Feb 20 2018

Social Media Trends 2018

One of the biggest challenges of social media is that it’s always changing. Old platforms switch up their interface, lose users, or disappear entirely. New, confusing platforms pop up to fill the gap. Even the old stalwarts go through massive changes over the course of a year (installed the new Snapchat update yet?). Social media is an ever-evolving landscape, and 2018 will be no exception. As a social media marketer, it’s my job to research, anticipate, and prepare for possible trends on the horizon.  Here are the trends I see having an impact on social media marketing in the coming year.

New Tech = New Trends

Technology evolves rapidly, and the tech companies that run social media platforms need to implement and cater to them in order to stay relevant. Digital hangout platforms like Houseparty became hugely popular with young people in 2017. This is a good indicator that larger social media platforms will eventually incorporate some of the key functions of hangout apps into their own platform. Facebook tends to do this by purchasing an up-and-coming app, and folding that app’s functionality into their own system updates.

While new functionality can be intimidating, I think of instances like this as an opportunity. Many brands will be experimenting with new ideas. Nothing is set in stone. Explore the new technologies as they appear, and take the chance to do some experimenting yourself. You may end up setting the standard for how brands use that function to market!

Rearranging Chairs in the Twitterverse

Believe it or not, Twitter is starting to show signs of decline. For the first time, Twitter failed to increase it’s active users for the entire second half of 2017. The first sign of a dying platform is seeing a halt in active user growth. While it won’t happen as fast or be as dramatic as the sinking of the Titanic, this slowdown is worth keeping an eye on in 2018.

We can expect Twitter to throw some curveballs this year, similar to their decision to increase the character count of tweets near the end of last year. They might even try some outlandish things to stay afloat, which will affect existing marketing strategies. Keep an eye out for changes so you, too, can adapt and keep your market efforts effective.

The (Facebook) Sky is Falling!

Facebook Live is an example of a feature from another app folded into the system. Photo by Sticker Mule on Unsplash

One of the most dramatic changes in the social media marketing landscape happened at the end of 2017: Facebook changed the algorithm that determines how a user’s feed is populated. The changes are intended to prioritize posts from family and friends, and reduce “spam” from business pages. While this change has been live since November 2017, social media marketers are still adjusting.

So far, we’ve learned that the new algorithm punishes pages that use “baiting” strategies to boost engagement. This blog post goes into detail on what the algorithm will flag as bait, and how using those strategies will actually hurt the reach and engagement for future posts. As we approach the end of Q1 with these changes, updated strategies that take the new algorithm into account will solidify. Experiment yourself, and pay attention to what other brands in your field are doing differently.

Change is Scary, but We Got This!

The ever-changing landscape of social media makes marketing in these spaces a unique challenge. But if you stay engaged and up-to-date, you will be better prepared to make the necessary adjustments, and keep your online marketing relevant, engaging, and successful.

Of course, your real challenge may simply be that you don’t have enough time to stay on the cutting edge of social media marketing. That’s where we come in. Upswept Creative offers social media management packages designed specifically for each client. We will meet you where you’re at in terms of expertise, budget, and brand voice. Reach out to our Social Media Maven today to schedule your free consultation.

Mar 17 2017

Code is Poetry: Why We <3 WordPress

There are so many options for website management and building these days, it can be overwhelming. Customization, flexibility and ease-of-use are all important to consider when choosing a platform. With these qualities in mind, Team Upswept chooses WordPress as the platform for nearly all of our clients’ website redesign needs. Here’s why:

WordPress HeartEase of Use

The WordPress Dashboard makes it easy to manage and update your own copy and images so that your website is always current and can evolve as your business evolves. The Dashboard is clean and easy to use, and there’s lots of support documentation if you have questions — making it simple and painless to  see and edit your content, view traffic statistics, and manage your e-commerce.

Mature Software & Blogging Capabilities

 WordPress is a mature and stable product, which has focused on elegant user experience and responsible web standards. Launched way back in 2003 by Matt Mullenwig and Mike Little, WordPress began as a personal blogging platform. Blogging capabilities are dialed-in and rock solid making it easy to maintain a business blog and get more eyeballs on your site.

Infinite Extensibility

 There are almost fifty-thousand plugins for WordPress, allowing us to add simple features to your semi-custom website quickly, and affording us huge advantages in building fully-custom sites as well.

Three plugins we love to keep in our pockets

Contact Forms 7  is a great example of a quick plug-in to create a contact form.
Advanced Custom Fields lets us customize and simplify how you manage your content.
WooCommerce is a great comprehensive plug-in for E-Commerce needs.

Search-Engine Magic

WordPress is great with search engines, and a lot of SEO-friendly code structure is built right into the platform. This gives us a leg-up in driving search-engine traffic to when your website is new.

WordPress Heart Logo
WordPress Heart by Foomandoonian

Seriously, we love working with WordPress. The customizability through plug-ins and access to back-end organization is a dream to work with. The platform’s user-friendly layouts and interfaces also allow us to be confident when we hand over the management of a site to our clients after the site goes live.

Want to get started on your website redesign with WordPress? Schedule a consultation with us to find out how we can bring this magic to your business!

