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	<title>Janine Winters, Author at Upswept Creative</title>
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	<link>https://www.upsweptcreative.com</link>
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	<title>Janine Winters, Author at Upswept Creative</title>
	<link>https://www.upsweptcreative.com</link>
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		<title>Reflect + Refine: How We Wrote Better Creative Proposals in 2018</title>
		<link>https://www.upsweptcreative.com/2018/write-better-creative-proposals/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Fri, 07 Dec 2018 00:02:09 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life at Upswept]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5649</guid>

					<description><![CDATA[<p>As one indicator of success, we zoomed in on our creative proposals. In 2017, we had an acceptance rate that we felt pretty good about. But, end-of-year goal setting isn’t about maintaining the status quo, and we wanted to put some of the same problem-solving tools that we use on client projects to work internally. [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.upsweptcreative.com/2018/write-better-creative-proposals/">Read More...</a></p>
The post <a href="https://www.upsweptcreative.com/2018/write-better-creative-proposals/">Reflect + Refine: How We Wrote Better Creative Proposals in 2018</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">As one indicator of success, we zoomed in on our creative proposals. In 2017, we had an acceptance rate that we felt pretty good about. But, end-of-year goal setting isn’t about maintaining the status quo, and we wanted to put some of the same problem-solving tools that we use on client projects to work internally. So we wondered, </span><i><span style="font-weight: 400;">what would it take to push that acceptance rate even higher?</span></i><span style="font-weight: 400;"> We made it our goal to have 25% more accepted proposals in 2018, and then took a deep dive into how our processes could better support that goal.</span></p>
<h3><span style="font-weight: 400;">Process Improvement Process</span></h3>
<ol>
<li style="list-style-type: none;">
<ol>
<li><b>Reality Check!</b><span style="font-weight: 400;"> We asked ourselves: </span><i><span style="font-weight: 400;">What’s going on here now?</span></i> <i><span style="font-weight: 400;">What’s working well?</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">What parts are sticky? </span></i><span style="font-weight: 400;">We didn’t have any significant complaints with the proposal process, but saw that a fair number of those who didn’t sign with us opted out on the basis of budget alone. We also knew we wanted to feel more in control of the process once we shared proposals with prospective clients, rather than being at the mercy of others to give us an answer — or not.</span></li>
<li><b>Define Success.</b><span style="font-weight: 400;"> It was important to note that we wanted more than to just increase our acceptance rate — our focus was also on meeting and signing more of the type of clients we want to work with, and who want to work with us. We also wanted a more efficient process overall, and one that was well-defined and consistently repeatable for all team members, current and future.</span></li>
<li><b>Identify Opportunities to Refine Thoughtfully. </b><span style="font-weight: 400;">Once we identified pain points and visualized our desired results, it was time to make a plan!  In addition to researching how other businesses handle initial consultations and proposals, we talked about what changes seemed appealing to make, what we could implement with relative ease, and how we thought those changes could impact the process and outcome. Having an open discussion helped us make the changes that served both our clients </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> our own core values.</span></li>
<li><b>Run the Experiment. <span style="font-weight: 400;">With an updated workflow in place that touched the entire proposal lifecycle, we tried it out, and logged data on each proposal we created and shared with potential clients.</span></b></li>
<li><strong>Iterate + Progress. </strong>Now that the proposal lifecycle felt more like a <i>practice</i> rather than an inflexible series of steps, we continued to refine our language, and took a more customized approach to the process for each client within the new framework.</li>
</ol>
</li>
</ol>
<p style="display: inline !important;"><span style="font-weight: 400;"><img fetchpriority="high" decoding="async" class="alignleft wp-image-5653 size-medium" src="https://www.upsweptcreative.com/wp-content/uploads/2018/12/master-plan-upswept-creative-300x200.jpg" alt="write more effective creative proposals" width="300" height="200" srcset="https://www.upsweptcreative.com/wp-content/uploads/2018/12/master-plan-upswept-creative-300x200.jpg 300w, https://www.upsweptcreative.com/wp-content/uploads/2018/12/master-plan-upswept-creative-768x513.jpg 768w, https://www.upsweptcreative.com/wp-content/uploads/2018/12/master-plan-upswept-creative.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></span></p>
<h2><span style="font-weight: 400;">The Fruits of Our Labors</span></h2>
<p><span style="font-weight: 400;">Our new iterative strategy helped us provide more personalized communication and make deeper connections, which both felt good and helped reach our goal. In 2018, Team Upswept wrote fewer total proposals, but those proposals were overwhelmingly for all-good-fit prospective clients. Our project proposals were also more information-rich, visually-appealing and user-friendly.  Best of all, our acceptance rate increased by over 75%, smashing our original goal of 25%. This feels like an appropriate moment to toot our own horns just a little. <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f389.png" alt="🎉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> </span></p>
<h2><span style="font-weight: 400;">2019, Coming At You!</span></h2>
<p><span style="font-weight: 400;">Team Upswept is committed to solving problems and making things better — that means using an adaptive approach and continual refinement, not only in welcoming and working with new client partners, but also in our internal ops as well. With Anna’s arrival as our new Online Marketing Maven, we’re energized at the prospect of applying our Process Improvement Process to our social media and e-mail marketing services in 2019!</span></p>
<p><span style="font-weight: 400;">What are some of your business goals for 2019? We’d love to help you reach them with smart, beautiful design. There’s still time to get on our calendar for next year, so give us a shout!</span></p>
<p><a class="button" title="Contact Upswept Creative about your website design" href="https://www.upsweptcreative.com/contact/">Contact Us »</a></p>The post <a href="https://www.upsweptcreative.com/2018/write-better-creative-proposals/">Reflect + Refine: How We Wrote Better Creative Proposals in 2018</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>It’s WordPress 5.0; Get Excited!</title>
		<link>https://www.upsweptcreative.com/2018/wordpress-5-gutenberg-update/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Thu, 08 Nov 2018 22:45:24 +0000</pubDate>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[updating wordpress]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[WordPress Plugin]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5617</guid>

					<description><![CDATA[<p>We depend on WordPress to provide an easy-to-use interface for our beloved (Do we love them? Yes, we do) clients. A big update to the WordPress editor is coming, and we wanted to share with you a couple of the things we’re excited about. In 2019, developers plan to extend the changes in WordPress 5.0 [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.upsweptcreative.com/2018/wordpress-5-gutenberg-update/">Read More...</a></p>
The post <a href="https://www.upsweptcreative.com/2018/wordpress-5-gutenberg-update/">It’s WordPress 5.0; Get Excited!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">We depend on WordPress to provide an easy-to-use interface for our beloved (Do we love them? </span><i><span style="font-weight: 400;">Yes, we do</span></i><span style="font-weight: 400;">) clients. A big update to the WordPress editor is coming, and we wanted to share with you a couple of the things we’re excited about.</span></p>
<p><span style="font-weight: 400;">In 2019, developers plan to extend the changes in WordPress 5.0 well beyond posts and pages to sidebars, footers, menus, and more. The process will eventually make it possible to change different parts of your site within a common interface. But, for now, this change is just the post editor: WordPress developers are calling it “Gutenberg,” for the platform revolution it’s leading. Hold on to your mousepads!</span></p>
