if you want someone to click on a thing, make it as easy as possible for them to do so.

Are you at your wit’s end with the “fun” quirks of social media?

The Social Shift is here to guide you through building an approach that fits your business and your capacity. Learn more and get started.

Our businesses give us a platform to seed and amplify radical ideas on social media. That can be pretty exciting, but it can also feel scary to put yourself out there in that way. 

We’ve searched our feelings and analyzed our bounty of client data, and compiled some engaging content prompts with a social justice bent to seed your thinking:

1) A bold statement that advocates for change within your industry or community: a lot of us started our own businesses after working in corporate, and experiencing firsthand exactly how much the cultures of patriarchy, racism, and ableism hurt all of us. Say it out loud, and spark that conversation.

2) Cultural observances that matter to you: dates like Juneteenth, Pride Month, Trans Day of Visibility, Women’s History Month, Black History Month, Latinx Heritage Month, and AANHPI month give us great opportunities to uplift strategically undervalued populations, and talk about creating a more just world.

3) Book or media recommendations: share your values by telling your audience about books, articles, and even podcasts that explore important societal issues.

4) Businesses that share your values: this could mean talking about a business you partner with, but it can very easily be simply highlighting local businesses you love, especially if they’re Black-, Indigenous-, POC- and/or Queer-owned.

Content like this has consistently felt genuine and rewarding to share, both for us and our clients. They’ve also delivered measurable results, time and again!

Want to learn about other ethical ways to market your business? Join us each week for The Radical Marketer. Or if, after this year’s events, you’re looking to give your online marketing a complete overhaul, check out The Social Shift.

Over the past few months, it seems like online marketing (social media) has been turned upside down. From the latest (infuriating) Meta updates to the TikTok ban, to the possibility of breaking up Google’s search and advertising tools, major changes seem to be hiding around every corner.

For small businesses that rely on these tools to connect with clients, big shifts like this can feel overwhelming. But what’s causing these sudden changes, and how can you prepare for what’s next? Let’s break it down.

Why Are These Big Changes Happening Now?

Government Pressure

Governments around the world have been scrutinizing the tech industry for monopolistic practices and privacy concerns. In the U.S., we’ve been working to break up companies like Google to cultivate more competition in the tech industry. Similarly, TikTok has been banned in other countries like Afghanistan, India, Iran, Kyrgyzstan, Nepal, and Somalia due to “data security concerns” – and the U.S. is following suit. 

Politics

With tech giants like Zuckerberg and Musk getting more involved in questionable politics every day, they’ve zeroed in on social media’s ability to spread information. They’ve made it their mission to silence those speaking up, keep us isolated and in the dark, and prevent us from organizing further.

How Can Small Businesses Roll With the Changes?

1. Diversify Your Online Presence

Don’t put all your eggs in one basket. Do your best to show up on multiple platforms – but remember to put the most focus on where your audience is now or is headed next. 

While you’re at it, you’ll want to re-engage with or start building your email list, and make sure your website and SEO are dialed in, so your small business won’t be entirely reliant on a single external platform. Heck – maybe it’s even time to give Bluesky a go! 

2. Explore Video and Experiment With Trends 

Platforms are prioritizing short-form video, live streaming, and other content trends. If a given trend or format makes sense for your business, giving them a test drive can give you a competitive edge. 

Signs are pointing towards a video-centric social media world, so think about what video content would look like for your small business. (if the thought of video makes you cringe, we have a few tips to make it easier!)

3. Choose Community

Platforms may change, but folks will always value connection and quality content. Build a loyal online community by being genuine, telling your story, and using your unique skills and knowledge to help them through their struggles.

The Gist 

Yes, the digital landscape has been shifting faster lately. But small business owners are no strangers to adapting and being resourceful. You’ll need to mix up your strategies, try out new content formats, and focus on nurturing your audience to navigate the changes ahead effectively. Big changes are inevitable, but the silver lining is that they’re also opportunities to experiment with and nurture new ideas.

Ready to future-proof your online marketing strategy? Let’s start planning for what’s next together.

But what even is social SEO?

