Sep 29 2017

What Your Website Builder Isn’t Giving You

website design e-commerce portland
There’s more to building a good website than just putting it online.

With website builders like Wix, Squarespace, and others coming into their own, it’s becoming easier to put a website online. And, that makes it harder for the average person to tell the difference between what you get from a website builder, and what you get when you hire a website professional. After all, why would you pay top dollar for a website, when you can build one yourself for $19/month?

If you only look at cost of the website builder itself, a website building tool may look like a no-brainer, at first. But there are, in fact, several reasons why hiring a website professional is head-and-shoulders the better option for a business owner looking to make a serious impact online.

A Website Builder is Just a Tool

Companies like Wix and Squarespace have built tools that make it relatively easy for tech-novices to put up a website. But, these tools are exactly that: tools. They give you the parts you need to build something, but not the knowledge you need to make the best possible use of them.

Sitting an average person in front of a computer with a website builder would be like plopping me down in front of an old car and handing me a toolbox. An average person doesn’t know much about building websites, and I barely know how to change a tire. I theoretically have what I need to get that car running, and it sure looks like a car, but: will that car actually work when I’m done with it? Probably not, and definitely not as well as it could work if an expert mechanic had that toolbox.

Do You Know What Your Website Needs?

It’s pretty common for a business owner to think, “I need a new website!” without having a clear idea of why that is. Do you know what you need to post on your website? Do you know why your current website isn’t working for you?

If you don’t know the answers to those questions, then I have some bad news: that website builder tool you’re using can’t give you those answers, either.

The good news? A website agency or developer can guide you through all of this. They’ll have answers to all of those nagging questions you might have, such as:

  • What should my homepage say? (it depends on your business and your goals)
  • Do these colors go together?
  • Do I need my full bio and CV on my homepage? (probably not)
  • How do I rank higher on Google? (hint: it’s not just META tags anymore!)
  • How do I set up my e-mail with my new domain?
  • Can I just use these photos I have on my phone? (possibly, but it may not be the best idea)
  • How do I connect my website to my e-mail newsletter?

The website professional you choose to work with has built numerous websites, and gained the special skills and expertise required to make the most of those website building tools. They’ve heard these questions, and they know the answers.

You’re Not Just Paying for Tools, You’re Paying for Knowledge

Website professionals have years of knowledge, and that’s where their value lies. When you have a website agency on your side, they can not only fill in those blanks that you don’t know the answers to, but remind you of the questions you didn’t even know needed to be answered.

When we work with clients here at Upswept, we’re guiding them step-by-step through the process of building a website. We’re using our knowledge to find the right tools in that toolbox, and use them in the right way, to get that car running beautifully.

That means we do things like helping you identify goals for your website, and creating calls-to-action that achieve those goals. We can help you choose the right photos for your homepage. We provide you with a content structure, so you know what pages you need to fill. We remind you that your logo image needs to be a different size, or that you might not want to use a photo from your cousin’s wedding as the professional headshot on your About page.

We also do things like set up e-mail addresses, offer web hosting, or even contact tech support for you when your existing web host isn’t working like it should. We’ll help you set up an e-mail marketing account, and integrate it into your website so you can start building your mailing list. We make suggestions for what social media platforms would be the best to promote what you’re selling. We can set up your shipping calculations for your e-commerce store, and train you on how to use your new store.

Does a website builder do any of that?

Know How To Get Where You Want To Go

Website builders can be a terrific tool, especially for a new business on a limited budget. If you just need a web presence that you can put on your business card, then Squarespace or Wix can definitely help you do that. But, as you get a clearer picture of where you want to go, a website professional can help you make the smartest use of the tools in the website toolbox.

Are website builders not getting you the results you want? Team Upswept is here to guide you through! We’re a comprehensive creative studio, and we have years of website design expertise to put to work for you. Get in touch to learn more!