<p><img decoding="async" class="alignright size-medium wp-image-5618" src="https://www.upsweptcreative.com/wp-content/uploads/2018/11/edit-cycle-300x264.jpg" alt="WordPress Gutenberg update" width="300" height="264" srcset="https://www.upsweptcreative.com/wp-content/uploads/2018/11/edit-cycle-300x264.jpg 300w, https://www.upsweptcreative.com/wp-content/uploads/2018/11/edit-cycle-768x677.jpg 768w, https://www.upsweptcreative.com/wp-content/uploads/2018/11/edit-cycle.jpg 781w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h2><span style="font-weight: 400;">Easy Preview, Revise, and Publish</span></h2>
<p><span style="font-weight: 400;">A big benefit of the new editor is that there are </span><b>fewer surprises when publishing posts,</b><span style="font-weight: 400;"> and it helps break the endless cycle of save-and-reload we do to preview our content before we publish it. This means you can expect the content in the editor to look more like your published work in the front-end.</span></p>
<p><span style="font-weight: 400;">With this release, you can look forward to a much more </span><b>flexible and intuitive content creation experience</b><span style="font-weight: 400;">, making it that much easier to create the content your audiences are hungry for.</span></p>
<h2><span style="font-weight: 400;">Building With Blocks Boosts Creativity</span></h2>
<p><span style="font-weight: 400;">Content in the new editor is built with blocks. Blocks can be textual elements — such as paragraphs, lists, blockquotes, and headings — and also galleries, buttons, social embeds, and more.</span></p>
<div style="width: 640px;" class="wp-video"><video class="wp-video-shortcode" id="video-5617-1" width="640" height="579" preload="metadata" controls="controls"><source type="video/mp4" src="https://www.upsweptcreative.com/wp-content/uploads/2018/11/building-with-blocks.mp4?_=1" /><a href="https://www.upsweptcreative.com/wp-content/uploads/2018/11/building-with-blocks.mp4">https://www.upsweptcreative.com/wp-content/uploads/2018/11/building-with-blocks.mp4</a></video></div>
<p><span style="font-weight: 400;">Mixing these rich elements with written content used to require hard-to-decipher shortcodes, but the new editor will make it easier to arrange your page the way you want, and see where different elements will appear. </span></p>
<p><span style="font-weight: 400;">We’re especially stoked about the adjustable side-by-side Media &amp; Text block, which provides an easy and flexible way to do something that can feel iffy and brittle in the old editor.</span></p>
<h2><span style="font-weight: 400;">It’s ready when you’re ready. </span></h2>
<p><span style="font-weight: 400;">This new editor has been heavily tested on </span><a href="https://gutenstats.blog/"><span style="font-weight: 400;">hundreds of thousands</span></a><span style="font-weight: 400;"> of sites, so it’s set to be a reliable new tool. <strong>However, some sites may depend on plugins or themes that aren’t yet updated to be compatible with the new features of WordPress 5.0</strong> — so, some of us may have to wait before diving in. </span></p>
<p><span style="font-weight: 400;">If your WordPress website is running on a customized theme, or you just aren’t ready for the WordPress Revolution of 2018, never fear!  WordPress developers have also created the </span><a href="https://wordpress.org/plugins/classic-editor/"><span style="font-weight: 400;">Classic Editor plugin</span></a><span style="font-weight: 400;"> for those of us who</span><i><span style="font-weight: 400;"> like things just fine the way they are, thanks.</span></i><span style="font-weight: 400;"> Install and activate the Classic Editor plugin and you can continue to use the old editor a while longer; developers have committed to supporting it through 2021. </span></p>
<p><span style="font-weight: 400;">Need someone to talk to about WordPress 5.0? We’re still getting to know it better, too, but we’re here to go on this journey together with you.</span></p>
<p><a class="button" title="Contact Upswept Creative about your website design" href="https://www.upsweptcreative.com/contact/">Contact Us »</a></p>
<p>Pssst! The video clip above<span style="font-weight: 400;"> above was recorded on the </span><a href="https://wordpress.org/gutenberg/"><span style="font-weight: 400;">Gutenberg live demo site</span></a><span style="font-weight: 400;">, where you can try out the new editor <em>right now.</em></span></p>The post <a href="https://www.upsweptcreative.com/2018/wordpress-5-gutenberg-update/">It’s WordPress 5.0; Get Excited!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
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		<title>Local Business Profile: Lindsay Kandra, Three Peaks Wellness</title>
		<link>https://www.upsweptcreative.com/2018/business-profile-lindsay-kandra-three-peaks-wellness/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Thu, 11 Oct 2018 21:07:43 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Locals We Love]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5568</guid>

					<description><![CDATA[<p>Upswept client Lindsay Kandra believes that movement and mindfulness can transform your life. She created Three Peaks Wellness in Bend, Oregon with two goals: to work as a counselor with individuals who want to explore a more holistic approach to mental wellness, and to be a consultant with with movement and wellness professionals who want [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.upsweptcreative.com/2018/business-profile-lindsay-kandra-three-peaks-wellness/">Read More...</a></p>
The post <a href="https://www.upsweptcreative.com/2018/business-profile-lindsay-kandra-three-peaks-wellness/">Local Business Profile: Lindsay Kandra, Three Peaks Wellness</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Upswept client Lindsay Kandra believes that movement and mindfulness can transform your life. She created <a href="http://www.threepeakswellness.com">Three Peaks Wellness in Bend, Oregon</a> with two goals: to work as a counselor with individuals who want to explore a more holistic approach to mental wellness, and to be a consultant with with movement and wellness professionals who want to better guide their clients who deal with mental illness or trauma. </span></p>
<p><span style="font-weight: 400;">Lindsay was generous enough to candidly answer some questions for us, so we could share a look into her experience as a midlife career-changer and new small business owner. The exchange that follows has been edited for clarity and length.</span></p>
<h3>Upswept Creative: I&#8217;m curious about your process of deciding to make a career change, and then also the practical considerations to enact your decision.</h3>
<p><span style="font-weight: 400;"><strong>Lindsay Kandra:</strong> I was a practicing lawyer for thirteen years and never felt a sense of purpose and satisfaction in my career. It was something that I was good at, and it brought in a good income. But I never could shake the feeling that I was an expendable cog in a dehumanizing system. I survived breast cancer 8 years ago and believe that years of physical and emotional stress contributed to being diagnosed at such a young age (32). I knew I needed to transition to a career [where] it was important that it was me, personally and uniquely, doing the work.</span></p>
<p><span style="font-weight: 400;">I was drawn to mental health because the impact that a therapist has on a client depends so much on relationship, and the connectedness of relationship depends on the unique qualities of therapist and client. In therapy, how you show up really matters. </span></p>
<p><span style="font-weight: 400;">This biggest practical issues I have faced throughout this process have been developing a new relationship with money, and developing an entrepreneur&#8217;s mindset. Six years ago, my annual income was six figures. Now, I am dealing with the financial stressors of being a newcomer in a profession not known for its income potential. The growth I&#8217;ve experienced has been painful, but I do feel like I&#8217;m living a life more congruent with my values. </span></p>
<h3>UC: What are some challenges that have come up in creating Three Peaks Wellness?</h3>
<p><span style="font-weight: 400;"><strong>LK:</strong> Overcoming the (often paralyzing) fear of being a solo business owner. I have a vision for how I want my business to look in five years, but the steps to fulfilling that vision seem overwhelming at times. I recently wrote a Nelson Mandela quote on the whiteboard in my kitchen: &#8220;May your choices reflect your hopes, not your fears.&#8221; I want the development of my business to reflect my hopes for growth in myself and in my clients, not the fear of scarcity and struggle.</span></p>
