Jun 08 2017

Social Media Management 102

A few weeks ago, we talked about some basics of social media marketing. In that post, I went over how to set goals, decide which platforms to use, and urged you to stick to the plan. Now I’d like to get into another aspect of social media marketing that’s just as important… what the heck do you put out there on social media!?

SET YOUR TONE

It’s part of our brand to be a little cute and cheeky, so I’ll often make fun posts like this one.

Deciding on the tone you’d like your social media presence to embody is a fundamental aspect of any online strategy. It’s also one of the most difficult things to nail down. Tone comes across through word choice in your posts and profiles, the actual content of your posts, and how you engage with followers, comments, and private messages.

While the voice you use on social media should be similar to the tone of your website, it shouldn’t be a carbon copy. Social media is social after all. Find a voice that encourages engagement, whether that’s a “like”, comment, or click-through to your website.

A PICTURE IS WORTH 1000… LIKES

Across all social media platforms, posts with pictures get the most attention by far. This blog did an informal study that showed tweets with images garnered 89% more favorites than tweets without images. But you shouldn’t just attach random images. If you can, create or commision your own visual content by taking product pictures, crafting digital graphics, or snapping some thoughtful photos while at a work-relevant event. When using images created by a third party, make sure you have permission!

Giving a peek into the behind the scenes of your business can be very engaging. This is a shot Sarah snapped during a recent photo shoot.

 

The benefit of having in-house visual content is that you can make sure it’s all on brand. It will naturally feel a part of your overall brand identity.

GET THAT GOAL

Social media platforms are fantastic for bringing your brand’s tone and personality to the fore, and getting your name out to a lot of people. They aren’t so great as a place for information dumps, or straight-up advertisements — those fit better on a company website, and something people will be more prone to absorb if they’re already interested. Cast a wide net with your social media presence. Strike a tone that’s personal, use visual content that’s on brand and engaging, and craft content that makes people want to click that link to your website, ticket sale, or product page.

I like to think of a social media presence like a digital storefront, and the overall strategy as the decorations and window displays. The goal is to get as many people in the store (onto your website, online store, etc…) as possible. Once they’re inside, it’s much more likely that you’ll make that sale!

 

At Upswept Creative, we’re a one-stop-shop for branding, web design, and social media marketing. You can get all the elements you need for a successful online presence from our small-but-fierce firm. Check out our variety of service offerings, designed to meet the needs of business owners at different price points. We’re looking forward to chatting with you!


Dec 08 2016

Stealing Photos is Bad

Photography usage in the digital age has, unfortunately, been a big problem. Stealing content is not ok – ever! Knowing the rules and etiquette surrounding using work that is not your own is an important part of being an ethical and responsible business owner or creative professional. I’ve written this post as a quick guide to help you avoid making hurtful and costly mistakes with photo usage.

CREATOR RULES

Photo generously provided by Mac Reid. Check out their work at www.macreid.com.
Photo generously provided by Mac Reid. Check out their work at www.macreid.com.

The photographer who produced the original image likely owns it, and is therefore entitled to decide how it’s used. When contacting the original creator, it’s polite to describe how you plan to use the photo in question, so they have a better idea of whether or not it’s something for which they’d like to give permission.

The owner might ask you to pay them for your usage. They might also request that you give credit to them. Giving credit is not only courteous, but it’s often simple. If you aren’t sure, you can always ask the original creator how they would prefer to be credited.

STOCK SOLUTIONS

Stock photos can be a quick and easy photo solution. There are many online stock photo databases out there, and each has it’s own strengths and weaknesses. Photos you’ve paid for you can usually use however you’d like – just be sure to check the usage terms on the site you bought it from.

DIY

If the perfect photo isn’t out there, why not make it yourself? Photographs you produce you’re allowed to use however you’d like. This might not seem like the most convenient route, but it is one way to get exactly what you want out of your photos. Lucky for you, we’ve written some posts on how to take professional quality photos, and you can always subscribe to our newsletter for more in-depth tips. Feel the power!

BOOK A PROFESSIONAL PHOTO SHOOT

If stock photos don’t feel right, and the Do-It-Yourself method isn’t working out, there’s another way to guarantee you can use your photos freely: Hire a professional photographer to take the photos you want! You’ll be able to share your unique brand vision with your photographer, you’ll get high-quality photos, and you’ll often get a more authentic look than a stock photo can provide. Upswept has some options for photo shoot sessions, if you need help in that area.

Different photographers have different standards for how their clients use their photos, so you may want to check with them to find out what’s okay and what isn’t. But, as a general rule, you should have a lot of freedom to use this type of photo in your branding and marketing.