Feb 17 2017

Climb the Google Ranks with SEO


SEO stands for Search Engine Optimization. It’s the practice of building your website in a way that makes it easier for a search engine to find it, and give it a high-ranking in search results. Think of it as improving your website’s communication with search engines. I’m not going to lie, implementing good SEO can be technical and tedious. That’s why I’ve written this simple guide for some SEO basics. Besides, good SEO principles overlap with qualities of a user-friendly website.


Most search engines utilize tools that transpose key information from your web page into readable, user-friendly search engine results. For example, a page’s title tag will often appear in the first line of a result if the content matches the user’s inquiry. This is a great place to have additional information about your business. Try to think of what someone might search online when looking for a service or product you provide. This might include the name of your business, a quick summary of what your company does, or some services you offer.




A good URL often means one that a human being can easily recite from memory without confusing anyone. Most people keep this in mind when choosing their URL, but page titles are just as important! URLs are included in search results, so you have another opportunity to include relevant terms people searching out your business might search.

Many web hosts make this easy to achieve by letting users define static URLs for individual pages. In WordPress, for example, you can find this feature by logging in as an Admin, navigating to Settings > Permalinks. This will display your options for how to structure your website’s URLs.


It seems obvious, but having good content on your website is an essential first in enticing the right people to visit. Everything else I’ve talked about in this guide won’t be as successful as it could be if your web content falls flat. Make sure your subject matter is directly related to your business and brand goals, and use good web-design principles. Now that’s good content!

Good design is what Upswept Creative does. We’re offering a new packages, all centered around helping you build your brand with elegant design:

  • Brand Essence to design your perfect look and authentic brand message
  • Online Smarts to infuse your online presence with beautiful branding
  • Empire Builder to tailor your web site to YOUR specific goals, so you can step up your business game!


Aug 02 2016

Two Photo Apps for Your Phone That Pro Photographers Swear By


Make your smartphone camera smarter.

An important part of the Product Photos Made Simple mission is sharing techniques that can help you get better photos, even if you don’t own a real camera! And, that means using your smartphone in a way that’s, well, smarter. So, I’m going to share two smartphone apps that even pro photographers like myself swear by:


When your phone camera gives you ho-hum results, Camera+ can help you fix it. Camera+ gives you control over how your phone camera behaves with features like selecting your focus point, exposure control, image stabilization, even a macro mode for those close-up details! (if you don’t know what these things mean, don’t worry! We’ll cover it in Product Photos Made Simple!)

The app purchase is $2.99, which is honestly completely worth it compared to the value of how much more control you’ll get over your photos. You’re bound to save endless amounts of time and headache with this one, tiny purchase.

Camera+ is available for iPhone and iPad. Looking for an Android equivalent? Camera Zoom FX has a similar set of features for Android users, and for the same price as Camera+.


When a phone camera photo doesn’t turn out quite the way you’d like, you don’t have to learn Photoshop to fix it–Snapseed is a sweet app that will let you make edits to your photos right on your smartphone.

Snapseed lets you make adjustments to brightness, contrast, color temperature, and more, with just a swipe of your finger. You can also crop and straighten your images, *and* it also includes a variety of Instagram-like filters and effects that you can adjust! (a personal favorite of mine, because default Instagram filters are too heavy for my taste!)

The best part? Snapseed is now completely FREE, and is available for both iPhone andAndroid devices. So, it’s definitely worth trying out!

Want in-depth tips on how to use these apps? There’s only THREE DAYS LEFT to get it!

Some of you are already supporting Product Photos Made Simple on IndieGogo, but for those who haven’t, time is running out! Back the campaign to get the guide at a one-time price, or get a boost for your business with one of our HUGE discounts on fashion and product shoots, especially for our backers!

If someone you know needs a professional photoshoot, share this with them–we can even shoot product that’s shipped to us!

Ready to DIY smarter? Click the button below to start taking better photos:

Learn how to take better product photos, even if you don’t own a real camera!

Get Product Photos Made Simple! »

Got an extra Second? Share this with your people.

Your help getting the word out is valuable beyond words! So, share our e-mail tips with others who might benefit, encourage folks you know to check out the IndieGogo campaign, and share it on social media. The more who jump on board, the faster you’ll get this guide delivered straight to you!

Jun 06 2016

Use Your Web Site to Make Your Business Findable

Summer is upon us in Portland, and that means tourism! People from all over come here for vacations, explore our city, and fall in love with it. You might be making special plans to get ready for the buzz of tourists, especially if you have a storefront or tourism-based business, but there’s one thing you might be missing: is your business findable online?

If you have a web site, take a moment to make sure your web site is ready for summer: here are just a few ways to make sure people can find your business and buy into the amazing things you’re offering!

Include your address on your web site, somewhere.

If you’re looking for walk-in customers, it’s hugely important that your physical address be on your web site, and that it’s easy-to-find. Just one example of why: a recent technology study revealed that 64% of smartphone users convert their search for a restaurant into an actual visit by the end of the day!

Having a mobile-responsive is critical, especially if you get a lot of customers from out-of-town.
Having a mobile-responsive web site is critical, especially if you get a lot of customers from out-of-town.