<div class="work-testimonial" style="width: 40%; float: right; margin-left: 20px;">
<div class="work-gallery-corner"></div>
<h4 style="padding: 20px 30px;">&#8220;I recently wrote a Nelson Mandela quote on the whiteboard in my kitchen: &#8216;May your choices reflect your hopes, not your fears.&#8217; I want the development of my business to reflect my hopes for growth in myself and in my clients, not the fear of scarcity and struggle.&#8221;</h4>
</div>
<p><span style="font-weight: 400;">I&#8217;m also learning to be better at asking for advice and for help. I have so much to learn about marketing and finding clients, but so many people willing to help out and make referrals&#8211;if I am willing to reach out. </span></p>
<h3>UC: What are some goals you have for the future of Three Peaks Wellness?</h3>
<p><span style="font-weight: 400;"><strong>LK:</strong> My ultimate goal is to have a thriving therapy business that isn&#8217;t bound by the constraints of the traditional therapeutic work environment. I work with clients on evenings and Saturdays and can do sessions through videoconferencing. I also offer sessions from 30 to 90 minutes, to fit the scheduling needs of individual clients. </span></p>
<p><span style="font-weight: 400;">I am developing crisis trainings for personal trainers, yoga teachers, and studio owners, and want to work with fitness businesses to develop trauma-informed business practices. </span></p>
<p><span style="font-weight: 400;">Over the next year, I will be developing a series of five-minute movement meditations that anyone can use when stress escalates, along with workbook for the client interested in learning about how to hack into their bodies natural resources for mental health.</span></p>
<h3>UC: What else are you doing now, something related or totally not related?</h3>
<p><span style="font-weight: 400;"><strong>LK:</strong> Totally not related: I raced cyclocross competitively for ten years prior taking a few years off to heal an injury and go back to graduate school. I am going to dip my toe back into bike racing this fall, but just for fun. I&#8217;m also looking forward to a lot of fall mountain bike riding and catching up on true crime podcasts. </span></p>
<p><span style="font-weight: 400;">Related: Over the winter, I will be getting certified in </span><span style="font-weight: 400;">Eye Movement Desensitization and Reprocessing (EMDR) and attend some additional trainings on body-centered therapies. </span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Thank you, Lindsay, for giving us more insight into <a href="http://threepeakswellness.com">Three Peaks Wellness</a>! We </span><span style="font-weight: 400;">enjoyed working with you to develop your logo, branding, and website, and we are excited to watch your business grow.</span></p>The post <a href="https://www.upsweptcreative.com/2018/business-profile-lindsay-kandra-three-peaks-wellness/">Local Business Profile: Lindsay Kandra, Three Peaks Wellness</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Choosing a Web Host</title>
		<link>https://www.upsweptcreative.com/2018/choosing-a-web-host/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Thu, 06 Sep 2018 19:40:56 +0000</pubDate>
				<category><![CDATA[Pro Tips]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Websites]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5530</guid>

					<description><![CDATA[<p>There are a lot of moving parts working together to make your website look awesome on the web.  As a website owner, you’ll want to have at least a basic idea of what’s going on under the hood of this beautiful machine, so that you can feel confident about making decisions in the initial set [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.upsweptcreative.com/2018/choosing-a-web-host/">Read More...</a></p>
The post <a href="https://www.upsweptcreative.com/2018/choosing-a-web-host/">Choosing a Web Host</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">There are a lot of moving parts working together to make your website look awesome on the web.  As a website owner, you’ll want to have at least a basic idea of what’s going on under the hood of this beautiful machine, so that you can feel confident about making decisions in the initial set up, and empowered when an issue arises. </span></p>
<p><span style="font-weight: 400;">One of the key pieces that’s often overlooked — or left until the last minute before site launch — is your web host.</span></p>
<h2><span style="font-weight: 400;">What’s a Web Host, you ask? </span></h2>
<p><span style="font-weight: 400;">Websites may seem like a bunch of intangible 1s and 0s, on a basic level, but you do still need a physical home for all of the code and data that comprise it. Your web host provides that home, so that visitors can see view and interact with your website at anytime, from anywhere. </span></p>
<p><span style="font-weight: 400;">Essentially, a web host sells space on their server for all of your website files. They keep this server connected for the public 24/7, so it can deliver your website to the visitor’s web browser when they visit your URL. </span></p>
<p><span style="font-weight: 400;">Hosts vary in security, load speed, customer service, and ancillary services, such as software updates and frequent backups. They may also only support certain website platforms. For example, while many web hosts support WordPress installations, there are a few that don’t&#8211;which is </span><a href="https://www.upsweptcreative.com/2017/why-we-love-wordpress/"><span style="font-weight: 400;">particularly important to us</span></a><span style="font-weight: 400;"> and our clients. </span></p>
<h2><span style="font-weight: 400;">Your Selection Criteria May Vary</span></h2>
<p><span style="font-weight: 400;">Whether you’re choosing your first web host, or are dissatisfied with one you have, it’s a good idea for you  to research and understand your options, and define and rank your priorities. </span></p>
<p><span style="font-weight: 400;">How important are these factors to you?</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">annual fees</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">automatic software updates</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">bundled services, such as domain registration and email hosting</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">comprehensive support documentation</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">customer support</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">ease of use and user interface</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">site load speeds</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">regular data backups</span></li>
</ul>
<h2><span style="font-weight: 400;">We Picked Flywheel</span></h2>
<p><span style="font-weight: 400;">Upswept Creative is a proud agency partner with Flywheel, and with their help, we offer managed hosting for WordPress websites. Flywheel automatically updates WordPress core software, ensuring our clients are always running the most secure, fully-featured, and up-to-date software. Flywheel features quick load time and nightly backups, so if there </span><i><span style="font-weight: 400;">is</span></i><span style="font-weight: 400;"> a data loss we always have yesterday’s website to restore today, not the backup from six months ago. </span></p>
<p><span style="font-weight: 400;">And maybe best of all, when you host your website with Upswept and Flywheel, we handle the set up and support, saving you time and mental energy so you can do more of what you do, while we do what </span><i><span style="font-weight: 400;">we </span></i><span style="font-weight: 400;">do.</span></p>
<p><span style="font-weight: 400;">Don’t love your WordPress host?</span><span style="font-weight: 400;"> Send us a message right now</span><span style="font-weight: 400;"> to start the conversation about hosting your website with us.</span></p>
<p><a class="button" title="Contact Upswept Creative about your website design" href="https://www.upsweptcreative.com/contact/">Contact Us »</a></p>The post <a href="https://www.upsweptcreative.com/2018/choosing-a-web-host/">Choosing a Web Host</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Congratulations! Your Website is Live!</title>
		<link>https://www.upsweptcreative.com/2018/congratulations-your-website-is-live/</link>
					<comments>https://www.upsweptcreative.com/2018/congratulations-your-website-is-live/#comments</comments>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Thu, 12 Jul 2018 16:00:12 +0000</pubDate>
				<category><![CDATA[Pro Tips]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[software updates]]></category>
		<category><![CDATA[website launch]]></category>
		<category><![CDATA[website maintenance]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5506</guid>