Sep 26 2016

Building a Nest for a Happy Brand

When we first met with Emily of Happy Nest, she had a busy day-to-day of running her professional organizing business and caring for her young children. She had the start of an online presence, but her brand didn’t feel like a good fit. “It’s just… not awesome,” she told us. So, we made a plan to turn her disappointment into excitement, and rebuilt her brand from the ground up.

Photography: a view into a brand

Professional Headshots Portland
Professional headshot of Owner, Emily (hair/makeup: Jessica Belknap)

Our photography session was a great opportunity to get to know her work and what drives her. When I moved through the spaces she’d organized, I could quickly see how her organizing work could make an entire lifestyle more orderly. And, as a mother of three (including twins!), she clearly had to be smart and creative with her solutions to keep her own life running smoothly.

Emily’s work is about creating balance and ease, rather than rigid rules. So, “helping you create a more calm and peaceful nest,” was a great way to capture that ease and show that her solutions are designed to fit your life.

Logo Design: making a nest modern

Finding the right look for Happy Nest’s logo was no small feat. The first logo had a flat, illustrated look to it, but we soon learned that Emily craved a cleaner look that wasn’t quite so literal. After a few rounds of design, we arrived at a logo that felt like just the right fit for Happy Nest.

Website Design: simplicity and structure

The Happy Nest web site didn’t have complicated needs, but, “simple,” doesn’t mean, “boring.” We wanted to create a clean look that echoes the structure that Happy Nest can bring to your life, and we’d learned a lot about Emily’s personal style and aesthetic during the project. We saw pleasing colors and clean geometric patterns in her own decor. So, we let photos from our photography session set the tone on her homepage, and framed it with patterns and colors that spoke to her.

Then, we did rounds of testing to ensure that the site worked well on mobile devices, because her clients are often busy, on-the-go people. The end result is a site that communicates her brand more strongly, and makes details about her services easy to find. (and really, if there’s anyone should have a well-organized, easy-to-use web site, it’s a professional organizer! 😉 )

Desktop web site
Desktop web site

Mobile site
Mobile site


Aug 02 2016

Two Photo Apps for Your Phone That Pro Photographers Swear By

fb-cover_almost-ending

Make your smartphone camera smarter.

An important part of the Product Photos Made Simple mission is sharing techniques that can help you get better photos, even if you don’t own a real camera! And, that means using your smartphone in a way that’s, well, smarter. So, I’m going to share two smartphone apps that even pro photographers like myself swear by:

cameraplusCamera+

When your phone camera gives you ho-hum results, Camera+ can help you fix it. Camera+ gives you control over how your phone camera behaves with features like selecting your focus point, exposure control, image stabilization, even a macro mode for those close-up details! (if you don’t know what these things mean, don’t worry! We’ll cover it in Product Photos Made Simple!)

The app purchase is $2.99, which is honestly completely worth it compared to the value of how much more control you’ll get over your photos. You’re bound to save endless amounts of time and headache with this one, tiny purchase.

Camera+ is available for iPhone and iPad. Looking for an Android equivalent? Camera Zoom FX has a similar set of features for Android users, and for the same price as Camera+.

snapseedSnapseed

When a phone camera photo doesn’t turn out quite the way you’d like, you don’t have to learn Photoshop to fix it–Snapseed is a sweet app that will let you make edits to your photos right on your smartphone.

Snapseed lets you make adjustments to brightness, contrast, color temperature, and more, with just a swipe of your finger. You can also crop and straighten your images, *and* it also includes a variety of Instagram-like filters and effects that you can adjust! (a personal favorite of mine, because default Instagram filters are too heavy for my taste!)

The best part? Snapseed is now completely FREE, and is available for both iPhone andAndroid devices. So, it’s definitely worth trying out!

Want in-depth tips on how to use these apps? There’s only THREE DAYS LEFT to get it!

Some of you are already supporting Product Photos Made Simple on IndieGogo, but for those who haven’t, time is running out! Back the campaign to get the guide at a one-time price, or get a boost for your business with one of our HUGE discounts on fashion and product shoots, especially for our backers!

If someone you know needs a professional photoshoot, share this with them–we can even shoot product that’s shipped to us!

Ready to DIY smarter? Click the button below to start taking better photos:

Learn how to take better product photos, even if you don’t own a real camera!

Get Product Photos Made Simple! »

Got an extra Second? Share this with your people.

Your help getting the word out is valuable beyond words! So, share our e-mail tips with others who might benefit, encourage folks you know to check out the IndieGogo campaign, and share it on social media. The more who jump on board, the faster you’ll get this guide delivered straight to you!