It’s common for people to search for your location on your web site while they’re on-the-go, so it’s absolutely to your benefit to make it easier for them to find you! Make sure your address exists somewhere on your web site Homepage, even if it’s just in the footer.

Make sure your site is mobile-friendly.

Speaking of customers who search on-the-go, a web site that isn’t easy to use on a mobile device? That can really sink your business. This is doubly true if you depend on tourist business and out-of-town visitors, like Random Order Pie Bar does! Tourists are much more likely to look at your web site on a mobile device, so giving them the best possible experience will help them find you, and become your newest customer.

An added bonus: when your web site is mobile-friendly, it also ranks higher in mobile searches. So, having a mobile-responsive web site will also give you a nice boost in search engine rankings!

Does your web site need a mobile facelift, but you’re not sure where to start? If so, it might be time to hire a creative team to refresh your web site, and make it look its absolute best on every device.

Use prominent call-to-action links.

Whether you’re a walk-up business or an online shop, a prominent call-to-action does a lot of the work for you–an eye-catching message with a clickable button makes it easy for customers to buy in. One great example is Beer Quest PDX–there’s a “Sign Up” link built right into the top of the web site, so customers know exactly where to click to buy in, and sign up for a beer tour adventure.

What do your customers need to buy into what you offer? Make it easy for them to buy in: design your web site with an appealing call-to-action, and put it in a prominent place, so they can make that purchase the instant they decide to choose your offering.

Just Say No to PDFs.

Have you ever visited a web site and clicked on the link to their menu or rate sheet, only to be faced with a PDF that’s hard to read online? That can get pretty frustrating, right?

Imagine doing that on a mobile device? Even worse! The print is surely too small to read, and you have to clumsily swipe and scroll and search for the information you want.

Again, this is about making it easy for people to want what you’re offering, and to learn more about it. Using a PDF instead of a standard web page may seem easier for you, but is that worth hindering your potential customers?

I’ll admit, “No PDFs” isn’t the most hard-and-fast rule–PDFs can have their place on a web site, especially if you’re selling a e-books, or if your content is the product. But, for simple information that your customers and clients will want to access quickly, create a standard web page for that content.

What else can you do to make your web site do the work for you?

There are awesome brand and design strategies that can be built right into your web site, so you spend less time worrying about marketing, and more time doing what you love. But, that means getting more specific, and building a web experience that’s a perfect fit for your business. If you’re ready for a refreshed web site that does the work for you, just click on the button below and tell us a little more about your business. We’d love to hear from you!

Tell us more about you! »

Jan 27 2016

A Pie-Filled Peek at Smarsh Week 2016

We were pretty pleased to return for Smarsh Week this year, to capture some of the happenings during their activity-filled multi-day event! Employees from the many global offices of this tech company converge in Portland every year, to engage in a variety of events and mixers in and around their Downtown PDX headquarters.

A special treat on the Smarsh Week 2016 agenda was a pie smashing event, done to support fundraising for the Movember Foundation, to help them in their continuing fight against cancer. A dozen-or-so employees offered themselves up as tribute–including several members of their Leadership Team–and together raised over $1000 for the Foundation.

We couldn’t resist this incredibly GIF-able moment featuring CEO Steve Marsh, braving his pie-in-the-face like a champ. Big ups to everyone at Smarsh for being all-around lovely people, and for doing good in the community!

Smarsh CEO supporting Movember fundraising efforts by getting pied in the face.
Smarsh CEO supporting Movember fundraising efforts by getting pied in the face.

Sep 25 2015

Freelance Web Designers & Developers: We’re Seeking You!

web design and development in PortlandAre you a freelance Designer or WordPress Developer? It’s looking like a busy Fall here at Upswept, and we might just need your help! So, we’re updating our resources and looking for smart, fun, and all-around-stellar people to work with us on current and future projects.


We have front-end development projects coming up in the very near future, and potentially back-end projects further down the line. You should have:

  • Strong knowledge of HTML, CSS, PHP.
  • Experience building WordPress themes from scratch is a must!
  • Experience with coding mobile-responsive sites is a huge plus.
  • Knowledge of Bootstrap and Sass are also plusses.


We handle a variety of projects for independent businesses, including brand design, web sites, photography, and other creative endeavors. Here’s what we’re looking for from freelance designers:

  • Web Design experience is a must, as that is our biggest need.
  • Experience with logo/branding and print design is also a bonus.
  • Agency experience is a plus.
  • Familiarity with 12-column and responsive design would also be great.

Portland is our home. Hopefully it’s yours, too.

We believe in giving back to our local economy whenever we can, so we have a very strong preference to work with freelancers who are located in PDX. We want to be able to meet with you face-to-face! However, there is a slim chance that remote work may also be possible for the perfect person. Individuals only–please no firms or companies. Please no inquiries from outside of the U.S.

Sound like you?

Fantastic! Just e-mail us at ask [at] upsweptcreative [dot] com using the subject line, “Freelancing is Awesome.” Include your resume and a portfolio link, and a brief paragraph about who you are, what you love, and why you want to make pretty with us, and we’ll reach out to you soon. Thank you!