Apr 27 2017

Cherry City: A Case Study in Design Work

Working in web design can be a complicated process. A lot of creative decisions need to be made while working under a deadline, and within a budget.  Both functionality and the client’s needs have to take  priority, all while looking prettier than the previous iteration. So how do the pros do it? We’d like to give you an example from a recent web design project we completed for Salem, Oregon’s roller derby league, Cherry City Roller Derby.

STARTING OUT

Cherry City came to us with an outdated website, in terms of both content and design. The platform on which their site was built made it difficult for league leadership to post updates. Key information for a roller derby league would get buried in the design. Upcoming events like fundraisers, bouts, and recruitments  were hard to find. League sponsors were also not prominently featured, making sponsorship a less attractive prospect. That can be a big problem for a non-profit!

ROLLIN’ UP OUR SLEEVES

We knew we wanted to build the site on WordPress. This would be a big usability upgrade for Cherry City, and would help them keep  the site’s content fresh and up-to-date. But, we also had to consider how to organize the content in a more beautiful and less confusing way.  Upcoming events needed to be easily accessible, and presented in a consistent visual format.

All of the important elements, front and center on the first page.

We drew on our experience working with Portland’s roller derby league, Rose City Rollers, to find approaches that we knew worked with this kind of content. We knew that public bouts needed to be at the forefront of their online presence, so we made their games the star of the show. But, Cherry City also puts emphasis on recruiting, and makes a special effort to be a welcoming league that keeps its members and volunteers engaged, so we created space in their Events area to highlight Recruitment events as well.
Keeping track of Sponsors at different levels would be important to growing their sponsorship base. We also knew that the same individuals could be involved with multiple teams or committees. We created structures for both Sponsors and Team Members, so Cherry City could easily manage those details all in one easy-to-find place, instead of updating multiple pages.

THERE AND BACK AGAIN

Make sure your site works on mobile, too.

To get the visual and functional improvements we were all looking for, we communicated regularly with Cherry City’s all-volunteer Board of Directors about our design inspirations. We shared with them our wireframes and graphic mock ups, ensuring that we were persisting in the right direction on the project.
After many rounds of feedback, and all of our tweaks made, we were happy to launch their brand new website near the beginning of April!  Their league leadership is quickly gaining comfort with the new structure we’ve built, and they’ll be able to keep their fans, future skaters and volunteers, and sponsors engaged with ease.


Feb 17 2017

Climb the Google Ranks with SEO

WHAT IS SEO?

SEO stands for Search Engine Optimization. It’s the practice of building your website in a way that makes it easier for a search engine to find it, and give it a high-ranking in search results. Think of it as improving your website’s communication with search engines. I’m not going to lie, implementing good SEO can be technical and tedious. That’s why I’ve written this simple guide for some SEO basics. Besides, good SEO principles overlap with qualities of a user-friendly website.

PAGE TITLES

Most search engines utilize tools that transpose key information from your web page into readable, user-friendly search engine results. For example, a page’s title tag will often appear in the first line of a result if the content matches the user’s inquiry. This is a great place to have additional information about your business. Try to think of what someone might search online when looking for a service or product you provide. This might include the name of your business, a quick summary of what your company does, or some services you offer.

 

 

EASY URLS

A good URL often means one that a human being can easily recite from memory without confusing anyone. Most people keep this in mind when choosing their URL, but page titles are just as important! URLs are included in search results, so you have another opportunity to include relevant terms people searching out your business might search.

Many web hosts make this easy to achieve by letting users define static URLs for individual pages. In WordPress, for example, you can find this feature by logging in as an Admin, navigating to Settings > Permalinks. This will display your options for how to structure your website’s URLs.

GOOD CONTENT

It seems obvious, but having good content on your website is an essential first in enticing the right people to visit. Everything else I’ve talked about in this guide won’t be as successful as it could be if your web content falls flat. Make sure your subject matter is directly related to your business and brand goals, and use good web-design principles. Now that’s good content!