					<description><![CDATA[<p>Your Website is a Living Thing Congratulations, your new website is out into the world, ready to be discovered by wonderful people far and wide! This isn’t the end of your journey, however: to get the most out of the investment you’ve made on your website, you’ll need to update and maintain it. Like a [...]</p>
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The post <a href="https://www.upsweptcreative.com/2018/congratulations-your-website-is-live/">Congratulations! Your Website is Live!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<h2><span style="font-weight: 400;">Your Website is a Living Thing </span></h2>
<p><span style="font-weight: 400;">Congratulations, your new website is out into the world, ready to be discovered by wonderful people far and wide! This isn’t the end of your journey, however: to get the most out of the investment you’ve made on your website, you’ll need to update and maintain it. </span></p>
<p><span style="font-weight: 400;">Like a newborn person, your website is all hope and potential and investment come to fruition. Unlike a newborn — thankfully! — there are no diapers or rough nights.  Your website might not need daily attention, but it’s too important to let it go without adult supervision indefinitely. Unless you’re investing in ongoing professional website support, that Adult-in-Charge is you. Don’t fret, though. You’ve got this.</span></p>
<h2><span style="font-weight: 400;">What to Expect When You’re Launching a Website</span></h2>
<p><span style="font-weight: 400;">A few tips to help make launching your website as hassle-free as possible:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">While it’s still in development, visit your website on all of your devices and in multiple browsers if you can. Ask some friends to do so as well, because </span><b>fresh eyes can be valuable in finding errors that others might miss</b><span style="font-weight: 400;">. If you find something that seems broken or is not working as expected, give your web team as much information as you can about it. Device and browser information is very helpful, as are screenshots.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Read your website content again now that it’s framed by beautiful design. Now is not the time to re-write your website copy, but </span><b>it is the perfect time to correct copy-level errors</b><span style="font-weight: 400;">. If you have business hours, double-check them. If you have a staff page, make sure everyone’s name matches their photo and bio. </span></li>
<li style="font-weight: 400;"><b>Avoid adding new features or functionality near launch.</b><span style="font-weight: 400;"><a href="https://www.upsweptcreative.com/2018/web-design-project-scope-creep/"> Feature creep</a> is particularly dangerous now, because it is distracting and can negatively impact your timeline. Your developer should be focused on methodical finishing touches, not brand new ideas. If something comes up that you can’t launch without, be prepared to delay your launch date as the project scope is redefined. </span></li>
<li style="font-weight: 400;"><b>Get to know the dashboard.</b><span style="font-weight: 400;"> If you plan to blog, know how to create a new post before you want to publish your first new entry. If you’re running an e-commerce website, get in there and dial in your shop settings before you make your first sale. Your web team can help you get acquainted, and be ready to explore the support documentation as well.</span></li>
<li style="font-weight: 400;"><b>Consider a soft launch before you shout your new website from actual or metaphorical rooftops.</b><span style="font-weight: 400;"><span style="font-weight: 400;"> A soft launch extends your Quality Assurance period a bit, under real-life conditions. You can test the load speed on your web host, double-check that your security is dialed in, and that everything got put back together correctly after flying over our heads in a million pieces.<br />
</span></span></p>
<p><figure id="attachment_5507" aria-describedby="caption-attachment-5507" style="width: 300px" class="wp-caption alignnone"><img decoding="async" class="wp-image-5507 size-medium" src="https://www.upsweptcreative.com/wp-content/uploads/2018/07/willy-wonka-million-pieces-300x170.jpg" alt="Look! He's up there over our head in a million pieces!" width="300" height="170" srcset="https://www.upsweptcreative.com/wp-content/uploads/2018/07/willy-wonka-million-pieces-300x170.jpg 300w, https://www.upsweptcreative.com/wp-content/uploads/2018/07/willy-wonka-million-pieces-768x436.jpg 768w, https://www.upsweptcreative.com/wp-content/uploads/2018/07/willy-wonka-million-pieces.jpg 846w" sizes="(max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-5507" class="wp-caption-text">Willy Wonka and the Chocolate Factory (1971)</figcaption></figure></li>
</ul>
<h2><span style="font-weight: 400;">(Website) Parenthood is Forever</span></h2>
<p><span style="font-weight: 400;">The heavy-lifting of the design, content creation, and development of your website may be over, but the work isn’t done. Now that you have the keys to your finished website, you’re in charge of updating and maintaining it so it can keep working its magic. </span></p>
<p><b>Content Updates!</b></p>
<p><span style="font-weight: 400;">We’ve said before that <a href="https://www.upsweptcreative.com/2017/content-first-design/">Content is Queen</a> on the web, and your website was designed to show it off. There’s no firm rule about how often your website content will need a refresh, but it should always be current and accurate. </span></p>
<p><span style="font-weight: 400;">Read your website copy periodically — does it still reflect who you are and what you do? Has your understanding of your audience or market shifted since your copy was written? If so, it might be time for an update so that your website remains true and authentic.</span></p>
<p><b>Software Updates!</b></p>
<p><span style="font-weight: 400;">Keeping your software up-to-date goes a long way in maintaining the stability and security of your website. This is a great time to </span><span style="font-weight: 400;">backup</span><span style="font-weight: 400;"> your database in case your web host experiences an outage — you’ll be able to restore from a recent copy of the site without too much downtime. </span></p>
<p><span style="font-weight: 400;">After you update your website CMS and any plugins, it’s a good idea to tour through the front end of your site to ensure that everything still looks and works as expected after the update.</span></p>
<p><span style="font-weight: 400;">You’ve gone on quite the journey to get to this point. Your website is ready to launch. You should definitely feel proud! But you should </span><i><span style="font-weight: 400;">also</span></i><span style="font-weight: 400;"> feel prepared to handle everything that comes </span><i><span style="font-weight: 400;">after</span></i><span style="font-weight: 400;"> launch, so you don’t have a meltdown if any issues occur. I hope this blog post helps you feel </span><span style="font-weight: 400;">courageous as you get comfortable managing your new website. If you’d like to seek more of our help, we’d be delighted! <a href="https://www.upsweptcreative.com/contact/">Reach out to us today to learn more about our website support options</a>.</span></p>The post <a href="https://www.upsweptcreative.com/2018/congratulations-your-website-is-live/">Congratulations! Your Website is Live!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
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		<title>Nellie McAdams is Safeguarding Oregon’s Farmland</title>
		<link>https://www.upsweptcreative.com/2018/infographic-design-oregon-farmland/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Thu, 07 Jun 2018 17:11:23 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Locals We Love]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Portland]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5417</guid>

					<description><![CDATA[<p>One of my favorite things about client work is getting to know a little bit about each person we work with, and what makes them passionate about the work that they do. Uncovering and connecting with the story of their work is a key step in creating authentic design. It’s also just fun to learn [...]</p>