Jul 13 2016

The Hard-To-Spot Problem in Your Photos That Could Cost You–and How To Fix It

Being an online seller is already a lot of work, even when your customers are happy. Your day-to-day hustle can turn into a huge headache when your customers get a product that isn’t what they expected–or worse yet, if they aren’t buying at all!

What’s the one hard-to-see thing that can save you from that headache? White Balance.

white-balance-example
These four images are all of the same product! They just have different white balance. Which one do you think is the best?

What is White Balance? It’s the balance of hues in your photo that makes the object look the most natural to your eye. Digital photos have different levels of tints and tones, and it can make a real impact on the final photo. It’s not the easiest thing to see, when you look through your photos one-at-a-time.

Take a look at the four images to the right. Those are all the exact same photo, of the exact same product! The only difference between them is that they each have a different white balance. (bonus: can you tell which is the best-balanced one?)

From there, you can see one problem right away: someone could easily buy this product online expecting one color, only to receive it in a different color. And that means an unhappy customer.

And, if your photos are inconsistent, that can make YOU look inconsistent. You only have a second to build trust online, and if your photos are all over the map, online shoppers won’t feel as comfortable trusting in your product.

“I See The Problem! But How Do I Fix It?”

Product Photos Made Simple will include some specific apps and techniques you can use to adjust your photos for better results, but a couple of things you can do right away:

  • Make sure to compare your photos. Look at other photos from this batch of products, and look at older product photos, and see if they’re consistent with each other.
  • Ban fluorescent lighting from your shoots! Fluorescent lights–particularly those long, tube-style lights you’ll see in stores and offices–very often make people and products look sickly and green. Look for a different lighting source to shoot your products–you’ll likely be much happier.

Want more, better, in-depth help for your product photos? Support our IndieGogo campaign, and you’ll get Product Photos Made Simple, a How-To Guide specifically for people who DIY and don’t have time to waste!

Learn how to take better product photos, even if you don’t own a real camera!

Get Product Photos Made Simple! »

Got an extra Second? Share this with your people.

Your help getting the word out is valuable beyond words! So, share our e-mail tips with others who might benefit, encourage folks you know to check out the IndieGogo campaign, and share it on social media. The more who jump on board, the faster you’ll get this guide delivered straight to you!

Jul 06 2016

Take Better Product Photos and Make More Sales

Can Better Product Photos Help You Make The Sale?

IMG_1354You have a killer product, and you know how much time and sweat you put into making it just right. But, making your product amazing is only part of the battle. Showing off your products with beautiful, high-quality photos can also make the difference between getting that sale or losing it.

When you’re selling your goods online, perceived value helps you make that sale. When your product photos are of good quality, you build trust in your customer. And, if you’re selling on marketplace sites like Etsy or Amazon, or selling via Pinterest, you need to stand out. A good product photo makes online shoppers want to choose you over all the others.

Take Better Photos and Make More Sales with Product Photos Made Simple.

Team Upswept is working on Product Photos Made Simple, a whole collection of simple, do-it-yourself tips that anyone can use to create better product photos, more consistently, and in less time. Even if the only camera you have is a smartphone, you can get photos that make your products more crave-able, so you make more sales!

Take Better Photos and Make More Sales!

Get Product Photos Made Simple! »

This guide is designed for you–not for pro photographers.

This guide is NOT for professional photographers! Product Photos Made Simple is a How-To for busy small business owners and creatives who want better-quality photos with minimum fuss.

We’re working on Product Photos Made Simple because we know how it can be when you’re just starting out. We’re thinking of Etsy sellers, startups, small businesses, emerging fashion designers, creatives who do custom commissions… the list goes on. A lot of you out there may not be ready to buy fancy photo gear or hire a professional photographer yet, but we want to help you get there, and it doesn’t have to be complicated.

That’s why Product Photos Made Simple is designed to give you the knowledge and techniques to get cleaner, more consistent product photos in less time. Even if all you have is a smartphone, you’ll get tips you can use to make better photos easily.

Here’s a sneak preview of just some of what you’ll get:

  • Lighting basics to help you get great shots without equipment
  • Do’s and Don’ts for getting consistent results
  • Ways to control or even build lighting without stressing your budget
  • The best photo apps for your phone, and how to use them to get the best possible results
  • Tips on how to do product styling when you don’t know where to begin
  • Knowing when it might be time for you to hire a professional, and where to start

Support the Product Photos Made Simple IndieGogo campaign, and you’ll be among the first to get this super-helpful guide! Click the button below to get the details and reserve your copy, or pick up one of our extra-special campaign rewards!

Get product photo tips that help your business grow, all in one place!

Pre-Order Product Photos Made Simple! »


Feb 12 2016

This Weekend! Photobooth at Valentine’s popUP!