Good design is what Upswept Creative does. We’re offering a new packages, all centered around helping you build your brand with elegant design:

  • Brand Essence to design your perfect look and authentic brand message
  • Online Smarts to infuse your online presence with beautiful branding
  • Empire Builder to tailor your web site to YOUR specific goals, so you can step up your business game!

 


Nov 18 2016

Feel Good About Your Website

Creativity can be a boon in difficult times. Self-expression is an essential part of being human. Finding an outlet is especially important when the world around us seems intent to silence individuality. The image of the Artist mining their pain for the page or canvas is a popular one, but it’s important to remember that painting and poetry aren’t the only avenues for creativity. Many of us make inspired decisions in the course of day to day life, especially if you run your own business. Here at Upswept Creative, we help people express their true selves through their business ventures with innovative branding solutions, especially in website design.

Your website isn’t just a digital storefront, it is a visceral experience you impart to every visitor. Your web site is often the deciding factor if they become a paying customer or not. Taking a fresh look at your website design and incorporating new elements can feel liberating.

If you don’t have a website yet, planning is essential. Assembling a good plan and following through feels powerful and gives you momentum that can carry over into other aspects of your business.

Make Your Website Awesome

Not sure where to begin? Start by asking yourself these questions to nail down some basic elements of design for an awesome web experience:

Look at how the image size, top menu, and logo design all work in conjunction here. Does it make you want to order pie right away?

What is the goal of your website?

Is it to make sales? Have visitors sign up to your newsletter? Ask questions about your products or services? Try to be as specific as possible. Your goals shape the whole experience of visiting your website, and what a visitor sees first. Is it a mind-blowing splash graphic that sets the mood for viewing your art? Or would a horizontal-scrolling bar showing off featured store items be more appropriate for your goal?

How did visitors come to your site in the first place?

The answer to this might require combing through your analytics, but it can still be an important step in the planning process in the meantime. If you use your social media to promote click throughs to your website, you’ll want to have the relevant content front and center.

What kind of image content do you need?

Product photos, team member profiles, or the perfect website background are all major elements in a cohesive web design plan. Make a list of all the types of images you think you’ll need to show off the best of your business to the world.

Will your website be viewed by people on-the-go? Be sure and consider your design for mobile platforms as well.
Will your website be viewed by people on-the-go? Be sure to think about your design for mobile platforms as well.

Don’t you feel better after newly considering those aspects of your website? Now is the time to follow through. Upswept Creative offers free consultations to folks just like you – people who have put serious thought into their business and are ready to take the next step in accomplishing their overall branding goals.

We want you to know that no matter what message you’re getting from society at large, the team here at Upswept Creative knows that your individuality matters, and so does your right to creatively express yourself. Let’s hit your creative goals together!



Sep 26 2016

Building a Nest for a Happy Brand

When we first met with Emily of Happy Nest, she had a busy day-to-day of running her professional organizing business and caring for her young children. She had the start of an online presence, but her brand didn’t feel like a good fit. “It’s just… not awesome,” she told us. So, we made a plan to turn her disappointment into excitement, and rebuilt her brand from the ground up.

Photography: a view into a brand

Professional Headshots Portland
Professional headshot of Owner, Emily (hair/makeup: Jessica Belknap)

Our photography session was a great opportunity to get to know her work and what drives her. When I moved through the spaces she’d organized, I could quickly see how her organizing work could make an entire lifestyle more orderly. And, as a mother of three (including twins!), she clearly had to be smart and creative with her solutions to keep her own life running smoothly.

Emily’s work is about creating balance and ease, rather than rigid rules. So, “helping you create a more calm and peaceful nest,” was a great way to capture that ease and show that her solutions are designed to fit your life.

Logo Design: making a nest modern

Finding the right look for Happy Nest’s logo was no small feat. The first logo had a flat, illustrated look to it, but we soon learned that Emily craved a cleaner look that wasn’t quite so literal. After a few rounds of design, we arrived at a logo that felt like just the right fit for Happy Nest.