Social SEO refers to collectively optimizing your social media profiles and content. The goal is to make your social easier to discover on a given social platform and when using search engines like Google. 

While social media platforms are certainly not search engines (you’re thinking of Pinterest), many have built-in search functionalities. This means that the content you post on social can also rank and be discovered via a Google search, just like copy on your website! 

Social SEO can give you a noticeable boost by getting your content in front of more eyes.

Some First Steps to Give Your Social SEO a Bump:

1. Optimize Your Profiles 

Polish up your Instagram and TikTok bios, select a single profile photo to be featured across all social platforms, write a headline and set up highlights on your Instagram profile. Not sure how to approach it? We’re covering all of this over on Social Media Snack Break–sign up to learn about it!.

2. Be Thoughtful With Your Hashtags 

Use a mix of trending, niche, and branded hashtags to increase the chance of your content being seen. Don’t overdo it though – focus on 5-10 relevant hashtags per post. Otherwise, you might end up looking spammy to the algorithm and your audience.

3. Post Consistently

When you regularly post content that provides real value to folks, they’re much more likely to engage with it! That results in your content being prioritized in social media searches. Note: “regularly” does not necessarily mean daily! Even once per week can work if you do it consistently.

4. Give Your Images and Videos a Description

Use alt-text to give the images in your social content a keyword-rich description. This helps search engines identify what exactly your content is about and include it in relevant searches. 

5. Cross-Promote Content

Share your social media content across different social platforms, websites, and blogs. Cross-promotion can give your SEO a healthy engagement boost and build backlinks that benefit both social SEO and traditional SEO.

My recommendation for busy business owners: Start with small changes, like refining your social profiles with keywords, and build from there. Over time, you’ll see these social SEO strategies start to significantly increase your reach and engagement.

“But wait, I haven’t done email marketing–I don’t even have a list!” you might be saying.

It’s okay. A lead magnet is just what you need to grow your list, get a foothold in email marketing, and grow your business! 

If you’re not sure how to create a lead magnet, or even what one is, we’ve got you covered.

What is a lead magnet?

A lead magnet is a free item or service that you offer in exchange for a visitor’s contact information. 

You’ve likely seen a lead magnet before, in forms like these:

• 15% off your first order from an online shop
• A free trial of a software subscription or service
• A downloadable checklist or guide
• A webinar or other online learning

There are other ways to get creative with your lead magnet, but it can also be really simple, if that’s what feels right for your business.

Why do I need a lead magnet?

Simply put: a lead magnet is the extra incentive your audience needs to sign up for your list! 

The online space gets more crowded by the day, and “Sign up for our newsletter” just isn’t enough to motivate your audience to subscribe anymore. 

By offering your audience a bonus, you’ll motivate them to sign up. For service providers, you’re also giving yourself the opportunity to build trust, and remind them of what you offer, so each person who signs up is more likely to buy from you.

How do I create my own lead magnet?

Okay, so you’re all-in on creating a lead magnet for your business… but how do you get started? There are a few things to keep in mind, as you come up with an idea for yours:

Solve a (small) problem your ideal client has.

A lead magnet should provide some value to your audience, so they feel that they’ve gotten some benefit from signing up for your email list. Whether you offer a discount, a consultation, or a free guide, it should help your ideal client solve a problem they deal with.

Make it short, sweet, and easy to use.

When we say “small problem,” we mean that! You don’t want to give away all of your genius for free–you just want to offer a taste. Then, they’ll be more motivated to book you for deeper work.

Show yourself as the expert you are!

Your lead magnet isn’t just for getting subscribers–it’s there to help you build trust, too. You know so much about what you do for work, and your audience is signing up to get a sample of that. 

Share info and strategies in your lead magnet that show off your expertise, and your audience will remember you as an expert!

Deliver it instantly!

Your lead magnet should give folks that sweet dopamine hit of accomplishment, by delivering your offer right when they sign up! The more you delay on delivery, the less likely they are to engage with it and discover how great you are.

You can set up most email platforms to deliver an email right away when a new subscriber joins, so make sure to take advantage of that.