12627964_618424141640355_1148175536_nCome see us at the Valentine’s popUP event, and get in on our festive and fun photobooth for Valentine’s weekend! Stop by on Friday for the kick-off cocktail party, or visit us over the weekend and browse some super-amazing locally-made goods. Pick up something special for your sweetie or yourself, or share the experience with someone you like.

And, we’ll bring the fun in our photobooth! We’ll have some fun Valentine’s-y props on hand, and we’ll be ready to make some lighthearted and fabulous photos with you!

Valentine’s popUP at UP Design Lounge
4048 N Williams Ave., Portland 97227

PHOTOBOOTH HOURS:
Friday: 6-8pm (or later!)
Sat. & Sun.: 11am-3pm

12669502_827305957379570_2761030660314064990_n


Jan 27 2016

A Pie-Filled Peek at Smarsh Week 2016

We were pretty pleased to return for Smarsh Week this year, to capture some of the happenings during their activity-filled multi-day event! Employees from the many global offices of this tech company converge in Portland every year, to engage in a variety of events and mixers in and around their Downtown PDX headquarters.

A special treat on the Smarsh Week 2016 agenda was a pie smashing event, done to support fundraising for the Movember Foundation, to help them in their continuing fight against cancer. A dozen-or-so employees offered themselves up as tribute–including several members of their Leadership Team–and together raised over $1000 for the Foundation.

We couldn’t resist this incredibly GIF-able moment featuring CEO Steve Marsh, braving his pie-in-the-face like a champ. Big ups to everyone at Smarsh for being all-around lovely people, and for doing good in the community!

Smarsh CEO supporting Movember fundraising efforts by getting pied in the face.
Smarsh CEO supporting Movember fundraising efforts by getting pied in the face.

Nov 17 2015

Photos from 2015 Swashbuckler’s Ball

Photos from the 2015 Swashbuckler’s Ball are now online!

Did you see us in action at the Swashbuckler’s Ball? We were happy to return for another year to capture this “grand night out for pirates, buccaneers and nautical miscreants of all stripes,” and now have candid event photos from the event online!

You can take a look through the online gallery, download your favorites, and even order prints of your most memorable moments. Just click the button to see the full gallery.

View the Full Photo Gallery »

Portland event photography - the 2015 Swashbuckler's Ball
Portland event photography - the 2015 Swashbuckler's BallPortland event photography - The Young Dubliners at the 2015 Swashbuckler's Ball
Portland event photography - the 2015 Swashbuckler's Ball
Portland event photography - the 2015 Swashbuckler's Ball


Nov 11 2015

Who Shapes a Photo: the Photographer, or the Subject?

Portland Headshot Photography - Heather Arndt Anderson
What does an honest photo look like? It might involve looking confident while NOT having a big, toothy smile.

I recently saw this video experiment (“6 Photographers Capture the Same Person But Their Results Vary Wildly Because of a Twist“) and started thinking about past clients I’ve worked with. Fashion and commercial photography is a different animal than what’s shown here, but much of the photography work that comes through Upswept HQ is professional headshots or personal branding–in other words, a type of photo that is very much about the person being photographed.

One of the biggest challenges of photography (and also one of my favorite ones) is the same goal that was stated by more than one photographer in this little experiment: to say something about who the subject is. All of these photographers are accomplished, skilled in technique, lighting, concept, and all created results that, while different from each other, were consistent with their individual understanding of who the subject was.

A question that I always endeavor to ask, in some form or another, is, “what do you want this photo to say about you?” Everyone has a different answer–maybe it’s about who the photo is “for,” whether it’s the subject or another audience. Maybe they want to reveal or emphasize something that they feel is hidden from view. Or, maybe the subject is fixated more on what they want to hide than what they want to show.

It’s about Trust.

Portland fashion photography - Carolyn Hart
A meaningful moment often comes when we just let go and laugh, instead of being perfectly poised.

Ultimately, there has to be a certain amount of trust. The subject needs to trust the photographer enough to show their true selves honestly, and the photographer has to trust what the subject is giving them is true. So, when the subject isn’t completely truthful (as in this video), that of course has a striking impact on the end result.

A photo is certainly shaped by the person behind the camera, but with a more sensitive and collaborative approach, a photo is also shaped by who the subject thinks they are, and what parts of that they’re willing to share–whether or not that’s who they are deep down. In order to for us to really be photographed, we have to truly know ourselves, to be able to be honest with ourselves, *and* to be willing to share ourselves with our photographer.

Perhaps that’s a tall order for a lot of us. But, if we choose to work with photographers that we trust in, we can find some really beautiful, honest, and moving moments.