Website Design: simplicity and structure

The Happy Nest web site didn’t have complicated needs, but, “simple,” doesn’t mean, “boring.” We wanted to create a clean look that echoes the structure that Happy Nest can bring to your life, and we’d learned a lot about Emily’s personal style and aesthetic during the project. We saw pleasing colors and clean geometric patterns in her own decor. So, we let photos from our photography session set the tone on her homepage, and framed it with patterns and colors that spoke to her.

Then, we did rounds of testing to ensure that the site worked well on mobile devices, because her clients are often busy, on-the-go people. The end result is a site that communicates her brand more strongly, and makes details about her services easy to find. (and really, if there’s anyone should have a well-organized, easy-to-use web site, it’s a professional organizer! 😉 )

Desktop web site
Desktop web site

Mobile site
Mobile site


Jun 06 2016

Use Your Web Site to Make Your Business Findable

Summer is upon us in Portland, and that means tourism! People from all over come here for vacations, explore our city, and fall in love with it. You might be making special plans to get ready for the buzz of tourists, especially if you have a storefront or tourism-based business, but there’s one thing you might be missing: is your business findable online?

If you have a web site, take a moment to make sure your web site is ready for summer: here are just a few ways to make sure people can find your business and buy into the amazing things you’re offering!

Include your address on your web site, somewhere.

If you’re looking for walk-in customers, it’s hugely important that your physical address be on your web site, and that it’s easy-to-find. Just one example of why: a recent technology study revealed that 64% of smartphone users convert their search for a restaurant into an actual visit by the end of the day!

Having a mobile-responsive is critical, especially if you get a lot of customers from out-of-town.
Having a mobile-responsive web site is critical, especially if you get a lot of customers from out-of-town.

It’s common for people to search for your location on your web site while they’re on-the-go, so it’s absolutely to your benefit to make it easier for them to find you! Make sure your address exists somewhere on your web site Homepage, even if it’s just in the footer.

Make sure your site is mobile-friendly.

Speaking of customers who search on-the-go, a web site that isn’t easy to use on a mobile device? That can really sink your business. This is doubly true if you depend on tourist business and out-of-town visitors, like Random Order Pie Bar does! Tourists are much more likely to look at your web site on a mobile device, so giving them the best possible experience will help them find you, and become your newest customer.

An added bonus: when your web site is mobile-friendly, it also ranks higher in mobile searches. So, having a mobile-responsive web site will also give you a nice boost in search engine rankings!

Does your web site need a mobile facelift, but you’re not sure where to start? If so, it might be time to hire a creative team to refresh your web site, and make it look its absolute best on every device.

Use prominent call-to-action links.

Whether you’re a walk-up business or an online shop, a prominent call-to-action does a lot of the work for you–an eye-catching message with a clickable button makes it easy for customers to buy in. One great example is Beer Quest PDX–there’s a “Sign Up” link built right into the top of the web site, so customers know exactly where to click to buy in, and sign up for a beer tour adventure.

What do your customers need to buy into what you offer? Make it easy for them to buy in: design your web site with an appealing call-to-action, and put it in a prominent place, so they can make that purchase the instant they decide to choose your offering.

Just Say No to PDFs.

Have you ever visited a web site and clicked on the link to their menu or rate sheet, only to be faced with a PDF that’s hard to read online? That can get pretty frustrating, right?

Imagine doing that on a mobile device? Even worse! The print is surely too small to read, and you have to clumsily swipe and scroll and search for the information you want.

Again, this is about making it easy for people to want what you’re offering, and to learn more about it. Using a PDF instead of a standard web page may seem easier for you, but is that worth hindering your potential customers?

I’ll admit, “No PDFs” isn’t the most hard-and-fast rule–PDFs can have their place on a web site, especially if you’re selling a e-books, or if your content is the product. But, for simple information that your customers and clients will want to access quickly, create a standard web page for that content.

What else can you do to make your web site do the work for you?

There are awesome brand and design strategies that can be built right into your web site, so you spend less time worrying about marketing, and more time doing what you love. But, that means getting more specific, and building a web experience that’s a perfect fit for your business. If you’re ready for a refreshed web site that does the work for you, just click on the button below and tell us a little more about your business. We’d love to hear from you!