Feeling lost with creating your own lead magnet?

We offer Lead Magnet Coaching and Creation, to guide you through identifying the slice of genius you want to share and distilling it into an enticing offer that gets folks signing on, and gets delivered in a snap. Find out more about how we can help you attract more clients!

I get it, too–it’s a tool with a lot of potential, if you know what you’re doing! Some of those changes, however? Mmmmaybe aren’t so positive.

I won’t tell you how to live your life  But if you’re going to embrace AI, I do want you to know what you’re getting into.

First, answer this question:

• Will you be writing all of your copy yourself?
• OR, do you want to hand off copywriting entirely?

“I have to write my own copy.”

If you’re writing your own copy, using AI for marketing copy can actually be a helpful time-saver. Got a topic to write about, but find yourself staring at a blinking cursor and feeling stuck? Asking an AI such as ChatGPT to write about that topic can give you a starting point to work from. 

If you go this route, make sure that you: 

1. check the copy for accuracy, because there’s a lot of misinformation out there.
2. make edits to fit the type of marketing (social, email, blog, etc.).
3. revise the copy so it sounds more like you, and less like a robot.

So, if you’re a newer business that doesn’t have a marketing budget yet, it could actually be appropriate to tag that robot for some help. You’ll be putting your own time into your marketing copy anyway, so a time saving measure like this one is a HUGE win for folks like you.

What if I want to hand off my marketing copy?

If you’ve been reading about AI and thinking, “why don’t I just save some budget and use AI for marketing copy across the board? What’s the problem with that?”

I know, you don’t WANT to write your own copy. You’re busy, you don’t like writing, you’d rather be going on a hike or having some oh-so-precious quiet time.

But sorry, friends, here’s the harsh truth: AI is NOT a substitute for good marketing.

“But why not,” you ask? WELL, here are just a few things our robot overlords can’t do:

• AI doesn’t do unique strategy for your business–it just does exactly what you ask it to. A good copywriter or marketer will come up with strategy as part of their content creation.
• Copywriters and marketers check for accuracy. ChatGPT doesn’t have that kind of quality control built-in.
• An AI “learns” by looking at existing copy… which leads to it generating content that sounds just like everyone else in your industry. (womp wommmmp) Copywriters and marketers, on the other hand, know how to create content that stands out.

The long and the short of it is, if you’re big enough to have a marketing budget, you’ll get much more out of your investment by working with a human being. There’s no algorithm for creativity (well, not yet anyway), and it doesn’t pay to cut corners on quality.

What can I do instead?

If handing off all of your content to a copywriter or marketer feels cost-prohibitive right now, consider hiring an editor or a copy coach to support you! Having an expert eye on the content you create will help you learn to create better content faster, and you’ll see better results from your marketing.

Are you looking for support with your online marketing? Get in touch with us! We can help you rework it all–marketing copy included!–or connect you with a trusted copywriting expert.

Want the tips you need to attract more followers, and build a powerful online presence that truly reflects your business? We’ve got ‘em! Let’s get started!

Wait… what’s the difference between an Instagram name, username, and bio?

Great question! Here’s a quick anatomy lesson for your instagram profile.

Instagram user name: Your Instagram user name is your digital identity on the platform. It’s the name you pick when you sign up for an account and what people use to find and tag you in posts and stories. Your username also appears in your profile’s URL. Keep in mind that you only have 30 characters to work with, and no spaces or emojis are allowed. You can change this every few weeks, but if you change it too often, you might confuse your followers or break backlinks to your profile.

Instagram name: Your Instagram name is what appears at the top of your profile, just below your username. It can be your real name, business name, or nickname, and it’s separate from your username. Your name is an essential part of your brand identity on Instagram, and it’s one of the first things people will see when they visit your profile. You can have up to 30 characters, but Instagram may limit how often you can change it. The best part? Your name can contain emojis and special characters, so feel free to get creative!