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The post <a href="https://www.upsweptcreative.com/2018/infographic-design-oregon-farmland/">Nellie McAdams is Safeguarding Oregon’s Farmland</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">One of my favorite things about client work is getting to know a little bit about each person we work with, and what makes them passionate about the work that they do. Uncovering and connecting with the story of their work is a key step in creating authentic design. It’s also just fun to learn new things, such as these figures about Oregon’s agricultural land:</span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Oregon is 25% agricultural land</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">In the next 20 years 64% of that land will change ownership as the current generation of farmers retires</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">That comes to 10.5 million acres changing hands, potentially irreversibly affecting Oregon’s natural resources, economy, and culture</span></li>
</ul>
<h2><span style="font-weight: 400;">Working Together for Working Lands</span></h2>
<p><span style="font-weight: 400;">Portlander Nellie McAdams has made it her business to help protect those 10.5 million acres from development. In 2017, we worked with Nellie and Maggie Sisco to develop an infographic to explain succession planning and working land conservation easements that speaks to farmers, the general public, and decision makers about  the threats to farmland and how we can all help farmers safeguard their land against development. </span></p>

<p><span style="font-weight: 400;">Farmers comprise less than 1% of the population and, even for the motivated, Nellie says it can be difficult to break into the industry without a family connection. Startup costs are high, margins are low, and both the weather and the markets can be unpredictable, making farming for a living a challenging proposition. </span></p>
<p><span style="font-weight: 400;">Nellie’s professional background in environmental law and agriculture, as well as her lived experience growing up the daughter of a hazelnut grower, places her at an ideal intersection. She can relate to parties on all sides of farm succession.</span></p>
<p><span style="font-weight: 400;">Nellie says she was drawn to the farming lifestyle for personal reasons. For her, working the land is deeply gratifying, as are the natural connections with land and community, and she feels lucky to be set to inherit her father’s land when he’s ready to retire. For her, a farm is not only  a commodity to be bought and sold, but also an heirloom and natural resource. Both sentimental and practical in nature, it farmland more difficult to divide among successors than a typical business or estate.</span></p>
<p><span style="font-weight: 400;">When we met last fall, Nellie was splitting her workweek between her own farming training, and her outreach and program development work. In partnership with several organizations, Nellie leads programs that support a retiring generation of farmers with succession planning. They’re also building support for the next generation of Oregon farmers to help them gain the business and land-management skills they’ll need to succeed at farming.</span></p>
<h4 style="text-align: left; background: #EEE; padding: 20px; margin: 0 auto;">Our Safeguarding Oregon’s Farmland infographic is at work for these three organizations</h4>
<p style="text-align: left; background: #EEE; padding: 20px; margin: 0 auto;"><strong><a href="http://ocfsn.net/"><b>The Oregon Community Food Systems Network </b></a></strong>is a collaboration of 40 nonprofit organizations and allies dedicated to strengthening local and regional food systems to deliver better economic, social, health and environmental outcomes across the state. They provide networking, information sharing, research, education, training, planning,  fundraising, and more to participating organizations in pursuit of their vision: that all Oregonians will have meaningful access to healthy and affordable foods that are grown and processed regionally in an environmentally and economically resilient food system.</p>
<p style="text-align: left; background: #EEE; padding: 20px; margin: 0 auto;"><a href="https://www.roguefarmcorps.org/"><b>Rogue Farm Corps</b></a><b>’ </b><span style="font-weight: 400;">mission is to train the next generation of farmers and ranchers through hands-on educational program and the preservation of farmland. They do so by offering practical training programs and farm succession planning and access to land workshops.</span></p>
<p style="text-align: left; background: #EEE; padding: 20px; margin: 0 auto;"><a href="http://www.oregon.gov/oweb/grants/oahp/Pages/oahp.aspx"><b>The Oregon Agricultural Heritage Program(OAHP)</b></a><span style="font-weight: 400;"> was passed by the 2017 Oregon State Legislature to help address the challenges of preserving farmland from development and helping farmers pass it on to the next generation. The program provides voluntary incentives to farmers and ranchers to support practices that maintain or enhance both agriculture and natural resources such as fish and wildlife on agricultural lands. OAHP was developed by a collaborative of organizations representing natural resource conservation and agriculture, including farmer and rancher representatives.</span></p>
<h2><span style="font-weight: 400;">Good Design for Farmland</span></h2>
<p><span style="font-weight: 400;">When Nellie and Maggie approached us to develop the Working Lands infographic, their “rough draft” was in pages of notes that  looked more a grant proposal outline than a snappy single-sheet infographic for public consumption.</span></p>
<p><span style="font-weight: 400;">The first phase of our work was in helping them and their stakeholders narrow down the scope of the document and refine the language to be concise, direct, and effective. Using color, typography, simple icons, and an intuitive content structure, we were able to communicate a lot of information into a relatively small space while maintaining a visually appealing and user-friendly look. After we completed the final product, Nellie told us that the development process of refining the images and talking points helped her better communicate about the issues in the rest of her work.</span></p>
<p><span style="font-weight: 400;">What makes you passionate about your work? Team Upswept can’t wait to hear about it, and work with you to reach your ideal audience and grow your business. </span><a href="https://www.upsweptcreative.com/branding-your-business-portland/"><span style="font-weight: 400;">Click to Get Started and schedule your consultation with us.</span></a></p>The post <a href="https://www.upsweptcreative.com/2018/infographic-design-oregon-farmland/">Nellie McAdams is Safeguarding Oregon’s Farmland</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Design Monsters: The Committee</title>
		<link>https://www.upsweptcreative.com/2018/design-monsters-committee/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Fri, 13 Apr 2018 17:00:13 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Pro Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5368</guid>

					<description><![CDATA[<p>Often a project has multiple stakeholders who need or want to weigh in on a project. We call this designing for a committee. Whether your team of stakeholders is co-owners of small business, an entire non-profit Board of Directors, or representatives from each department in your operation, it can be quite valuable to tap into [...]</p>
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The post <a href="https://www.upsweptcreative.com/2018/design-monsters-committee/">Design Monsters: The Committee</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Often a project has multiple stakeholders who need or want to weigh in on a project. We call this designing for a committee. Whether your team of stakeholders is co-owners of small business, an entire non-profit Board of Directors, or representatives from each department in your operation, it can be quite valuable to tap into the knowledge and perspectives of a diverse group. But designing for a committee can also contribute to confusion, frustration, and missed deadlines. Here&#8217;s how to get it right.<br />
</span></p>
<h2><span style="font-weight: 400;">Opposing Opinions </span></h2>
<p><span style="font-weight: 400;">It may be tempting to send your designer a digest of everyone’s feedback. We’re always asking for more feedback, aren’t we?  But this is a case when </span><b>quantity does not equal quality</b><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">If one person on your team likes the green color in our logo concepts, and another thinks it’s too evocative of grass clippings, that leaves your designer with no clear path forward. </span><span style="font-weight: 400;">We cannot both change and not change this possibly-too-grassy green, and we may not have a firm grasp on whose opinion carries more or less weight within your group. </span></p>
<p><span style="font-weight: 400;">Make sure you distill your group&#8217;s opinion in a coherent way. It should sound like it could be the opinion of one person.</span></p>
<h2><span style="font-weight: 400;">Confusing Communication</span></h2>
