Doing business these past few years has been anything but usual. Over the last few years, we’ve had to adjust our ways of thinking, working, doing, and communicating. But that doesn’t mean we have to start from square one. We can adapt many of the tools already in our toolbox and make them work in […]
Why You Should Pay Attention to Client Fit
When you’re running a service business, client fit often falls by the wayside, no matter how long you’ve been in business. When you’re a new service business, there’s the temptation to take on every client that pays. Even if you may not want to work with a client, you might say yes just to get […]
Why You Need a Lead Magnet for Email Marketing
A lead magnet is a fantastic way to build your email list, and bring in regular and repeat clients and sales through your email marketing! “But wait, I haven’t done email marketing–I don’t even have a list!” you might be saying. It’s okay. A lead magnet is just what you need to grow your list, […]
How to Bring Your Dated Website Back From the Dead
Has your website become… the undead? A zombie? Is there forgotten content lurking in some distant dark corner, covered in sticky cobwebs? Welcome to the land of “zombie websites” – websites plagued by outdated, lackluster content that drains the vitality from your business’ online presence. Oh no! Your website serves as the face of your […]
How To Prepare For A Consultation
Meeting with a creative team marks an exciting time for a small business owner. You’re watching your business grow, and it feels like the right time to rebrand or upgrade your website. You may feel so inspired that you’re bursting at the seams with ideas to share. That’s great! Before you jump right into the […]
When to use AI for marketing copy
EVERYONE is talking about AI-generated marketing copy as of recent. As with a lot of trends, using AI for marketing copy is something everyone feels they should be getting in on. I get it, too–it’s a tool with a lot of potential, if you know what you’re doing! Some of those changes, however? Mmmmaybe aren’t […]
5 Irresistible Lead Magnets That Will ACTUALLY Power-up Your Email List in 2023
Ready to transform your email list? Let’s explore 5 irresistible lead magnets proven to work wonders. As a leading digital marketing agency in Portland, we share strategies that blend warmth with professionalism, turning potential leads into loyal subscribers. Let’s grow your business together! […]
How to Choose the Perfect Instagram User Name and Attract Your Ideal Clients
Did you know? Your Instagram user name isn’t just a user name – it’s your online identity, your brand’s persona, and your chance to shine on the platform. If technology feels a little intimidating, fear not! We’re here to help you create an instagram user name that’s memorable, effective, and represents your brand in the […]
Not Another Productivity Hack
You’ve heard it before. “Create the perfect morning routine!” “3 Hacks to 10x your productivity!” “How to force yourself into an unnatural routine to conform to society’s productivity expectations and burn yourself out!” Okay, maybe not that last one. But it seems like that’s what most “productivity hacks” actually do—force you to create some unattainable […]
Why Your Email Marketing Matters Year-Round
Now that the new year and the holidays are behind us, you might be putting your email marketing on the back burner. Or you might feel stuck about what you can even do with your email marketing, if you don’t have a sale or a new service to promote. As tempting as it is to […]