Instagram bio: Your Instagram bio is like a mini-introduction to your brand or personality, so it’s super important to make it count! Keep it short and sweet – no more than 150 characters – and highlight who you serve, what you do, and any impressive accomplishments. Use emojis to add some personality and emphasize key brand elements or values. And don’t forget to include a call-to-action to your business links – let your followers know how they can take the next step with you!

…so how do I choose the best user name for me?

A few quick tips for choosing your instagram user name:

There are some basics to keep in mind when picking an Instagram user name: 

• keep it simple and memorable. 
• avoid using numbers or special characters that might confuse your audience
• stick to letters and short, catchy names that people can easily remember. 

It’s also a good idea to check if your username is available on other social media platforms, to maintain consistency across all profiles. 

Use keywords related to your niche or industry.

Using keywords in your Instagram user name is a great way to attract the right followers and grow your biz. Suppose you’re a master gardener, using keywords like “seed” or “plant” in your name can increase your visibility to people searching for those topics on social media platforms like Instagram.

But, don’t go overboard! Too many keywords can make your username too complicated. So, keep it short, sweet, and memorable.

Why keyword research is important before you choose your instagram user name

Before you jump into picking a name, let’s talk about why keyword research matters. By finding the right keywords and using them in your username, you’ll be more easily discovered by your ideal audience, leading to more followers and a stronger online presence. Plus, keeping up with popular hashtags and industry trends can give your profile that extra oomph. 

There are some great free tools out there, like Instagram’s search feature or Google Trends, but if you’re looking for more in-depth information, you could check out paid options like Ubersuggest and VidIQ. 

The key is to know your customers and their needs, and make sure your username reflects the solution you’re offering. So, let’s get searching and make your Instagram profile shine!

How to find the right keywords to target

Think of keywords as the secret code people use to find what they’re looking for online. By doing some keyword research and choosing the best ones for your business, you can make it easier for potential customers to find you. 

But here’s the catch: you need to be strategic. Don’t go for those broad and competitive keywords that everyone else is using. Instead, focus on specific keywords that have low competition and high search volume. That way, you’ll stand out from the crowd and attract the right people to your business. 

How to use use keywords in your Instagram user name

Ready to optimize your Instagram username and attract your ideal audience? One simple tip is to use relevant keywords in your username. Try incorporating one or two high-traffic keywords that represent your brand and keep it catchy and easy to remember. For example, if you’re a fitness coach for young women, a username like “FitGirlCoach” or “HealthyHabitsHQ” could be effective. 

In conclusion…

I hope this article has left you feeling inspired and ready to take on the world of social media and SEO! Remember, using keywords strategically can truly make all the difference in getting your business noticed by potential customers.

But, if you’re ready to widen your audience on social media, but you’re feeling overwhelmed at the possibilities, don’t hesitate to reach out to Upswept Creative! We’re here to help and would be thrilled to work with you.

Or, if you’re not quite ready to make the jump to done-for-you management, you can get our bite-sized tips in your inbox every Tuesday with our weekly series, Social Media Snack Break.

Keep shining bright, and go get ’em!

You can follow us on Instagram @upsweptcreative for all of our thoughts about social media for modern entrepreneurs

That kind of energy is huge this time of year, in life and in business. We want to make the most of it, so it’s tempting to do ALL THE THINGS… and yet, you probably don’t have room to do ALL of the things right now, right?

So, if one of your big changes is about a redesign of your website, I’m going to suggest you pump the brakes for a second. (A web designer telling you to slow down with your website? What?!) 

Yes, seriously, because as excited as you might be to dive in, it’s worth your while to do a quick sanity check! There are a few big things to think about that’ll help you decide whether the time is Now or Not.

Is your website actually reaching your goals?

Think about it: if your website is doing the job it’s designed to do, then there might be other parts of your business that need your attention more.

If it’s not bringing you those leads or sales or email newsletter signups, though, then now is the time to fix that!

If you’re thinking, “What do you mean, goals?” then the answer is probably No. That also means you have some thinking to do! 

Before you start to redesign your website, you’ll want to know what results you want to see from it! Even a simple website plan can be a huge help for the web designer you plan to work with.

Does your audience know how to find what they need?

Outside of serving your goals, your website’s job is to give your audience what they want. So ask yourself: can they find it?