<p><span style="font-weight: 400;">Effective communication with your designer is key. As the Committee grows, however, so does the risk for communication breakdown, especially over e-mail.</span></p>
<p><span style="font-weight: 400;">You may feel tempted to e-mail five of your team members about your project, and copy your designer so they they can “overhear” the conversation, but that can actually be counterproductive! For one, there is a social context that your designer is likely wholly unaware of. They don’t know the dynamics of your team as well as you do. <strong>They </strong></span><b>can’t rely on existing relationships to understand the subtext of the messages</b><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Additionally, details can also be easily lost in long group e-mail discussions. Sifting through e-mail threads to look for possibly-actionable directives isn’t an effective use of your design team’s time or expertise. A clearly-stated action is guaranteed to get the job done faster. </span></p>
<figure id="attachment_5369" aria-describedby="caption-attachment-5369" style="width: 350px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="wp-image-5369" src="https://www.upsweptcreative.com/wp-content/uploads/2018/04/the_committee-indigo_kelleigh-238x300.jpg" alt="" width="350" height="442" srcset="https://www.upsweptcreative.com/wp-content/uploads/2018/04/the_committee-indigo_kelleigh-238x300.jpg 238w, https://www.upsweptcreative.com/wp-content/uploads/2018/04/the_committee-indigo_kelleigh-768x970.jpg 768w, https://www.upsweptcreative.com/wp-content/uploads/2018/04/the_committee-indigo_kelleigh-811x1024.jpg 811w, https://www.upsweptcreative.com/wp-content/uploads/2018/04/the_committee-indigo_kelleigh.jpg 1000w" sizes="auto, (max-width: 350px) 100vw, 350px" /><figcaption id="caption-attachment-5369" class="wp-caption-text">The Committee by Indigo Kelleigh, 2017.</figcaption></figure>
<h2><span style="font-weight: 400;">Curb the Committee</span></h2>
<p><span style="font-weight: 400;">Being mindful of your communication and workflow can make all the difference in keeping dangers of The Committee from derailing your project. Here are our top tips:</span></p>
<p><b>Develop a trusting relationship.</b><span style="font-weight: 400;"> At the risk of sounding like a relationship counselor, you’ve all got to trust each other. Keep in mind that you’ve hired your design team specifically for their experience and expertise. Making you look awesome is why they’re here, and your cooperation and trust lets them do their best work!</span></p>
<p><b>Set expectations and boundaries, and speak up if something’s not working well for you.</b><span style="font-weight: 400;"> Talking about expectations at the outset of a project is an important part of getting started, and becomes even more critical if you’re working as a group. </span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Ask for a transparent project plan and an estimated timeline. </span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Discuss the ways you’ll all help to keep the project on-track, such as responding to queries within an agreed-upon period of time.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">If your designer hasn’t provided you with any, ask for feedback guidelines to help make the most of your review.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">If you have a problem, let your designer know what’s up promptly instead of simmering in your dissatisfaction. Sometimes workflows or communication plans need fine-tuning. </span></li>
</ul>
<p><b>Assign a single point of contact to communicate with your designer.</b><span style="font-weight: 400;"> It’s likely that they have one individual who’s managing the details of your project, so your point of contact can take on a similar role. Over time, you’ll get to know each other’s communication styles, making collaborating on the project easier and more rewarding.</span><span style="font-weight: 400;"><br />
</span></p>
<p><b>Take a moment to consolidate everyone’s feedback</b><span style="font-weight: 400;">, whether you are meeting with your design team in person or sending an e-mail with your notes. Putting your feedback into </span><b>one unified voice</b><span style="font-weight: 400;"> will make it much easier for your designers to understand and tackle your requests, while taking advantage of the richness of multiple perspectives.</span></p>
<p><span style="font-weight: 400;">Are you feeling as excited as we are about leveling up your brand’s presence online and in print? Team Upswept can’t wait to dig deep into the design problems keeping you up at night. Let us know what’s on your mind and <a href="https://www.upsweptcreative.com/branding-your-business-portland/">schedule your free Clarifying Consultation today.</a></span></p>
<p>&nbsp;</p>The post <a href="https://www.upsweptcreative.com/2018/design-monsters-committee/">Design Monsters: The Committee</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Design Monsters: Scope Creep</title>
		<link>https://www.upsweptcreative.com/2018/web-design-project-scope-creep/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Thu, 15 Mar 2018 19:27:42 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Pro Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5339</guid>

					<description><![CDATA[<p>We’ve already discussed one of the most formidable monsters of them all, the Problem of Good, Fast, and Cheap. Now, let me tell you about Scope Creep, how to stop it in its tracks, and still achieve the final product you want. The Siren Song of a Private Patio When I was a teenager, my [...]</p>
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The post <a href="https://www.upsweptcreative.com/2018/web-design-project-scope-creep/">Design Monsters: Scope Creep</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">We’ve already discussed one of the most formidable monsters of them all, the </span><a href="https://www.upsweptcreative.com/2018/how-much-will-website-cost/"><span style="font-weight: 400;">Problem of Good, Fast, and Cheap</span></a><span style="font-weight: 400;">.</span><b> Now, let me tell you about Scope Creep, how to stop it in its tracks, </b><b><i>and </i>still<i> </i></b><b>achieve the final product you want.</b></p>
<h2><span style="font-weight: 400;">The Siren Song of a Private Patio </span></h2>
<p><span style="font-weight: 400;">When I was a teenager, my parents decided to add a room to our house. Before very long this discussion ballooned to include an additional bathroom and a private entrance (via a small enclosed patio!) to my bedroom. Soon we were looking at catalogs of shiny fixtures and carpet samples because, my folks reasoned, if we were already doing </span><i><span style="font-weight: 400;">some</span></i><span style="font-weight: 400;"> work, we may as well do </span><i><span style="font-weight: 400;">all the work</span></i><span style="font-weight: 400;">. </span></p>
<p><span style="font-weight: 400;">Thankfully, a voice of reason intervened and wrangled the project back down to its original scope, chastising my parents for submitting to a case of “</span><i><span style="font-weight: 400;">While We’re At It-</span></i><span style="font-weight: 400;">itis.” I never did get my private patio.</span></p>
<p><i><span style="font-weight: 400;">While We’re At It-</span></i><span style="font-weight: 400;">itis, better known as Scope Creep, is a well-known monster we encounter frequently in all kinds of design projects. Scope Creep leads to unforeseen changes, because it keeps moving the creative target, which can be frustrating, expensive, and time-consuming.</span></p>
<h2><span style="font-weight: 400;">Be Strong; Resist Temptation</span></h2>
<p><span style="font-weight: 400;">Scope Creep is dangerous because it is distracting to both client and designer.  </span><b>There should be some room in a project to pause and adjust course if new constraints or ideas come to light, </b><span style="font-weight: 400;">but beware of veering too far off of the planned path—it can be hard to find your way home again. </span></p>
<p><span style="font-weight: 400;">Scope Creep is expensive, too, in terms of both time and money. When you want to add components or features that weren’t part of the original project, your design team must research the new idea and figure out how it will affect the structure of project as a whole. That means they have to divert attention away from doing the work you’ve already contracted them to do. And, once the door is open for more work,</span><b> it’s so easy to lose your grip on deadlines and budgets.</b></p>
<h2><span style="font-weight: 400;">A “No” is Not Forever: Plan a Phase Two</span></h2>