Tell us more about you! »


May 06 2016

Bringing strong brand to web design for Random Order Pie Bar

The "Before" Picture: Random Order's old site didn't incorporate their updated branding.
The “Before” Picture: Random Order’s old site didn’t incorporate their updated branding.

When a once-humble pie shop gains a worldwide audience, a lot of eyes will suddenly be looking for it, especially on the internet--a lot of business dream of that level of fame, but not all of them are ready for it! It’s easy for a potential new fan to see you in a magazine or on TV, pull out their smartphone, and go online to find the best pie in Portland. That means the pressure is on your web site to make a great first impression, and give them what they need to find you.

Random Order Pie Bar was more ready for fame than some, when Travel & Leisure magazine first rated their Vanilla Salted Caramel Apple Pie among “America’s Best”. When the owner of Random Order reached out to Team Upswept, they had updated their signage, menus, and other brand assets with a bolder and more polished look, and they also wisely gathered high-quality photos of their beautiful and positively scrummy pies!

But, even with all of these assets in their hands, their brand refresh was far from complete. None of their new brand imagery was being used effectively in their online presence, and they were also losing potential customers because of their not-so-mobile-friendly web site. The overall look-and-feel of the old web site felt heavy and staid, which didn’t fit at all with the welcoming and active environment of their cafe. That’s where Team Upswept came in!

Our new homepage design made bigger, better use of Random Order's updated logo and gorgeous pie photos. (click to embiggen)
Our new homepage design made bigger, better use of Random Order’s updated logo and gorgeous pie photos. (click to embiggen)

Our first order of business was designing the new web site to make the best use of their brand assets. Their updated logo now shows front-and-center with a gorgeous, full-width photo of their now-famous pie, and brand fonts are also used prominently, to tie in with their printed menus and advertisements. Their “Pie to the People” tag line also appears in multiple locations throughout the site, so this clever catch phrase can stick in the minds of future tourists and customers.

We also updated their menus to highlight both their pie flavors and cafe selections, with prominent calls to action for special ordering your favorite pie, or visiting the shop for a coffee drink and a slice. And, of course, we incorporated more of the lovely photos of the food, drinks, and cafe space throughout the site, to share the quality of their hand-crafted treats, and the community they’ve built over the years.

Random Order's new mobile site achieves the goals of the desktop version and makes it easy to view for people on-the-go.
Random Order’s new mobile site achieves the goals of the desktop version and makes it easy to view for people on-the-go.

And, now that Random Order’s reach extends far outside of its Portland, Oregon home, we made sure their web site would be easy to use for visiting tourists and local enthusiasts alike, by building a web site design that displays gracefully on mobile devices. With more and more people using mobile devices to learn about their pies–especially when traveling in from out of town–it’s absolutely critical that Random Order Pie Bar have a mobile site which is easy to use.

The new mobile site for Random Order achieves the same goals as the desktop version, and brings the brighter, more welcoming look to people on-the-go, and folks who are looking to sample a slice or a whole order of their famous pies can easily find their location or contact them with questions or special orders.

If you know me, then you know that I get more than a little excited about pie, so working with people who make some of the absolute best pie in Portland was a total blast. My only complaint? Looking at all of those photos made me so very hungry pie. Maybe that’s my cue to head up to Alberta St. and grab a world-famous slice for myself! 😉

Portland branding and web design by Upswept Creative


Jan 19 2016

On Keeping Projects Moving and Shifting Gears: an interview with Kelley “Frisky Sour” Gardiner

Writing a book is no small undertaking, and neither is being a parent. Kelley “Frisky Sour” Gardiner didn’t shy away from either of those things, though–she resolved to write and edit her first book throughout her pregnancy, and publish it before her little one’s due date! Now, she’s created Roller Derby for Beginners, a definitive roller derby resource book for new skaters that’s available as both a paperback and an e-book, and even maintained a companion web site of resources to go with it.