If you’re getting constant emails and phone calls with questions that you know your website is supposed to answer, your website likely does need a tune-up.

Or, maybe your website used to be a great fit! …But now it feels more like you’re trying to fit an entire circus’ worth of content into a tiny clown car. If you’ve outgrown what you have, it could be time for something new.

Does your website feel like a maze? Simply sitting down and planning your website can help you and your web designer get a handle on what content needs to be there–and what’s most important.

Does it look appealing to you and the people you want to attract?

I’ll be the first to tell you that even the prettiest, most dynamic website won’t sell a damned thing without appealing and inviting content. 

Even so, I’m not going to tell you that looks don’t matter, because, well, they do. 

Good content does a lot of the heavy lifting on any good website, but it can’t do any lifting if you’re embarrassed to show your website to anyone!

It may be high time to redesign your website if:

• it doesn’t visually align with the look of your other marketing materials
• the design doesn’t appeal to the audience you want to attract (note: the audience you want may not be the same as the audience you’re already getting!)
• the look and feel doesn’t fit with where you want your business to go next.

So, how much do looks matter to you? They could be a good enough reason for a redesign.

If you redesign your website, do you even have time to think about it?

This is a really hard question for small businesses, because we always seem to be busy! Still, even if you hire a professional to redesign your website, it’s still going to take some of your time.

Any good web designer will at least some of your time for things like:

• giving them a sense of what you want your website to look like
• telling them what you want your visitors to do on your website
• giving them feedback about whether things are headed in the right direction
• making sure all of the information that needs to be there is included.

If it’s your busy season, and you don’t even have 5 seconds to reply to your web designer with a thumbs up emoji, you might have to put redesigning your website on hold for a bit.

Do you know you’re too busy now, but want to make sure you don’t put it off? You can book a web design consultation now, and let them know when you’ll be ready to start! Your dream web designer may not even be able to start right away, but even if they are, no creative is ever going to complain about being booked out into the future.

If all of this talk about website goals and content has you reeling, my Simplify + Sell Website Planner is just the thing! Get your own copy, organize your thoughts, and get clear on your goals for the new year.

Every new platform promises that this is the only way you’ll connect with potential customers. This is the only way you’ll build an audience. This is the only way you’ll grow your business.

But is it really? 

Short answer—absolutely not.

While social media is a great way to gain brand awareness and connect with your ideal audience, it’s not always the most effective option for your marketing.

If social media just isn’t working how you hoped it would, Email marketing could be the answer. 

There are around 330 billion emails sent and received every day. 

Over half of the world’s population uses email.

According to marketing studies, 79% of marketers rank email as one of their top three marketing tools. Email is cost-effective no matter how big or small your business is. You can reach hundreds of people with one email, making the return on investment one of the highest across marketing strategies—around $36 for every $1 spent. 

How can email marketing help small businesses?

Lead Generation With an Opt-In

Gaining new leads is a never-ending process for a small business. 

Sure, you can throw all of your marketing efforts at the wall and see what sticks. Or you can target your efforts and only bring in leads that are already interested in your services.

Offering a lead magnet– a relevant freebie that your ideal audience wants or needs– in exchange for their email address pulls in potential customers that are already familiar with the problem you’re solving. 

It’s quality over quantity. Why waste your time pulling in as many people as possible when only a small percentage of them could become clients? It’s better to target your lead generation to those that are in your ideal audience to begin with.

Okay, so you have all of these email addresses. Now what?

Building a Strong Audience Through Email

Thanks to your opt-in, you have a list of people who you know are already interested in your services. 

Now is the time to build relationships with those people. 

Reaching out through email to welcome them into your community is the first step. A short email sequence that welcomes them in, tells them about you, and lets them know what to expect builds trust and credibility. 

Email is the perfect medium for building a direct rapport with your prospects: 

• It’s more personal than social media, and you won’t get buried by a sea of posts or back-burnered by “The Algorithm.” 
• It’s something that almost everyone uses. 
• It’s mobile-friendly.
• The metrics are easy to track, and content is easy to adjust.
• You aren’t limited to a certain number of characters, and you don’t have to find an image to go with every piece of content you write.
• You can reach large numbers of people.