<p><span style="font-weight: 400;">It doesn’t have to be a negative experience when the designer you’re working with pushes back against incorporating new ideas into the work they’re doing for you. When inspiration strikes late or the problem you’re trying to solve changes shape, bring it to the table to find out if it can be reasonably included in the project scope you all already agreed on. Sometimes the answer is </span><b><i>Yes</i></b><i><span style="font-weight: 400;">!</span></i></p>
<p><span style="font-weight: 400;">Other times, though, the Creepy Monster must be put at bay, and one of the best ways to do that is </span><b>simply drafting a Phase Two.</b><span style="font-weight: 400;"> Like you did at the outset of your work together, collaborate with your designer to make a new list of desired features for Phase Two —  Integrate your shop’s POS with your website’s e-commerce engine! Schedule a photography session to create high-quality visual content for your marketing materials! Plan a new managed social media campaign to show off your shiny new assets and drive traffic to your new website! </span><b>Just because a new feature doesn’t fit right now, doesn’t mean you have to give up on it forever. </b></p>
<p><span style="font-weight: 400;">Team Upswept loves getting to know you and your business, and creating a project plan that solves your problems with beautiful and strategic design! </span><a href="https://www.upsweptcreative.com/branding-your-business-portland/"><span style="font-weight: 400;">Get in touch to schedule your free consultation</span></a><span style="font-weight: 400;"> so we can get started slaying those design monsters together! </span></p>The post <a href="https://www.upsweptcreative.com/2018/web-design-project-scope-creep/">Design Monsters: Scope Creep</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Collaborate with Us!</title>
		<link>https://www.upsweptcreative.com/2018/collaborate-with-upswept/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Fri, 02 Feb 2018 22:07:27 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Pro Tips]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5315</guid>

					<description><![CDATA[<p>Partnership and Collaboration are two of our core values at Upswept Creative. We bring this collaborative spirit to all of our projects, not only putting our individual skills and expertise to work as a team for our clients, but also nurturing partnership with our clients. Getting to know you and your business over the course [...]</p>
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										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Partnership and Collaboration are two of our core values at Upswept Creative. We bring this collaborative spirit to all of our projects, not only putting our individual skills and expertise to work as a team </span><i><span style="font-weight: 400;">for</span></i><span style="font-weight: 400;"> our clients, but also nurturing partnership </span><i><span style="font-weight: 400;">with</span></i><span style="font-weight: 400;"> our clients. </span></p>
<p><span style="font-weight: 400;">Getting to know you and your business over the course of our work together makes the final product more genuine and truly representative of what you do and who you are. When that authenticity shines through from your social media accounts, brand identity, and website, you attract more of your ideal audience — the kind of folks you want to work for, and who will appreciate your work.</span></p>
<h2><span style="font-weight: 400;">Starting Strong</span></h2>
<p><span style="font-weight: 400;">We want working with us to be pleasant and easy, and maybe even a little fun. We know that you’re plenty busy running your business without adding website design to your to-do list, which is the whole reason you’ve decided to look us up in the first place!  Your investment on some level, however, is necessary in order for us to make the awesome happen.</span></p>
<p><span style="font-weight: 400;">Before we meet with a new prospective client, we like to get to know a little bit about where you are with your business and your branding, which is why we ask you to fill out a short Get Started questionnaire. When you meet with us for a consultation we’ll talk about your pains and goals in even greater detail.</span></p>
<p><span style="font-weight: 400;">We want to meet you where you are, and  if you can speak to these questions, even loosely, that makes it a lot easier to find you on a map.</span></p>
<figure id="attachment_5316" aria-describedby="caption-attachment-5316" style="width: 225px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="size-medium wp-image-5316" src="https://www.upsweptcreative.com/wp-content/uploads/2018/02/ken-treloar-346065-225x300.jpg" alt="" width="225" height="300" srcset="https://www.upsweptcreative.com/wp-content/uploads/2018/02/ken-treloar-346065-225x300.jpg 225w, https://www.upsweptcreative.com/wp-content/uploads/2018/02/ken-treloar-346065-768x1024.jpg 768w, https://www.upsweptcreative.com/wp-content/uploads/2018/02/ken-treloar-346065.jpg 1536w" sizes="auto, (max-width: 225px) 100vw, 225px" /><figcaption id="caption-attachment-5316" class="wp-caption-text">Photo by Ken Treloar on Unsplash</figcaption></figure>
<p><span style="font-weight: 400;"> </span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Why am I starting this project now?</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">What is working now with my current website and social media?</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">What problems do I hope to solve with this work?</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Do I have a sense of how I want this to look and sound when it’s done?</span></li>
<li style="font-weight: 400;"><a href="https://www.upsweptcreative.com/2018/how-much-will-website-cost/"><span style="font-weight: 400;">What resources can I give to this right now?</span></a></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">What does my ideal partnership with a creative agency look like?</span></li>
</ul>
<h2><span style="font-weight: 400;">Digging In</span></h2>
<p><span style="font-weight: 400;">When you work with Team Upswept, we keep you in the loop with preliminary mockups and planning documents. We </span><a href="https://www.upsweptcreative.com/2017/give-feedback-designer/"><span style="font-weight: 400;">ask for your feedback</span></a><span style="font-weight: 400;"> all along the way to ensure that our understanding of your business goals and your aesthetic preferences are as solid as our expertise in design. </span></p>
<p><span style="font-weight: 400;">We won’t  get your website launched in a week, even if you ask us very sweetly to do so, simply because a week is not enough time to make a researched, strategic, cohesive, unique, and totally rad-looking solution that shines your light to your target audience (</span><a href="http://www.afma.gov.au/portfolio-item/squid-jig/"><span style="font-weight: 400;">like squid to a bright jig at midnight</span></a><span style="font-weight: 400;">). </span></p>
<p><span style="font-weight: 400;">You have the most important role in any job we take on.  As the client, we are looking to work both </span><i><span style="font-weight: 400;">for</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">with</span></i><span style="font-weight: 400;"> you in order to deliver a product that authentically represents you, your business, and your brand. Want to know what it’s like to collaborate with us? <a href="https://www.upsweptcreative.com/branding-your-business-portland/">Fill out our short survey and schedule a free consultation!</a> We’ll get your project started off on the right foot — with teamwork!</span></p>The post <a href="https://www.upsweptcreative.com/2018/collaborate-with-upswept/">Collaborate with Us!</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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		<title>Creating Better Together</title>
		<link>https://www.upsweptcreative.com/2017/creating-better-together/</link>
		
		<dc:creator><![CDATA[Janine Winters]]></dc:creator>
		<pubDate>Thu, 07 Dec 2017 22:27:55 +0000</pubDate>
				<category><![CDATA[Locals We Love]]></category>
		<category><![CDATA[Social Networking]]></category>
		<guid isPermaLink="false">https://gentle-day.flywheelsites.com/?p=5255</guid>

					<description><![CDATA[<p>Team Upswept Loves Local Businesses If you follow us on social media, then you probably already know that we love partnering with and supporting other local businesses. We feel so grateful to work in this diverse community of Portland creatives, and we hold a deeply-rooted belief that if the service or the product doesn&#8217;t already [...]</p>
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										<content:encoded><![CDATA[<h3>Team Upswept Loves Local Businesses</h3>