Now, that companion site is taking on a new life: RollerDerbyForBeginners.com has become an ongoing blog of tips, information, and resources for new roller derby skaters, “to help new skaters be better athletes, make sense of their new world, and get the reassurance that though their derby journey is their own, there’s a lot that we have in common.” It wasn’t the easiest decision to shift gears and find a new purpose to the site, but things are looking bright for the new site.

We checked in with Frisky to pick her brain on how to keep a long-term project moving, and on shifting gears and making changes to your original vision.

Kelley/Frisky, after the birth of her awesome roller derby resource book.
Kelley/Frisky, after the birth of her awesome roller derby resource book. (photo courtesy of author)

UPSWEPT: Roller Derby For Beginners was your first published book–what parts of creating and promoting it were the most important to you?

FRISKY: I think the most important aspect of me making a product was to make sure that it was worth buying. I mean, I’d rather make zero dollars and help someone than make a million dollars by bilking people $14.95 at a time. My volunteer early readers were absolutely essential to forming the book into something that was useful to all kinds of skaters with all kinds of experiences. I’m just me, and I skated for two leagues. Getting feedback from my beta readers and learning through their lenses was just as important as hiring good editors. (Hire good editors.)

UPSWEPT: Longer-term projects can be tough to manage. What did you do to keep the book project moving, and keep yourself motivated?

FRISKY: I had this kinda big deadline looming over me in the form of pregnancy. Then, I had a successful Kickstarter, so I HAD to finish, or else [I’d] be that jerk. Luckily for all those Kickstarter supporters, Baby Sour came a week after his due date, and I’d planned to take that time off anyway. I absolutely cannot recommend trying to figure out the finer points of formatting and page breaks in Word on four hours of sleep, but you gotta do what you gotta do.

UPSWEPT: Writing a book isn’t easy! What were some of the bigger challenges of creating and promoting your book?

FRISKY: What with the baby and all, my promotion plan became kind of helter skelter. I thought I’d have time to market after the kid was born, but, um, no. No one ever has more time later, least of all when they suddenly get a 24-hour on-call job.

Writing the thing was just work. I had a plan, and just chipped away at it slowly. People are impressed by that part, but it comes naturally to me as a writer to put words on a page, edit, edit, ask for help, and edit again. Knowing how to pitch this book and reach my very particular audience was the problem, especially with a pretty small marketing budget.

UPSWEPT: What made you decide to shift gears and turn your book companion site into an active blog? Is there anything that made the transition from book to blog difficult?

quotation_goal-settingFRISKY: It was a path that should have been obvious [to me] a few years ago, but it was hard to let go of my old roller derby blog. It didn’t even have a roller derby name or URL–it was personal blog that just sort of evolved to being about roller derby. It became a place to blog for beginning skaters, so it only made sense to kill off the old blog and really focus on making one site that served all those needs.

I still have to figure out a few details, like whether to transfer some old content to the new site. The only problem is that I’m learning more all the time that I wish could be in the book! That’s the beauty and the detriment of digital publishing. I hope I can just cover the basics in the book, get people rolling, and then bring them to the blog for the details. (Of course, I’m hoping to draw new [book] readers via the blog as well.)

The new blog concept is an experiment at this point, to see what kind of content people want. I want to keep putting out useful information and paying writers for it.

UPSWEPT: Do you have any advice for people who might want to publish or blog in the future?

FRISKY: I’m a professional blogger and writer, and the most common problem I see is starting without a clear goal or focus. Do you want to share your story? Sell a product? Get more exposure? Focus on a goal as early as possible, so you don’t spin your wheels in a million directions. But at the same time, there’s no right or wrong way to do it. There are just different strategies for accomplishing your goals and catching those dreams. Messing up and learning along the way is part of the deal.


Jan 11 2016

Breaking It Down: Setting Goals for 2016

The Future Is In Your Hands! Start Setting Goals and Make a Plan for 2016!