Increasing Brand Awareness with Email Marketing

Once you have a strong relationship with your email list, it’s time to start encouraging people to look at how your services can help them. 

Use an email sequence to let your audience know about your services in a more personal, detailed way. Let them know about new products, sales, features, and success stories. You’re raising brand awareness and promoting your services without paid ads. You’re also driving more traffic to your website as your audience looks for more information. 

An email marketing campaign builds excitement and interest in your services by doling out information a little at a time. You always want to leave them wanting more!

Email Marketing For Customer Engagement

Email marketing is a great way to engage with your audience directly. 

Invite them to reply to your emails with feedback, questions, or just to say hi! Letting them know you’re a real person behind the words establishes credibility and trust. 

You’re also able to gather information about your audience and give them more relevant information. By segmenting your email list, you can direct content specifically for certain followers rather than giving your entire list information relevant to only a few of them.

Your followers will appreciate your content as less of a sales pitch and more of a conversation. 

Your sequence should lead them through a journey. You understand their problem, you know how they feel, and you have the solution for them.

Email marketing isn’t going anywhere. Just the opposite, in fact. It’s more reliable than social media–and less work, too.

If you’re not using email in your marketing plan, now is the time to start. If you’re not sure how, reach out and let us help. Email marketing is a service we’lll be offering in the near future so get on our radar now and let us know you’re interested!

So what’s the catch? Even if it makes you feel warm and fuzzy, not every testimonial is gold for online marketing. 

Not every testimonial is helping your website sell for you, either. In fact, the way you use testimonials on your website could actually be hurting you.

There are a few things to watch out for when you’re choosing your next website testimonial.

Testimonials that are too vague

We know that a good testimonial can build a potential client’s trust in your business. 72% of folks say testimonials help them trust a business, in fact. Even so, some testimonials don’t do the best job of that.

Consider this: have you ever asked a friend about a service you’re looking for, and they give you a recommendation. They’re glowing with praise, saying, “they’re so great! Totally the best in town!” When you get that service for yourself, however, you find that it’s… well, not so great?

That’s because what makes them great for your friend doesn’t necessarily make them great for you.

Testimonials on your website are like that, too. All the “greats,” and “bests,” prove that someone loved your work, but they don’t tell your audience why that is.

When you’re choosing which testimonial deserves to be on your website, look for that why. Testimonials from clients who talk about the problem you solved, the positive changes they felt, or the parts of your approach they loved are way more convincing than a bunch of vague superlatives taking up space.

Testimonials that take up too much space

Speaking of taking up space, one of the biggest ways that testimonials can cost you sales is by taking up too much space–especially on your homepage.

I’ve seen testimonials that are practically a novella pasted onto a business homepage, and let me be real with you: nobody is going to read that testimonial. They may skip over it entirely.

And when they skip over it, they may also skip over something important–like that button to book a session with you. Or they could leave your website entirely.

So, keep it brief. Choose the one or two sentences from that endless string of praises that actually communicate what’s so special about your work. Give folks just enough to keep them interested, without distracting from the most important elements of your website.

Testimonials on your website that are hidden away

This might be an unpopular opinion, but I stand by it:

Testimonials pages on your website are a waste of time.

Sure, having a testimonials page is better than having no testimonials on your website at all, but you’re missing out on a lot of the benefits of a really juicy testimonial.

Having testimonials on their own separate page just hides them away from your audience, hoping that they’ll just happen to click on the right link to see them.

Wouldn’t it be much more powerful to share the details of one of your services on your website, and then have that perfect testimonial right there alongside it, telling your audience exactly why they should book you right now?

Yes, yes it would. 

If you have that social proof, don’t hide it away. Try pairing it with your other web content for that extra punch.

Want some help figuring out what should go on your homepage instead of that college-essay-length testimonial? You can try a Website One-on-One to get some of my quick insights, or book a Website Design consultation and my team and I will hook you up with a full project that guide you through it.