<p><span style="font-weight: 400;">If you follow us on </span><a href="https://www.facebook.com/UpsweptCreative/"><span style="font-weight: 400;">social media</span></a><span style="font-weight: 400;">, then you probably already know that we love partnering with and supporting other local businesses. We feel so grateful to work in this diverse community of Portland creatives, and we hold a deeply-rooted belief that if the service or the product doesn&#8217;t already exist, we can create it! Like so many Portlanders, we place a lot of value on supporting businesses with local roots, who aren&#8217;t afraid to try something that hasn&#8217;t been done before. </span></p>
<figure id="attachment_5266" aria-describedby="caption-attachment-5266" style="width: 300px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="wp-image-5266 size-medium" src="https://www.upsweptcreative.com/wp-content/uploads/2017/12/Artboard-1-e1512685624539-300x161.png" alt="" width="300" height="161" srcset="https://www.upsweptcreative.com/wp-content/uploads/2017/12/Artboard-1-e1512685624539-300x161.png 300w, https://www.upsweptcreative.com/wp-content/uploads/2017/12/Artboard-1-e1512685624539.png 607w" sizes="auto, (max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-5266" class="wp-caption-text">Pride-ified Books with Pictures Logo by Upswept Creative, 2017</figcaption></figure>
<p><span style="font-weight: 400;">Just like residential neighbors, the members of our creative neighborhood tend to face similar problems — whether it’s sourcing a sustainable material at a workable price point, or increasing studio rent — and we find that everyone feels stronger when we can face those problems together. We may not all be collaborating on every project, but keeping active in a network of other designers, artists, and entrepreneurs helps nurture those neighborly ties. And the knowledge-sharing is pretty great, too. When someone that you trust does the research to find a new printer, for example, and shares that knowledge, business gets better for everyone.</span></p>
<p><span style="font-weight: 400;">Partnering with and shopping at local business is also important to the local community, because money invested here stays here. There’s no better way to know for sure that the person who made your clothes is earning a living wage in a safe work environment than to ask her, which you can do when you shop local. It’s pretty neat.</span></p>
<h3>Co-working Community Hubs</h3>
<p><span style="font-weight: 400;">Whether you are a hobbyist or own a business, want to learn new skills or tools, or just need somewhere to get your work done, we are rich workspace resources. Here are a few of them:</span></p>
<p><b><a href="https://www.theperlene.com/">The Perlene</a> | </b><span style="font-weight: 400;">A membership-based</span> <span style="font-weight: 400;">Social Club and Workspace for a diverse and ambitious community of women. The Perlene offers both dedicated desks and shared co-working space, not to mention a robust array of fitness classes, workshops, and social events. <a href="https://www.theperlene.com/">theperlene.com</a></span></p>
<figure id="attachment_5267" aria-describedby="caption-attachment-5267" style="width: 300px" class="wp-caption alignright"><img loading="lazy" decoding="async" class="size-medium wp-image-5267" src="https://www.upsweptcreative.com/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-12.46.57-PM-300x300.png" alt="" width="300" height="300" /><figcaption id="caption-attachment-5267" class="wp-caption-text">We launched Carolyn Hart&#8217;s new e-commerce website earlier this year.</figcaption></figure>
<p><b><a href="https://www.tenpod.org/">TenPod</a> | </b><span style="font-weight: 400;">More than just a place to rent a desk, TenPod comprises three comfy, pretty co-working spaces around Portland for those who want to rise up from their basement offices and cross-pollinate with other good people. <a href="https://www.tenpod.org/">tenpod.org</a></span></p>
<p><b><a href="https://portlandapparellab.com">Portland Apparel Lab</a> | </b><span style="font-weight: 400;">PAL is a member-based makerspace and collaborative knowledge-sharing community for sewn-goods, with an in-house design support team. <a href="https://portlandapparellab.com">portlandapparellab.com</a></span></p>
<p><b><a href="https://adxportland.com/">ADX</a> | </b><span style="font-weight: 400;">Art Design Portland </span><span style="font-weight: 400;">is a hub for collaboration where individuals and organizations make and learn. ADX has a makerspace, learning center, and custom fabrication shop in SE Portland. <a href="https://adxportland.com/">adxportland.com</a></span></p>
<p><a href="http://www.iprc.org/"><b>Independent Publishing Resource Center</b></a><span style="font-weight: 400;"> | At the IPRC, individuals can access tools and resources for creating their own independently published media and artwork. <a href="http://www.iprc.org/">iprc.org</a></span></p>
<h3>Local Businesses We Love <em>(Go Buy Their Stuff!)</em></h3>
<p><span style="font-weight: 400;">Portland is overflowing with smart and  beautiful products made locally by our hardworking neighbors. Here are some of our faves:</span></p>
<p><a href="https://books-with-pictures.myshopify.com/"><b>Books with Pictures</b></a><span style="font-weight: 400;"> | Radically inclusive comic book store in SE Portland that just launched a subscription service, so you can your fix no matter where you live. <a href="http://bookswithpictures.com">bookswithpictures.com</a></span></p>
<p><a href="http://www.carolynhartdesigns.com/"><b>Carolyn Hart Designs</b></a><span style="font-weight: 400;"> | Ready-to-wear women’s clothing line, Focused  on fit and design to wear from day to evening.  All production is made by either designer or production houses in the PNW. <a href="http://www.carolynhartdesigns.com/">carolynhartdesigns.com</a></span><b></b><b></b></p>
<figure id="attachment_5259" aria-describedby="caption-attachment-5259" style="width: 300px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="wp-image-5259 size-medium" src="https://www.upsweptcreative.com/wp-content/uploads/2017/12/SLG_5662-Edit_web-300x200.jpg" alt="Tori Tissell of Storiarts screen printing in her home studio." width="300" height="200" srcset="https://www.upsweptcreative.com/wp-content/uploads/2017/12/SLG_5662-Edit_web-300x200.jpg 300w, https://www.upsweptcreative.com/wp-content/uploads/2017/12/SLG_5662-Edit_web-768x513.jpg 768w, https://www.upsweptcreative.com/wp-content/uploads/2017/12/SLG_5662-Edit_web.jpg 1000w" sizes="auto, (max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-5259" class="wp-caption-text">Tori Tissell of Storiarts screen printing in her home studio.</figcaption></figure>
<p><a href="http://www.hubrisapparel.com/"><b>Hubris Apparel</b></a><span style="font-weight: 400;"> | Beautiful and wearable clothing for real life in  sizes XS &#8211; 3X. <a href="http://www.hubrisapparel.com/">hubrisapparel.com</a></span></p>
<p><a href="http://www.leftturnclothing.com/"><b>Left Turn Clothing</b></a><span style="font-weight: 400;"> | An alternative athletic wear company that specializes in team uniforms, merchandise, and custom designs for men, women and juniors. <a href="http://www.leftturnclothing.com/">leftturnclothing.com</a></span></p>
<p><a href="https://rosetemple.com/"><b>Rose Temple</b></a><span style="font-weight: 400;"> | Fashion made in Portland Oregon for nonconformist women. <a href="https://rosetemple.com">rosetemple.com</a></span></p>
<p><a href="https://storiarts.com/"><b>Storiarts</b></a><span style="font-weight: 400;"> | Clothing and accessories that celebrates the intersection of fashion and literature. <a href="https://storiarts.com/">storiarts.com</a></span></p>
<p><a href="https://unionrosepdx.com/"><b>Union Rose</b></a><span style="font-weight: 400;"> | Montavilla boutique that carries only artisan and locally made products. <a href="https://unionrosepdx.com/">unionrosepdx.com</a></span></p>
<h3>Creating Better with You</h3>
<p><span style="font-weight: 400;">As Upswept Creative expands our service offerings and grows our team, maintaining our connection to the vibrant local independent business community is a priority. We want to be here to help others grow their passions into their livelihoods here in the Pacific Northwest. </span></p>
<p><span style="font-weight: 400;">If that sounds like you, <a href="https://www.upsweptcreative.com/contact/">drop us a line</a> or fill out our <a href="https://www.upsweptcreative.com/branding-your-business-portland/">Pre-Consultation Questionnaire</a> and we’ll get back to you with swiftness and enthusiasm to schedule your free consultation with our team.</span></p>
<p>&nbsp;</p>The post <a href="https://www.upsweptcreative.com/2017/creating-better-together/">Creating Better Together</a> appeared first on <a href="https://www.upsweptcreative.com">Upswept Creative</a>.]]></content:encoded>
					
		
		
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