It’s a new year, and everyone has resolutions and setting goals on their mind. If you’re anything like us, you might start feeling sort of anxious or overwhelmed about all the possibilities. You keep telling yourself to floss more, drink more water, go on vacation, catch up with friends and family, do yoga, etc.

Setting Goals for business: physical, emotional, relationalTo help combat the anxiety that comes with having so many options, we like to break our goals up into categories: the Physical, the Emotional, and the Relational. Some of those examples may apply more directly to you as a business owner (seriously, go on vacation!) than others, the basic principle still applies. In what ways can your business improve physically, emotionally, and relationally? Here are a few suggestions:

The Physical

Everyone has something about their office that makes life harder. The printer never works. You don’t have enough space. Where have all the pens gone? Take this time to reflect on your physical space, and come up with some ways that you might be able to improve it.

The Emotional

Have you ever noticed how great it feels to do something nice for someone else? Find an organization that matters to you and give what you can. whether it’s time as a volunteer or a regular donation, you’ll notice your happiness levels increasing.

The Relational

Is it time to expand your network? There’s nothing like bouncing ideas off fellow business owners for feedback or support. Think about joining a network or organization that’s related to your business to spice up your relationships.

Don’t Know Where To Start Setting Goals? We’ve Got Your Back.

We’re growing and changing here at Upswept HQ, too, and that means we can do more for you AND do it better. We have some awesome new team members coming aboard to lend you a helping hand, whether it’s with the small stuff, or the big visions. (you’ll meet them soon!)

  • Struggling with the Physical? We can help you make your business look fabulous on the outside with strong design, attractive and usable web solutions, and smart content strategy.
  • Looking for the Emotional center of your business? When you do a branding and web project with us, we’ll be taking you through a more in-depth Discovery process, so you feel confident in your message and do better business.
  • Feeling disconnected on the Relational side of things? We’re now taking on Social Media Management! We can help you create new content, manage campaigns, and navigate the technical side for you, so you don’t have to waste your precious day-to-day on Facebook.

We can help you formulate an action plan for making your brand image smarter and prettier in the new year. A consultation with us is always free, and we love helping you grow! Click the link below, answer a few questions about your project, and we can take the wheel.

Talk to us! We like you already. »

Hearts, successes, and good vibes to you in the coming year!


Sep 25 2015

Freelance Web Designers & Developers: We’re Seeking You!

web design and development in PortlandAre you a freelance Designer or WordPress Developer? It’s looking like a busy Fall here at Upswept, and we might just need your help! So, we’re updating our resources and looking for smart, fun, and all-around-stellar people to work with us on current and future projects.

DEVELOPERS:

We have front-end development projects coming up in the very near future, and potentially back-end projects further down the line. You should have:

  • Strong knowledge of HTML, CSS, PHP.
  • Experience building WordPress themes from scratch is a must!
  • Experience with coding mobile-responsive sites is a huge plus.
  • Knowledge of Bootstrap and Sass are also plusses.

DESIGNERS:

We handle a variety of projects for independent businesses, including brand design, web sites, photography, and other creative endeavors. Here’s what we’re looking for from freelance designers:

  • Web Design experience is a must, as that is our biggest need.
  • Experience with logo/branding and print design is also a bonus.
  • Agency experience is a plus.
  • Familiarity with 12-column and responsive design would also be great.

Portland is our home. Hopefully it’s yours, too.

We believe in giving back to our local economy whenever we can, so we have a very strong preference to work with freelancers who are located in PDX. We want to be able to meet with you face-to-face! However, there is a slim chance that remote work may also be possible for the perfect person. Individuals only–please no firms or companies. Please no inquiries from outside of the U.S.

Sound like you?

Fantastic! Just e-mail us at ask [at] upsweptcreative [dot] com using the subject line, “Freelancing is Awesome.” Include your resume and a portfolio link, and a brief paragraph about who you are, what you love, and why you want to make pretty with us, and we’ll reach out to you soon. Thank you!